Core Viewpoint - Shenzhen Holdings Limited reported a significant increase in sales amid a challenging real estate market, but its profitability continues to decline, leading to a paradoxical situation [1][2]. Sales Performance - Total contract sales for the first three quarters reached 9.838 billion yuan, a year-on-year increase of 24% [1]. - The sales volume for the third quarter alone was 3.025 billion yuan, with a sales area of 128,700 square meters [1]. - During the "Golden Week" holiday, several projects achieved top sales in their respective areas, with the Shanghai Jiading project achieving an 80% sales rate on the first day of opening [1]. Pricing and Profitability - Despite a 36.3% year-on-year increase in sales area to 428,200 square meters, the average selling price dropped from 25,300 yuan per square meter to 23,000 yuan, a decline of 9% [1]. - The gross profit margin for the real estate development business in the first half of 2025 was 13.8%, down 18 percentage points from the previous year, significantly exceeding the industry average decline [1]. Financial Overview - Total revenue for the first three quarters was 24.445 billion yuan, with an operating profit of 161 million yuan and a net loss of 848 million yuan [2]. - The company reported a 175% year-on-year increase in revenue for the first half of 2025, amounting to 10.35 billion HKD, but faced a gross profit margin decline of approximately 12 percentage points [2]. Asset Management and Inventory - The company has seen positive changes in its asset management, with several key projects successfully delivered, leading to a reduction in inventory by approximately 15.1 billion yuan to 81.904 billion yuan [3]. - Contract liabilities also decreased by about 11.5 billion yuan, indicating improved asset turnover efficiency [3]. Debt Management - As of the end of the third quarter of 2025, the total liabilities of the parent company were 143.987 billion yuan, a year-on-year decrease of 6.26%, with current liabilities down by 24% [3]. Financing and Business Expansion - Recently, the company secured a three-year loan of 4 billion HKD [4]. - The company is expanding its urban comprehensive operation business, taking on projects such as the Shenzhen Library North Pavilion and several hospitals in Anhui and Henan [4]. Commercial Real Estate Development - The community commercial project "Shen Ye Shi Ji" has been initiated, with an expected opening in 2026, and the TOD complex at Chegongmiao is in substantial development [4]. - The company is also focusing on technology industry investments, with a 25% year-on-year increase in electronic shipments and a 160% increase in agricultural product sales driven by the pig supply chain [4]. Strategic Shift - Shenzhen Holdings is moving towards a strategic focus on real estate asset management and comprehensive operation services, as evidenced by the planned sale of 70% of its stake in Jinghua Electronics [4]. - However, market reactions have been negative, as seen by the significant drop in stock price following the announcement of the acquisition [4]. Challenges Ahead - The company faces challenges in the commercial real estate sector, where its revenue contribution remains relatively small compared to real estate development [5]. - The overall path for Shenzhen Holdings is expected to be difficult during the industry's deep adjustment period, with a focus on restoring profitability and managing debt risks being crucial for navigating through the cycle [5].

Group 1: Real Estate Development - In Q3 2025, the company reported an unaudited contract sales amount of approximately 3.025 billion RMB, with a contract sales area of about 128,700 square meters [1] - For the first three quarters of 2025, the total unaudited contract sales reached approximately 9.838 billion RMB, representing a 24.0% increase year-on-year, with a total sales area of about 428,200 square meters, up 36.3% year-on-year [1] - The average selling price per square meter was approximately 22,973 RMB, with key projects successfully delivered in Q3, including Shenzhen Shenye Yunhai Bay and Chengdu Shenye Dongyuefu [1] Group 2: Property Upgrade and Innovation - The company is enhancing its commercial competitiveness and asset attractiveness through continuous property upgrades and business model innovation [2] - A cinema area asset upgrade is underway at Shenye Shangcheng Commercial, with plans to launch a new concept garden "The Gardens" that integrates global cuisine and high-end cinema functions by early next year [2] Group 3: Urban Comprehensive Operation - The company received multiple accolades for its operational strength, including recognition as a leading brand in property service quality in China for 2025 [3] - Shenye Shangcheng has successfully attracted 13 Fortune 500 companies after its office upgrade and has been designated as a "Foreign Business Service Point" [3] - The company is expanding its operational projects, including the successful bid for the Huafu Village project, which will be the first project under the "Shenye Shiji" community commercial product line [3] Group 4: Technology Industry Investment Services - The company's subsidiary, Jinghua, has made significant progress in expanding its client base and advancing cooperation projects, with a notable improvement in agricultural operating efficiency [4] - The sales of agricultural products have increased by over 160% year-on-year, and the Dapeng Four Seasons Coastal Garden has received 60,000 visitors, being recognized as a "Child-Friendly Practice Site" in Shenzhen [4] - The company aims to accelerate the construction of a new development model, focusing on urban asset management, comprehensive operations, and technology industry investment services to ensure high-quality development [4]

Sales Performance - In Q3 2025, the company reported an unaudited contract sales amount of approximately 3.025 billion RMB, with a contract sales area of about 128,700 square meters [1] - For the first three quarters of 2025, the total unaudited contract sales reached approximately 9.838 billion RMB, representing a 24.0% increase year-on-year, with a total sales area of about 428,200 square meters, up 36.3% year-on-year [1] - The average selling price per square meter was approximately 22,973 RMB [1] Property Upgrade and Innovation - The company is enhancing its commercial competitiveness and asset attractiveness through continuous property upgrades and business model innovation [2] - A cinema area asset upgrade is underway at Deep Industry Shangcheng Commercial, with plans to launch a new concept garden "The Gardens" that integrates global cuisine and high-end cinema functions by early next year [2] Urban Comprehensive Operation - The company received recognition for its operational strength, being awarded multiple honors including "2025 Leading Brand in Property Service Quality" and "2025 Excellent Brand in Industrial Property Service" [3] - Deep Industry Shangcheng has successfully attracted 13 Fortune 500 companies after upgrading its office space and has been designated as a "Foreign Business Service Point" [3] - The company is expanding its operational projects, with the first community commercial product line project "Deep Industry Shiji" set to launch in Huafu Village [3] Technology Industry Investment Services - The subsidiary Jinghua Company has made significant progress in expanding its client base and advancing cooperation projects, with a notable improvement in production management levels [4] - The agricultural business has seen a substantial increase in sales, with agricultural product sales growing over 160% year-on-year [4] - The company is accelerating the construction of a new development model, focusing on urban asset management, comprehensive operations, and technology industry investment services to ensure high-quality development [4]

Core Insights - Shenzhen Holdings (00604.HK) reported an unaudited contract sales amount of approximately 3.025 billion RMB for Q3 2025, with a contract sales area of about 128,700 square meters [1] - The company maintained strong sales during the "Eleven" holiday period, with projects like Shenzhen Shenye Yunzhu, Shanshui Dongcheng, and Huizhou Banshan Mingyuan achieving regional sales champions [1] - For the first three quarters of 2025, the company's unaudited total contract sales reached approximately 9.838 billion RMB, representing a 24.0% increase year-on-year, with a total contract sales area of about 428,200 square meters, up 36.3% year-on-year, and an average selling price of approximately 22,973 RMB per square meter [1] - Key projects such as Shenzhen Shenye Yunhai Bay, Shenye Yiyuefu, and Chengdu Shenye Dongyuefu were successfully delivered in Q3 [1]

Core Viewpoint - The recent National Day holiday in Shenzhen saw a temporary boost in the real estate market due to the "9·5 housing policy" implemented a month prior, but overall transactions remain under pressure compared to last year [2][6][8] Market Performance - From October 1 to 8, Shenzhen recorded 183 new residential registrations, a year-on-year increase of 25.34%, but a month-on-month decrease of 52.09% [2] - The second-hand housing market showed significant weakness, with only 73 registrations during the same period, reflecting a month-on-month drop of 93.71% and a year-on-year decline of 71.71% [2][6] - Various real estate agencies reported increases in viewing and signing activities during the holiday, with some agencies noting a 22% rise in second-hand housing contracts and a 131% increase in new housing contracts [3][4] Sales Data - Popular new projects achieved significant sales during the holiday, with the Pengchen Yunzhu project selling over 120 units for a total of 800 million yuan, and other projects also reporting strong sales figures [5] - The Beike Research Institute noted a 49% year-on-year increase in second-hand housing contracts during the holiday, with a 96% increase on the last day of the holiday compared to the average of the previous days [4][5] Market Challenges - Analysts attribute the underperformance of the market to last year's high base effect, tourist distractions during the holiday, and a general wait-and-see attitude among buyers [2][6][8] - The market is expected to face significant downward pressure in the fourth quarter, with a potential narrowing of growth rates due to the pre-released demand from September [6][8] Future Outlook - The overall sentiment in the market remains cautious, with buyers preferring leisure activities over house hunting during the holiday [8] - Despite the challenges, core cities like Shenzhen are expected to see some support in new home sales due to the introduction of quality land parcels by major developers [8]