8月28日，被誉为"美妆界奥斯卡"的天猫金妆奖正式揭晓。贝泰妮集团旗下核心品牌薇诺娜再度实力斩 获两项大奖——"年度防晒奖"和"年度营销品牌奖"，这标志着薇诺娜已连续八年稳坐金妆奖领奖台，创 下中国护肤品牌获奖新纪录。同时，集团战略投资的身体护理品牌浴见凭借其独特的品牌理念与产品创 新力，荣获"年度黑马商家"称号，展现出贝泰妮多品牌战略布局的丰硕成果。 与此同时，浴见品牌以"让更多人拥有松弛而自由的生活"为使命，通过沐浴油、油霜、浴刷等创新产 品，将"松弛感"融入身体护理细节，精准切中当代消费者对情绪价值和生活美学的追求。此次获得"年 度黑马商家"奖项，印证了浴见对东方女性需求的精准洞察，也印证了贝泰妮集团在外延式发展方面的 精准眼光和孵化能力。 这份荣誉与贝泰妮2025年上半年高质量发展战略高度契合。面对市场环境变化，贝泰妮坚持深耕医研壁 垒与品牌建设，毛利率稳步提升至76.01%，经营性现金流大幅增长145.70%，经营质量显著提升。 金妆奖评选基于天猫平台海量消费数据，综合上亿消费者的搜索、互动、好评率、试用报告、购买数量 等真实交易数据产生，是国内美妆界最具公信力和影响力的奖项之一。薇诺娜连续八年获此 ...

Core Insights - The article highlights the launch of the "High-Quality Consumption Observation" series by Southern Metropolis Daily, focusing on nine popular consumption sectors including beauty economy, sports and outdoor, food and health, smart consumer electronics, pet economy, experience economy, interest consumption, cross-border e-commerce, and consumption technology [1] - The report indicates a significant growth trend in the beauty and personal care market, particularly in the skincare segment, with a year-on-year retail sales increase of 4.4% in May and 4.1% from January to May [1] - The article emphasizes the shift towards efficacy-driven skincare products, with consumers increasingly demanding solutions for specific skin issues, leading to a notable rise in sales for products like sunscreen and hair care [1][12] Industry Trends - The beauty industry is witnessing a rise in "ingredient-focused" marketing, with brands emphasizing core ingredients to meet consumer demands for efficacy [11][25] - The competition in the high-end cosmetics market is intensifying, with international brands re-entering the Chinese market and dominating sales rankings during major promotional events like the 618 shopping festival [30][31] - Online sales channels have surpassed 50% of the market share in the cosmetics industry, with brands increasingly relying on e-commerce platforms for revenue growth [22][24] Brand Performance - Notable brands such as Proya and Han Shu have reported significant revenue growth, with Proya achieving over 10.7 billion yuan in 2024, while Han Shu's sales on Douyin reached 6.7 billion yuan [35][36] - The article mentions that brands like Huaxi Biological and Juzhibio have seen substantial revenue increases, with Juzhibio's revenue growing by 57.2% to 5.54 billion yuan in 2024 [7][33] - The performance of brands is increasingly tied to their ability to innovate and effectively market their products, particularly in the context of ingredient transparency and efficacy claims [11][25] Consumer Behavior - Consumers are becoming more rational in their purchasing decisions, focusing on product efficacy, ingredient transparency, and value for money, which is pushing brands to invest more in research and development [25][26] - The demand for specific skincare solutions, such as anti-aging and repair products, is driving growth in niche markets within the beauty sector [12][25] - The rise of content-driven e-commerce, including live streaming and social media sales, is reshaping how beauty brands engage with consumers and drive sales [24][30]