浙江省作为工艺美术大省，高度重视历史经典产业振兴发展，于2024年6月份陆续出台《浙江省历史经典产业高水平传承高质量发展若干政策举措》及配套 行动方案，推动产业创新升级。针对浙江历史经典产业的特征和需求，阳光财险依托公司"伙伴行动"，构建"历史经典产业+保险+服务"的创新模式，量身定 制"浙礼保"一揽子解决方案。 该解决方案包括产品溯源、知识产权维权与风险管理全链条。其中，基于区块链技术搭建"浙礼保"溯源平台，实现了作品从创作者、制作企业到流通环节的 可视化追溯，消费者通过扫码即可核验真伪、了解工艺，并可直达合规销售渠道，有效提升消费信任与复购意愿。在知识产权保护方面，阳光财险不仅提供 法律维权支持，还配套推出知识产权保险，对因专利、版权等被侵权导致的直接经济损失及相关法律费用提供补偿，降低企业维权成本，激发创新活力。 此外，阳光财险创新引入保险机制为商品真实性"背书"，提供正品交易履约保证保险。如消费者购买的商品与溯源信息不符，保险公司将根据条款约定先行 赔付，以金融手段筑牢产品质量与信誉防线，增强产品质量的公信力。 杭州织机的丝线流转，绍兴酒坛沁着琥珀醇香，黑悟空神话引发山西古建筑热潮，北京中轴线申遗成功 ...

Core Viewpoint - The article discusses the introduction of the "Zhe Li Bao" insurance solution by Sunshine Property Insurance, which utilizes blockchain technology to provide traceability and protection for traditional cultural industries, addressing issues of counterfeiting and intellectual property rights [1][4][7]. Group 1: Industry Challenges - Traditional cultural industries, such as Shaoxing yellow wine and Longquan celadon, face significant challenges from counterfeit products and difficulties in protecting intellectual property rights [3][4]. - Consumers express concerns about purchasing counterfeit goods, highlighting a collective dilemma within historical classic industries [3][4][9]. Group 2: "Zhe Li Bao" Solution - "Zhe Li Bao" offers a comprehensive solution that includes blockchain traceability, intellectual property risk management, and advance compensation for genuine product fulfillment [1][4][6]. - The solution aims to enhance consumer confidence by providing detailed information about the production process and the artisans behind the products [3][4][5]. Group 3: Impact on Businesses - The implementation of "Zhe Li Bao" has provided businesses like Hangzhou Youquan Culture with a sense of security, making their products more appealing to consumers [5][7]. - The insurance solution not only addresses immediate concerns but also encourages companies to invest in innovation and protect their intellectual property, fostering a healthier market environment [7][9]. Group 4: Future Developments - Sunshine Property Insurance plans to expand the "Zhe Li Bao" service to cover more aspects of risk management, including intellectual property insurance and support for various production-related risks [10][11]. - The company aims to deepen its integration of technology and services to create a more robust insurance ecosystem for traditional industries [11][12].