Core Viewpoint - The article discusses the safety concerns and usability issues associated with hidden door handles in electric vehicles, highlighting the need for regulatory intervention to prioritize safety over aesthetics in automotive design [7][8][27]. Group 1: Industry Trends - The Ministry of Industry and Information Technology (MIIT) has initiated a public consultation on the safety technical requirements for automotive door handles, focusing on hidden designs that have been criticized as "technological burdens" [7][8]. - Hidden door handles have become a standard feature in many electric vehicles, with brands like Tesla, NIO, and Xpeng adopting this design to enhance the futuristic appeal of their cars [11][13][15]. Group 2: Safety Concerns - Data indicates that approximately 12% of annual rescue delays for new energy vehicles are related to door handle design flaws, a figure that has increased by 8% since 2020 [22]. - Hidden door handles can complicate emergency situations, as they may not open in case of power failure or accidents, leading to increased rescue times and reduced survival chances [20][24][27]. Group 3: Company Responses - Great Wall Motors' chairman has publicly criticized hidden door handles, stating that their drawbacks outweigh the benefits, particularly in terms of safety and reliability [27]. - Xpeng Motors is working on developing door handles that are more reliable in extreme conditions, acknowledging existing design issues [29]. - Some manufacturers, like Volvo and Aito, are adopting hybrid designs that combine electronic and mechanical functions to ensure safety while maintaining aesthetic appeal [29][31].

市场变化下，主机厂的本质是做好三件事：产品、品牌、体系。 当 "同级最大、座椅最豪华、芯片首发" 等成为汽车品牌的常用标签，市场越来越内卷，沃尔沃 EX30 代表 了一种不一样的造车理念。 如果只看配置表，EX30 并不是同价位段最大的车，智能配置也不是最丰富的。相比配置表上被量化的、 最直接的 "优势"，这个内敛的北欧品牌更注重用设计和细节，提升用户的实际体验。 EX30 是一款入门级小型 SUV，它不是沃尔沃高价车型的缩小版，而是针对小车特点重新设计的。沃尔沃 将 EX30 的设计理念归纳为 "减法美学"，通过在形式上做减法，进一步丰富、提升产品内涵。 在内卷的市场，这样造车有点冒险，需要更多的资源投入、更长的时间验证、更高的解释成本。 大多数车企或许认为，淘汰赛在即，出牌必须直接。但沃尔沃有 97 年造车历史，见多许多场这样的 "淘汰 赛"。它清楚，在快速变化的市场，想要穿越周期，必须坚持品牌的核心精神，树立差异化优势。只要坚 持品牌自身的独特价值和设计哲学，它总能吸引到属于自己的那批用户。 "安全" 和 "以人为本" 是它的底牌，也是它在电气化时代坚持 "长期主义" 的底气。沃尔沃在电气化时代的 造车 ...