8月7日，21财经·南财快讯记者发现#饿了么崩了#的词条冲上微博热搜。 近期，外卖平台开启"秋天的第一杯奶茶"促销季。此前，淘宝闪购否认了8月8日冲击1亿单传闻。 7月底，社交媒体流传一篇所谓"淘宝闪购专家访谈"内容，声称平台计划在8月8日将周末订单量提升至1 亿单，并透露具体运营策略。对此，淘宝闪购发布正式声明，明确表示该访谈内容纯属杜撰，相关数据 及业务目标均为虚假信息，平台已要求删除不实内容并保留追究法律责任的权利。 淘宝闪购称，平台从未设定所谓"冲单目标"，所有运营策略均基于市场需求和商家合作稳步推进。针对 此前网络流传的"1分钱外卖自提""0元购"等说法，淘宝闪购回应称，此类补贴方式不符合平台规则，其 营销活动始终以保障商家合理利润为前提，避免恶性竞争。 据证券时报8月5日消息，淘宝将上线全新大会员体系，打通饿了么、飞猪、盒马等阿里系资源，包含购 物、外卖、旅行、出行等权益，吃喝玩乐、衣食住行全面覆盖。88VIP用户权益将全面升级。 多位网友在社交媒体反馈"饿了么崩了""客服不回消息""无法退单""昨天的订单显示备餐状态"。 今天早上10点，饿了么APP官方微博曾发文：8月7日-8月10日，每天抢超 ...

即时配送场景的日益丰富，也是淘宝闪购得以迅速崛起的重要原因之一。从最初的餐饮外卖，到如今涵 盖3C数码、服饰运动、酒水快消等多个领域，闪购平台正不断满足消费者日益多样化的需求。以绫致 集团为例，该集团通过洞察天猫旗舰店评论区中的即时配送需求，并在淘宝闪购平台上加以实现，成功 将其旗下VERO MODA、ONLY、JACK & JONES三大服饰品牌的日均订单量分别提升了5倍、3倍和近2 倍。 连锁品牌也纷纷将线下门店"搬"上淘宝闪购平台，通过提供更快捷、更优质的购物体验，找到了新的增 长极。习酒入驻闪购平台后，一周内门店订单量即突破千单；而小米则通过精准发放消费券，使得7月 初在闪购平台的日均订单量相比5月增长了4倍。这些成功案例无疑为更多品牌入驻闪购平台提供了有力 借鉴。 值得注意的是，淘宝闪购平台在推动消费增长方面还展现出了显著的杠杆效应。根据北大光华管理学院 的研究报告，以服务消费为主要场景的消费券每投入1元，就能带动6.76元的额外消费。若各平台维持 当前投入力度，一年预计可撬动近7000亿的消费增量。这一数据不仅印证了平台经济在扩大国内需求方 面的巨大潜力，也预示着从实物消费向服务消费转型的趋势正在 ...

Group 1 - The core viewpoint emphasizes the importance of activating new consumption and boosting domestic demand to create a virtuous cycle of "demand-supply-employment-income," which is crucial for high-quality economic development [1] - The policy logic indicates that activating new consumption is a strategic choice to respond to economic cyclical fluctuations and cultivate new economic growth drivers [1][2] - The current consumption market in China is transitioning from survival-oriented to development-oriented, and from material-based to service-oriented, necessitating a more efficient supply-demand matching mechanism [1][2] Group 2 - The central government has called for the construction of a high-quality, efficient, and competitive modern circulation system, guiding the innovative development of e-commerce platforms [2] - Platforms like Taobao Flash Purchase are responding to policy calls by innovating and investing in subsidies to create an immediate supply system of "goods + services," addressing deep-seated contradictions in the e-commerce industry [2][3] Group 3 - Taobao Flash Purchase launched a subsidy plan totaling 50 billion yuan, which has shown significant results within a week, with over 4,124 restaurant brands reaching historical peaks in business activity [3][4] - The subsidy program has led to a doubling of order volumes for 2,318 non-food categories, with daily orders surpassing 80 million and active users reaching 200 million [3][4] Group 4 - The 50 billion yuan subsidy plan serves as a strategic engine for elevating platforms to large-scale consumer e-commerce, creating a positive cycle of "platform benefits - user gains - merchant growth" [4] - The platform's direct subsidy model ensures merchants' profit margins, allowing them to invest in quality improvement and digital transformation, shifting the industry focus from price competition to value competition [4] Group 5 - Taobao Flash Purchase's innovative practices serve as a model for the e-commerce industry, acting as a stabilizer for the consumption market, a conduit for economic growth, a leader in consumption upgrades, and a promoter of the digital economy [4][6] - The platform's approach integrates resources and fosters a collaborative ecosystem, moving from a zero-sum game to a win-win situation, which is essential for high-quality economic development [6][7] Group 6 - E-commerce platforms are positioned as core carriers of the modern circulation system, tasked with significant responsibilities in the current historical context [7] - The expectation is for more platforms to innovate and integrate resources, enhancing consumption potential and improving circulation efficiency through digital transformation [7]