Core Points - The Shenzhen government is launching the "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season to boost tourism and consumption in the city, coinciding with the upcoming 15th National Games and the APEC meeting next year [1][3][7] - The initiative aims to enhance city marketing globally, leveraging Shenzhen's unique characteristics and historical opportunities to attract more domestic and international visitors [3][4] Group 1: Event Overview - The consumption season will feature over 500 promotional activities, organized around four monthly themes, seven new consumption experiences, eight cultural and tourism brand IPs, and nine service facilitation measures [5][6] - Activities will include electric vertical takeoff and landing aircraft demonstrations and exclusive consumption packages for residents of Hong Kong and Macau [3][4] Group 2: Cultural Integration - The event will incorporate traditional cultural experiences, such as the "Han and Tang Carnival" and intangible cultural heritage workshops, to enhance cultural confidence and engagement [4] - Eight major cultural and tourism brand IPs will be created to foster a shared consumption experience among the public [4] Group 3: Economic Development - The Shenzhen government plans to support the launch of new consumption routes, "check-in" locations, and food maps, aiming to attract brands to open flagship stores and debut products in the city [6] - The initiative will also promote new business models, such as "AI + consumption" and digital tourism, to upgrade traditional shopping districts and create new consumer landmarks [6] Group 4: Service Enhancement - A comprehensive service guarantee system for cultural and tourism activities will be established, focusing on creating a visitor-friendly environment and promoting Shenzhen as a world-class tourist destination [7] - The city will implement tax-free policies and enhance the shopping experience for inbound tourists, including a "free half-day tour" for visitors [7]

Core Points - The "Yuexiang Warm Winter, Enjoy Guangdong" consumption season aims to stimulate urban consumption potential and enhance Shenzhen's attractiveness by integrating local cultural and tourism resources [3][4] - The event will feature over 500 promotional activities, focusing on monthly themes and various consumer experiences [5][6] - The initiative will leverage upcoming events like the APEC meeting and the "15th National Games" to promote Shenzhen as a global tourism and consumption destination [7][8] Group 1: Event Overview - The "Yuexiang Warm Winter, Enjoy Shenzhen" consumption season is designed to align with provincial initiatives and highlight Shenzhen's unique characteristics [3][4] - The event will include themed activities, sports events, and cultural experiences to engage consumers [3][5] Group 2: Consumer Experience Enhancements - The consumption season will introduce new consumer experiences, including technology showcases and exclusive offers for residents of Hong Kong and Macau [3][5] - A comprehensive service system will be established to support tourism and cultural activities, enhancing the overall visitor experience [7][8] Group 3: Financial Support and Payment Solutions - Financial institutions will be encouraged to enhance consumer finance services and support promotional activities during the consumption season [9][10] - Various payment solutions will be implemented to facilitate consumer transactions, especially for international visitors [10] Group 4: Regulatory and Quality Assurance Measures - The market supervision bureau will focus on improving service quality and consumer confidence during the consumption season [11][12] - A multi-faceted approach will be taken to address consumer disputes and enhance the overall shopping experience [12]

Core Points - Shenzhen's "Enjoy Warm Winter, Fun in Guangdong" consumption season has officially launched, aiming to stimulate urban consumption potential and attract external interest through diverse and unique offerings [1][3][4] - The consumption season will integrate high-quality cultural and tourism resources, featuring themed activities such as "Han and Tang Carnival" and "Intangible Cultural Heritage Workshops" to enhance cultural confidence [3][4] - Over 500 promotional activities are planned, including the introduction of exclusive consumption packages for residents of Hong Kong and Macau, and the establishment of new experience zones for innovative technology products [4][6] Group 1 - The consumption season will highlight technological innovation with demonstrations of electric vertical takeoff and landing vehicles, showcasing the future of urban mobility [3][4] - Shenzhen aims to create a series of cultural and tourism brands, including "Shenzhen Gifts" and "Festivals in Shenzhen Parks," to foster a shared consumption experience for all [3][4] - The city plans to leverage the upcoming APEC meeting to enhance its marketing efforts and promote unique consumption routes and culinary maps [4][6] Group 2 - Shenzhen will implement new policies to support the development of the "first launch economy," encouraging brands to open flagship stores and debut new products in the city [4][6] - The city is set to expand its duty-free shopping options, introducing new models for online reservations and in-store pickups to enhance the shopping experience for inbound consumers [4][6] - Shenzhen has established several high-quality cultural and tourism facilities, including the world's largest indoor ski resort and the largest physical bookstore, positioning itself as a premier destination for both domestic and international tourists [6]