（来源：嘉兴日报） 科同村位于海宁市许村镇北部，2.7平方公里的土地上，聚居着3000多户农户。近年来，因为连续举 办"九斤乡村电影文化节"、用心打造光影故事村，科同村引得国内名家纷纷到来，被外界逐渐知晓。村 里环境好了，知名度有了，经济怎么实现创新发展？2023年，乘着入围浙江第三批未来乡村创建的东 风，村里开始实施"光影科同，未来香氛"计划，把发展香氛产业作为其中重要一环。 传统的农业村为什么突然发展香氛产业？吴新学直言，离不开与郭屹老师的相遇，"2021年时，郭屹老 师与朋友来科同村游玩，觉得我们这里文化深厚、环境优美、区位极佳，便问我们有没有兴趣做香 氛？"这关键一问，给村里开启了发展新思路。在郭老师的指导下，村里先是建起香料百科园，开展香 草香料科普；再是建成香氛植物种植基地，聘请专门人员管理；在此期间又联合专家团队，建起中国香 氛研究院，开设调香、手作、芳疗等课程，面向全国招生…… 随着科同村将这些跨界的创新想法一一落实，香氛产业的蓝图也在这方土地上逐渐清晰展开。尽管已是 冬日，走进科同村的香氛植物种植基地，花叶牛至、柳叶星河、桃花百里香、花叶香桃木、苹果薄荷等 依旧生机盎然。有着10多年园艺种植 ...

名创优品IP转型下的迷局，真能摆脱"山寨"基因？ 名创优品从不缺新故事。叶国富提出的"IP平权""快乐平权"理念，与罗永浩联名的吉夫特熊（GIFT BEAR）上线首季度销量便达4800万元。叶国富在播客节目《罗永浩的十字路口》中提到,中国IP才刚刚 开始爆发,未来将带领MINISO "All in"文化消费。 叶国富计划每年投入1亿元扶持原创IP，"IP天才少年计划"开出最高1000万年薪招募顶尖IP设计师及创 意人才，更联动罗振宇、罗永浩等KOL持续造势。 出品｜刻度财经 图源：2026"时间的朋友"跨年演讲 这家曾深陷"山寨争议"的企业，如今已完成向"IP玩家"的转身。 如今，名创优品正式启动战略转型，明确从零售公司转向文化创意公司，剑指全球领先的IP运营平台， 依靠"顶级授权IP和独家自有IP"发展。 截至2025年底，其全球门店总数超8800家，遍布纽约时代广场、巴黎香榭丽舍大街等核心商圈，海外门 店突破3500家，《黑神话：悟空》《哈利·波特》《迪士尼》等顶级联名轮番刷屏。 这场声势浩大的转型，真能洗掉"性价比零售"的底层基因？所谓"IP平权"，是否只是用供应链规模化红 利补贴版权成本的另一种商业玩 ...

Core Viewpoint - The article discusses the concept of "oil-based skincare" and its effectiveness, emphasizing the importance of understanding the types of oils suitable for skin care and the need for a comprehensive moisturizing strategy rather than relying solely on oils [1][8]. Group 1: Understanding "Oil" in Skincare - The term "oil" in skincare refers to specific types of oils, not cooking oils like lard or canola oil, which are unsuitable for skin application [1]. - Common skincare oils include plant oils (e.g., coconut oil, jojoba oil) that are rich in fatty acids and help moisturize the skin [4]. - Mineral oils, such as dimethicone, provide moisturizing and skin conditioning effects by forming a protective barrier on the skin [5]. Group 2: Mechanism of "Oil-Based Skincare" - The principle behind "oil-based skincare" is that human skin contains natural lipids, and applying additional oils can help restore the lipid layer, preventing moisture loss and dryness [7][8]. - However, relying solely on oils for hydration is insufficient; a balanced approach considering skin type and environmental factors is necessary [8]. Group 3: Selecting Moisturizing Products - A good moisturizing product should not only contain oils but also effectively provide hydration and maintain skin softness and health [8]. - Key tips for selecting moisturizing products include understanding skin type, checking ingredient lists, considering seasonal changes, evaluating brand reputation, and assessing personal experience with the product [9][10][11][12][13]. Group 4: Key Ingredients for Moisturization - Effective moisturizing ingredients include hyaluronic acid, glycerin, ceramides, and plant oils, which help retain moisture and restore the skin barrier [15]. - Ingredients to avoid, especially for sensitive skin, include excessive fragrances, alcohol, and irritating chemicals [10].

Core Viewpoint - The article discusses the concept of "oil-based skincare" and its effectiveness, emphasizing that while certain oils can be beneficial, they should not be relied upon solely for hydration and must be used in conjunction with other moisturizing ingredients [1][12]. Group 1: Understanding "Oil" in Skincare - The term "oil" in skincare refers to specific types of oils, primarily plant oils (like coconut oil and jojoba oil) and mineral oils (like dimethicone), which can help moisturize and protect the skin [3][5]. - Some oils, such as olive oil, may actually harm the skin barrier due to their fatty acid structure [3]. Group 2: Mechanism of "Oil-Based Skincare" - The skin naturally contains lipid substances that help maintain its barrier; using additional oils can help restore this lipid layer, preventing moisture loss and dryness [7]. - However, oils alone do not provide hydration as they do not contain water, and relying solely on them can lead to continued dryness, especially in arid conditions [9]. Group 3: Limitations of Using Oils - Excessive use of oils can exacerbate acne and other skin issues, as they may promote the growth of acne-causing bacteria [10]. - Some oils may not be easily absorbed by the skin, leading to a greasy feeling without providing adequate moisture [11]. - Oils primarily create a barrier to prevent moisture loss but do not offer additional benefits like hydration or repair [11]. Group 4: Selecting Moisturizing Products - Effective moisturizing products should focus on providing sufficient hydration and preventing moisture loss, rather than just containing oils [14]. - Key ingredients to look for in moisturizers include hyaluronic acid, glycerin, ceramides, and plant oils, which can enhance hydration and skin barrier function [18][20][21][22]. Group 5: Tailoring Moisturizers to Skin Type - Different skin types require specific formulations: dry skin benefits from rich, hydrating products; oily skin should opt for lighter formulations; and sensitive skin needs gentle, low-irritant products [14][15][16]. - Seasonal and climatic conditions should also influence product choice, with heavier creams preferred in dry seasons and lighter lotions in humid conditions [24]. Group 6: Importance of Brand and User Experience - Choosing reputable brands with clinical validation can provide assurance of product efficacy [26]. - Personal experience and feedback from similar skin types are crucial in determining the effectiveness of a moisturizer [27].

"你有多久没在逛超市的时候想拿就拿，不看价签了？" 众所周知，在商超界，山姆、盒马，一度成为了"中产""品质生活"的代名词。 为了跑马圈地，两方甚至一度掀起商超大战，看谁能在"会员制超市""中产标配"队列一骑绝尘。 但谁也没想到，2025年一批平价超市弯道超车，强势分流山姆、盒马客流，成为新一代人气王。 奥乐齐单店日销破百万，万客来一年横扫20省，众大厂纷纷加入跑马圈地…… 被戏称为"穷鬼超市"的它们，正在改写超市行业的游戏规则。 01 超市界"萨莉亚"，杀疯了 在社交平台上随意搜索"穷鬼超市"关键词，奥乐齐必须有姓名。 这家来自德国的超市，如今在年轻人中间人气颇高。 喜爱的人叫它"性价比天花板"，对它无感的也得承认"穷鬼的最爱没有之一"。 不是调侃买它的人，而是动辄1.49元、4.9元起步的价格，实在很难让自称"穷鬼"的年轻人不动心。 图源：小红书@ALDI奥乐齐 "在奥乐齐70元的购买力恐怖如斯，有吃有喝有零食，有酒有肉有蔬菜。" 3.9元的卫生巾，7.9元的裸酸奶，9.9元的护手霜……第一批赶来的年轻人，已情不自禁封它为—— "全体在沪穷鬼的避风港 · 晚8点后真正的穷鬼天堂 · 沪币终结者。" 图源： ...

Group 1 - The "Import Expo Quality Goods Trade Fair" in Shanghai has attracted over 20,000 visitors, showcasing strong consumer enthusiasm [1] - Consumers are engaging in concentrated purchasing, with many spending around 2,000 yuan on various products, including food and personal care items [1] - Exhibitors are offering significant discounts, with products like steak priced at 35 yuan per pack and hot pot beef slices at 25 yuan, leading to long queues for restocking [1] Group 2 - The trade fair features over 700 companies from more than 60 countries and regions, covering diverse sectors such as food, consumer goods, health products, and automobiles [2] - A special "Intangible Cultural Heritage Zone" has been set up, attracting young consumers with traditional products, indicating a strong purchasing power among attendees [2] - The event highlights the continuous release of consumer vitality in the Chinese market, making global quality goods more accessible to consumers [2]

首先注重保湿：洗澡后3-5分钟内趁皮肤微湿，涂抹含甘油、尿素或凡士林的润肤霜，每天1-2次， 干燥严重时可增加次数；洗手后及时涂护手霜；室内用加湿器维持50%-60%湿度也很关键。 其次减少刺激：适度洗澡，出汗不多时，每周2-3次即可，水温控制在37-40℃，避免搓澡，选择护 肤型沐浴露。 最后调整生活习惯：要注意休息，保证每晚7-8小时睡眠，促进皮肤修复；少刺激，饮食清淡，避 开辛辣油腻食物；贴身衣物换成纯棉或真丝材质。 这些简单的调整，能从根源上修复皮肤屏障，锁住水分，比抓挠更有效。 一是室外寒冷干燥，室内过热，让空气湿度降低，达不到皮肤健康所需的要求。 二是洗澡时水温过高、用力搓洗，再加上碱性肥皂的刺激，破坏了皮肤的保护油脂膜。 三是平时穿着的化纤衣物摩擦皮肤，食用辛辣刺激食物以及睡眠不足等因素，都让皮肤屏障雪上加 霜。 想要摆脱这种 "抓挠怪圈"，可以遵循以下的原则： 人民网北京12月17日电 （记者乔业琼）据无锡疾控微信公众号消息，冬季瘙痒症是季节性皮肤 病，专门盯着皮脂腺分布少的部位 "下手"，小腿、前臂和手部都是高发区，老年人因为皮肤老化、油 脂分泌减少更是易感人群。 冬季瘙痒症的出现，离不开 ...

Core Insights - The success of beauty brands increasingly relies on effective public opinion monitoring and new media marketing in the digital age [1] - The cosmetics industry in China is experiencing significant growth, with retail sales projected to rise from 251.4 billion yuan in 2017 to 435.7 billion yuan in 2024, reflecting a compound annual growth rate of 8.17% [1] Industry Transformation: New Ecosystem in Beauty Marketing - By 2025, the beauty and personal care industry is undergoing a dual wave of channel transformation and consumer upgrading, characterized by "omni-channel resonance, refined demand, and technology-driven innovation" [3] Trends in Consumer Preferences - Trends such as health, personalization, and sustainability are gaining traction, with consumers seeking more than just functional products [4] - Sales of hand creams with soothing scents have increased by nearly 40%, while searches for fatigue-relief shower gels surged by 200% [4] Risks: Public Opinion Crisis - The cosmetics industry faces escalating public opinion risks, with the China Consumers Association reporting a total of 1.7619 million complaints in 2024, a year-on-year increase of 32.62% [5] - Complaints related to cosmetics reached 251,800, with 97,600 concerning product quality and 22,300 related to advertising [5] - Negative information can rapidly escalate online, with brand crises typically unfolding within 48 hours if not managed effectively [5] Crisis Management: Golden Rules of Public Opinion Monitoring - Advanced public opinion monitoring systems are essential for beauty companies to act as a "firewall" against potential crises [7] - Successful crisis management follows the "48-hour golden rule," which includes crisis detection and assessment within the first 6 hours, team formation within 6-12 hours, official response within 12-24 hours, and ongoing monitoring within 24-48 hours [8] Marketing Innovation: Rise of New Media Channels - The online cosmetics market in China is projected to reach 405.527 billion yuan in 2024, with Tmall holding a market share of 41.1% and Douyin at 37.8% [8] - Live commerce has surpassed 5 trillion yuan in transaction volume, creating a vast commercial ecosystem and reshaping the business model of the cosmetics industry [8] Future Trends: Technology-Driven and Channel Integration - AI technology is expected to further transform marketing strategies in the beauty industry, with systems like VOC+ providing structured reputation monitoring and market insights [9] - Beauty brands should leverage centralized media advantages to build brand consensus and enhance brand momentum [10] - Continuous exploration in technology application and strategic innovation is crucial for the beauty industry to effectively manage crises and maintain consumer trust [10]

Core Viewpoint - The article emphasizes that personal care and hygiene products have evolved from mere cleanliness to emotional and experiential healing, becoming an essential part of enhancing happiness for young consumers [4][12]. Group 1: Market Trends and Consumer Behavior - The "Double 11" shopping festival this year showcased the importance of creating emotional connections and immersive experiences in marketing personal care products, with Douyin e-commerce launching themed activities to resonate with consumers' desires for beautiful life scenarios [4][10]. - Three major trends identified for autumn and winter in personal care include "Warm Scents for Winter," "Autumn and Winter Moisturizing," and "Segmented Precision Washing," reflecting the new demands of young consumers [8][10]. - The shift from focusing solely on cleaning functions to incorporating emotional value and life rituals in marketing strategies has been validated by significant sales growth across various product categories during the Double 11 event [12][14]. Group 2: Sales Performance and Content Strategy - Douyin e-commerce reported that the personal care category achieved a remarkable 485% year-on-year growth during the Double 11 event, with specific segments like oral fresheners and children's lotions seeing explosive growth rates of 15 times and 913% respectively [12][21]. - The integration of engaging content and live streaming has proven effective in driving sales, with live sales accounting for a 4.52 percentage point increase compared to previous periods [21][31]. - The article highlights the importance of innovative content strategies that not only drive immediate sales but also build long-term brand loyalty and consumer trust [22][31]. Group 3: Future Directions and Innovations - The article suggests that as consumer attention becomes more fragmented, brands must create memorable experiences through innovative content to maintain engagement and drive conversions [15][18]. - Future live streaming strategies for personal care products may involve more creative formats, such as combining product showcases with entertainment elements to enhance consumer interaction and emotional connection [16][21]. - The ongoing evolution of the Double 11 event reflects a broader trend in the industry, where the focus is shifting from price competition to building meaningful consumer relationships and brand differentiation through content [31][32].

Core Insights - The oil tea industry in China has become a significant economic pillar, with a total output value exceeding 100 billion yuan, particularly highlighted during the harvesting season in Hunan province [1] Group 1: Industry Overview - Hunan province has over 5 million mu of oil tea trees entering the concentrated harvesting period, utilizing high-yield and disease-resistant varieties along with advanced agricultural technologies [2] - The oil tea production in Hunan is projected to reach 440,000 tons with a total output value of 93.4 billion yuan by 2024, with plans to expand the planting area by 1.05 million mu during the 14th Five-Year Plan [12] Group 2: Technological Advancements - The introduction of drones for transporting oil tea fruits has significantly improved efficiency, reducing transport time from 20 minutes to just 1 minute per trip [6] - A fully automated production line for processing oil tea fruits enhances production efficiency and ensures the freshness of the tea oil [14] Group 3: Economic Impact - The establishment of the oil tea industry association in Youxian has facilitated a complete industrial chain from seedling cultivation to processing, achieving a production of 13,000 tons of tea oil with a comprehensive output value of 2.3 billion yuan last year [10] - Financial support from government initiatives has amounted to over 5.2 billion yuan during the 14th Five-Year Plan, promoting the cultivation of oil tea resources [23] Group 4: Product Diversification - The oil tea fruit is being utilized in various products beyond cooking oil, including skincare items such as hand creams and soaps, significantly increasing the product's value from 80-100 yuan per jin to over 1,000 yuan per jin for refined products [16][22] - The development of 15 different products from tea oil, including hand soap and skincare products, showcases the industry's potential for product diversification and added value [18]