Core Viewpoint - TCL Smart Home reported a revenue of 14.35 billion yuan for the first three quarters of 2025, a year-on-year increase of 2.9%, and a net profit attributable to shareholders of 980 million yuan, a year-on-year increase of 18.5% [1] Revenue Performance - In Q3, the company achieved a revenue of 4.87 billion yuan, a year-on-year decrease of 2.3%, while the net profit attributable to shareholders was 340 million yuan, a year-on-year increase of 27.5% [1] - The external sales performance remained stable, while internal sales faced pressure, leading to a slight decline in quarterly revenue [1] - External sales volume for refrigerators (Ouma + TCL) increased by 0.2% year-on-year, while washing machines saw a significant increase of 43.4% year-on-year [2] Internal Sales Challenges - Internal sales volume for refrigerators decreased by 20.2% year-on-year, and washing machines saw a decline of 36.5% year-on-year, attributed to a shift in consumer preference towards mid-to-high-end products due to national subsidies [2] - The company plans to enhance product competitiveness through R&D and introduce new mid-to-high-end products to expand into emerging markets [2] Profitability Improvement - The net profit margin for Q3 was 7.0%, an increase of 1.6 percentage points year-on-year, driven by a 3.3 percentage point increase in gross margin [2] - The reduction in operating expense ratio by 1.7 percentage points, including decreases in financial and management expense ratios, contributed to improved profitability [2] Cash Flow and Financial Position - Operating cash flow for Q3 was 560 million yuan, showing stability with a slight year-on-year decrease [3] - The total cash and financial assets amounted to 5.38 billion yuan, a year-on-year increase of 35.3%, indicating a strong cash position [3] - Contract liabilities increased by 19.2% year-on-year to 440 million yuan, reflecting positive payment intentions from distributors [3] Investment Outlook - TCL Smart Home is positioned as a leading refrigerator exporter in China, focusing on global expansion and brand promotion in emerging markets [3] - The company is accelerating its smart transformation and optimizing production chains, which is expected to enhance profitability [3] - EPS forecasts for 2025, 2026, and 2027 are 1.10 yuan, 1.22 yuan, and 1.37 yuan respectively, with a target price of 13.20 yuan per share based on a 12x PE ratio [3]

Investment Rating - The investment rating for TCL Smart Home is "Buy-A" with a 6-month target price of 13.20 CNY per share, while the current stock price is 11.03 CNY [4]. Core Views - TCL Smart Home reported a revenue of 14.35 billion CNY for the first three quarters of 2025, representing a year-on-year increase of 2.9%, and a net profit attributable to shareholders of 980 million CNY, up 18.5% year-on-year. In Q3 alone, the revenue was 4.87 billion CNY, down 2.3% year-on-year, but the net profit increased by 27.5% to 340 million CNY [1][2]. - The company is focusing on management efficiency and digital upgrades, along with optimizing its product structure, which has led to a significant improvement in profitability in Q3 [1][3]. Summary by Sections Revenue Performance - In Q3, the external sales volume of TCL refrigerators and washing machines showed a slight increase of 0.2% and a significant increase of 43.4% respectively. However, internal sales for refrigerators and washing machines decreased by 20.2% and 36.5% year-on-year, indicating pressure on domestic sales due to a shift towards mid-to-high-end products [2]. - The company is expected to enhance its product competitiveness through R&D and launch new mid-to-high-end products, which may boost revenue growth in emerging markets [2]. Profitability - The net profit margin for Q3 was 7.0%, an increase of 1.6 percentage points year-on-year. The gross profit margin improved by 3.3 percentage points, attributed to better product structure and increased overseas brand business [3]. - The company has managed to reduce its expense ratio by 1.7 percentage points, indicating improved management and operational efficiency through digitalization [3]. Cash Flow and Financial Health - The operating cash flow for Q3 was stable at 560 million CNY, with a slight year-on-year decrease of 0.1 million CNY. The total cash and financial assets amounted to 5.38 billion CNY, a year-on-year increase of 35.3%, indicating a strong cash position [3]. - The contract liabilities increased by 19.2% year-on-year to 440 million CNY, reflecting a positive willingness from distributors to make payments [3]. Financial Forecast - The projected earnings per share (EPS) for TCL Smart Home are expected to be 1.10 CNY, 1.22 CNY, and 1.37 CNY for the years 2025, 2026, and 2027 respectively [4][10].

Core Viewpoint - TCL Smart Home reported stable growth in performance for the first half of 2025, achieving a revenue of 9.476 billion yuan, a year-on-year increase of 5.74%, and a net profit attributable to shareholders of 638 million yuan, a year-on-year increase of 14.15% [1] Group 1: Financial Performance - In the first half of 2025, TCL Smart Home achieved a revenue of 9.476 billion yuan, representing a year-on-year growth of 5.74% [1] - The net profit attributable to shareholders reached 638 million yuan, marking a year-on-year increase of 14.15%, continuing a trend of positive growth for 16 consecutive quarters [1] - Operating cash flow was 1.371 billion yuan, showing a significant year-on-year increase of 74.48% [1] - The gross margin for the home appliance segment improved by 0.6 percentage points to 23.33% due to strong sales of mid-to-high-end products [1] Group 2: Overseas Business Development - TCL Smart Home's overseas revenue from its own brand grew by 66.18% in the first half of 2025, with regions like Southeast Asia, Latin America, and the Middle East seeing over 70% growth [2] - The company has maintained its position as the top exporter of refrigerators in China for 16 consecutive years and in Europe for 17 years [2] - Overseas market revenue reached 7.247 billion yuan, reflecting a year-on-year increase of 8.99% [2] Group 3: Production Capacity and Strategy - The company reported that its production capacity utilization is at a reasonable level, with plans to enhance capacity through new projects [3] - A new production base in Thailand is expected to add 1.4 million units of refrigerator capacity and 300,000 units of freezer capacity [3] - The company aims to focus on AI smart appliances and global expansion to become a leading player in the smart home appliance sector [3] Group 4: Product Innovation and Competitiveness - TCL Smart Home is focusing on creating standout products, such as the "Ice Kirin" series of deep-freezing refrigerators, which won the AWE 2025 Innovation Award [4] - The company launched the "Big Eye Cute·AI Super Cylinder" washing machine, achieving a wash ratio of over 1.31, enhancing its market position [4] - The introduction of advanced technologies and innovative designs is expected to increase the revenue share of the super cylinder washing machines by over 8 percentage points [4]

Investment Rating - The investment rating for TCL Smart Home is maintained at "Buy-A" with a target price of 12.43 CNY per share, reflecting a 6-month outlook [5][4]. Core Views - TCL Smart Home reported a revenue of 9.48 billion CNY for the first half of 2025, representing a year-over-year increase of 5.7%, and a net profit attributable to shareholders of 640 million CNY, up 14.2% year-over-year [1]. - The company continues to experience growth in overseas sales, with a year-over-year increase of 9.0% in the first half of 2025, driven by strong performance in Southeast Asia, Latin America, and the Middle East [2]. - Domestic sales faced challenges, declining by 3.6% year-over-year in the first half of 2025, influenced by national subsidies and intense online price competition [2]. - The company is focusing on enhancing product competitiveness through R&D and launching high-end products, which is expected to improve revenue growth in the future [2]. Financial Performance Summary - In Q2 2025, TCL Smart Home achieved a revenue of 4.88 billion CNY, a year-over-year increase of 2.4%, and a net profit of 340 million CNY, up 0.8% year-over-year [1]. - The net profit margin for Q2 was 6.9%, slightly down by 0.1 percentage points year-over-year, primarily due to a decrease in gross margin and changes in foreign exchange losses [3]. - Operating cash flow for Q2 increased significantly to 790 million CNY, a year-over-year rise of 125.1%, attributed to improved cash collection capabilities [3]. - The company is projected to have earnings per share (EPS) of 1.04 CNY, 1.15 CNY, and 1.28 CNY for the years 2025, 2026, and 2027 respectively [4].