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乳品消费开辟新场景 行业精耕营养健康正当时
Zhong Guo Jing Ji Wang· 2025-05-26 05:44
Group 1 - The China Dairy Industry Association held its 31st annual meeting and the 2025 China Dairy Technology Expo in Nanjing, Jiangsu, showcasing Tetra Pak's innovative packaging solutions and deep processing technologies for dairy products [1] - Tetra Pak's Greater China President emphasized the growing consumer demand for nutrition and health, indicating a shift towards a more precise approach in the dairy industry [1] - The China Nutrition Society released a report highlighting the nutritional health issues faced by the elderly population, stressing the importance of early planning and scientific intervention for nutritional supplementation [1] Group 2 - The diversification of lifestyles has led to new consumption scenarios for dairy products, prompting Tetra Pak to present innovative packaging solutions suitable for various contexts, including small-capacity packaging for snacks and sustainable packaging options [2] - Experts noted that dairy products need to evolve from traditional liquid consumption to a more integrated "drink + food" model, reflecting changing consumer preferences for taste, emotional value, and nutritional functionality [2] - Tetra Pak's deep processing technology supports the transformation of dairy products, enabling the separation and recombination of native components to enhance product experience and brand upgrade [2]
精准营养迎风口,乳企内卷下寻增量
Bei Jing Shang Bao· 2025-05-25 13:22
Core Insights - The 2025 China Dairy Technology Expo highlighted the rapid growth of precision nutrition solutions in the dairy industry, with companies like Yili, Mengniu, Feihe, and Miaokelando launching targeted products [1][3][4] - The demand for dairy products is shifting from basic nutrition to functional segmentation, with a focus on high-protein, probiotic, and low-sugar options [3][5] - The Chinese dairy industry is seeking structural transformation due to declining milk prices and oversupply, with a trend towards quality, health, branding, and premiumization [5][6] Group 1: Industry Trends - Precision nutrition is expected to reach a peak by 2028, with market size projected to hit between 1000 billion to 1500 billion [9] - The dairy industry is experiencing a shift towards cheese production, which is seen as a significant opportunity to consume excess raw milk [6][7] - The market for special medical foods in China is projected to exceed 48 billion by 2025, with a compound annual growth rate of 30% [9] Group 2: Company Innovations - Yili has introduced a range of functional nutrition products inspired by traditional wisdom, addressing health needs such as gut health and blood sugar management [3][5] - Mengniu is focusing on scientific innovation to create customized products for various demographics, including seniors and fitness enthusiasts [3][5] - Feihe launched the first domestic database for human milk oligosaccharides (HMOs), enhancing research capabilities in maternal nutrition [4] Group 3: Market Dynamics - The Chinese dairy market is currently dominated by foreign brands in the special medical food sector, but domestic companies are increasing their product offerings [8][9] - The cheese market in China is underdeveloped compared to other countries, presenting a significant growth opportunity as consumer preferences evolve [6][7] - The overall dairy consumption per capita in China is declining, indicating a need for innovative products to stimulate demand [5]