Core Viewpoint - The article discusses the introduction of the "Zhe Li Bao" insurance solution by Sunshine Property Insurance, which utilizes blockchain technology to provide traceability and protection for traditional cultural industries, addressing issues of counterfeiting and intellectual property rights [1][4][7]. Group 1: Industry Challenges - Traditional cultural industries, such as Shaoxing yellow wine and Longquan celadon, face significant challenges from counterfeit products and difficulties in protecting intellectual property rights [3][4]. - Consumers express concerns about purchasing counterfeit goods, highlighting a collective dilemma within historical classic industries [3][4][9]. Group 2: "Zhe Li Bao" Solution - "Zhe Li Bao" offers a comprehensive solution that includes blockchain traceability, intellectual property risk management, and advance compensation for genuine product fulfillment [1][4][6]. - The solution aims to enhance consumer confidence by providing detailed information about the production process and the artisans behind the products [3][4][5]. Group 3: Impact on Businesses - The implementation of "Zhe Li Bao" has provided businesses like Hangzhou Youquan Culture with a sense of security, making their products more appealing to consumers [5][7]. - The insurance solution not only addresses immediate concerns but also encourages companies to invest in innovation and protect their intellectual property, fostering a healthier market environment [7][9]. Group 4: Future Developments - Sunshine Property Insurance plans to expand the "Zhe Li Bao" service to cover more aspects of risk management, including intellectual property insurance and support for various production-related risks [10][11]. - The company aims to deepen its integration of technology and services to create a more robust insurance ecosystem for traditional industries [11][12].