以下文章来源于灵兽 ，作者晴山 灵兽 . 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 该居民称，现在店很像精品超市，变得干净整洁了，商品的陈列也变得漂亮了，但有些商品不太接地 气了，特别是蔬菜水果。 "对于我们居住在附近的人来说，最关心的还是方便和商品的价格。但现在店内除了个别的商品，普 遍价格都偏高了，没有性价比可言了。" 同样，在"胖改"后的北京大兴区鸿坤广场的永辉超市店内，一位更像是过来遛弯儿的附近居民对《灵 兽》称，"生鲜区之前的'热闹劲儿'没有了。虽然现在门店内看起来显得很整洁干净，工作人员也显 得热情了不少，但店内却没有了之前的烟火气了。" 该居民称，没调改前，永辉超市的水果蔬菜价格很合理，也经常过来买，周六日时生鲜区经常排起长 长的队，"更不用说遇到过节的时候了，生鲜区的人会更多，拥挤得很。" "但自从调改价格提高后，就算是周六日蔬菜区和水果区的人也是零零星星。现在蔬菜水果虽然都板 板正正放在保鲜盒里或保鲜袋里，看着很干净整洁，但价格不亲民了，也有不人可能选择其他 ...

Group 1 - The core viewpoint of the article highlights the emergence of a new supermarket brand "Hamike" in Zhengzhou, focusing on fresh food and ready-to-eat sections, but facing challenges in product variety, price-quality ratio, and service details [2][5][19] - Hamike supermarket has opened a total of 9 stores, with 7 located in the northwest of Zhengzhou, indicating a strategic focus on this area [4] - The supermarket emphasizes the concept of "freshness" in its offerings, particularly in the fresh food and ready-to-eat sections, which occupy a significant portion of the store [6][8][14] Group 2 - Hamike's fresh food section includes items like freshly made noodles and seafood, with a focus on same-day production and consumption [8][13] - The bakery section operates on a "freshly baked, sold within a day" model, featuring a variety of both traditional and innovative baked goods [20][22] - Despite efforts to enhance product freshness and variety, Hamike's self-branded products still require improvement in quality and competitiveness compared to established brands [19][24][31] Group 3 - The supermarket has recently begun to expand its business model, with new store openings and upgrades to existing locations, indicating a response to competitive pressures from other local supermarkets [32] - Customer feedback suggests that service quality and product freshness need further enhancement, as some consumers reported issues with product quality [36][40] - Hamike's branding emphasizes a philosophy of enjoying life and convenience, which aligns with modern consumer expectations in the retail sector [42][43]