1月30日，酒鬼酒2025年业绩预告，其预计2025年归属于上市公司股东的净利润为亏损3300万元-4900万 元，同比减少364.1%-492.2%；扣非后净利润为亏损2900万元-4300万元，同比减少860.2%-1227.2%。 酒鬼酒在公告中表示，2025年，白酒行业仍处于深度调整期，存量竞争加剧背景下，中小酒企经营压力 更大，公司受到市场需求减弱带来的各方面挑战，公司高端和次高端价位段产品承压较大，公司预计报 告期实现营业收入11亿元左右，同比减少22%左右。 这是酒鬼酒十年来首次出现亏损，酒鬼酒何时走出业绩低谷？ 01 业绩持续承压 2023年，酒鬼酒首次出现近年来的业绩大降。2023年，酒鬼酒收入28.29亿元，同比减少30.14%；归属 于上市公司股东的净利润5.48亿元，同比减少47.77%。 面对业绩压力，2024年，酒鬼酒进一步细化产品策略，围绕"1+3"的产品策略，形成高中低全价位段产 品体系。在市场方面，全国建立15个样板市场，湖南大本营重点聚焦建设长沙、湘西、岳阳、永州四个 市场，打造以红坛18+紫坛+黄坛12+内品为主的产品组合进行市场布局。资料显示，酒鬼系列包括红 坛、紫坛、 ...

Group 1 - The stock price of JiuGuiJiu increased by 2.06% on February 2, reaching 57.99 yuan per share, with a trading volume of 484 million yuan and a turnover rate of 2.64%, resulting in a total market capitalization of 18.843 billion yuan [1] - Year-to-date, JiuGuiJiu's stock price has risen by 6.25%, with a 10.25% increase over the last five trading days, a 3.98% increase over the last 20 days, and a 3.94% decline over the last 60 days [1] - The company, established on July 14, 1997, specializes in the production and sales of fragrant white liquor, with its main revenue sources being JiuGui series (51.60%), other series (22.38%), NeiCan series (19.77%), and XiangQuan series (5.61%) [1] Group 2 - As of September 30, 2025, JiuGuiJiu had 135,600 shareholders, a decrease of 0.31% from the previous period, with an average of 2,395 circulating shares per person, an increase of 0.32% [2] - For the period from January to September 2025, JiuGuiJiu reported operating revenue of 760 million yuan, a year-on-year decrease of 36.21%, and a net profit attributable to shareholders of -9.8055 million yuan, a year-on-year decrease of 117.36% [2] - The company has distributed a total of 2.151 billion yuan in dividends since its A-share listing, with 942 million yuan distributed over the past three years [2]

Core Viewpoint - The stock price of JiuGuiJiu has experienced fluctuations, with a recent decline of 2.05%, and the company is facing challenges reflected in its financial performance and shareholder dynamics [1][2]. Group 1: Stock Performance - As of January 13, JiuGuiJiu's stock price is 56.45 yuan per share, with a market capitalization of 18.342 billion yuan [1]. - Year-to-date, the stock has increased by 3.43%, with a slight rise of 0.23% over the last five trading days, but a decline of 9.27% over the past 60 days [2]. Group 2: Financial Performance - For the period from January to September 2025, JiuGuiJiu reported a revenue of 760 million yuan, a year-on-year decrease of 36.21%, and a net profit attributable to shareholders of -9.8055 million yuan, representing a decline of 117.36% [2]. - The company has distributed a total of 2.151 billion yuan in dividends since its A-share listing, with 942 million yuan distributed over the past three years [2]. Group 3: Shareholder Dynamics - As of September 30, 2025, the number of shareholders for JiuGuiJiu is 135,600, a decrease of 0.31% from the previous period [2]. - The top ten circulating shareholders include major funds such as the China Securities White Wine Index A and the Wine ETF, with notable changes in holdings among these investors [3].

Core Viewpoint - The stock price of JiuGuiJiu has shown a slight increase of 2.03% this year, but has experienced fluctuations in the short term, indicating potential volatility in the market [2]. Group 1: Stock Performance - As of January 5, JiuGuiJiu's stock price reached 55.69 yuan per share, with a trading volume of 3.17 billion yuan and a turnover rate of 1.77%, resulting in a total market capitalization of 18.095 billion yuan [1]. - The stock has increased by 2.03% year-to-date, but has decreased by 2.33% over the last five trading days, increased by 3.11% over the last 20 days, and decreased by 8.93% over the last 60 days [2]. Group 2: Financial Performance - For the period from January to September 2025, JiuGuiJiu reported an operating revenue of 760 million yuan, a year-on-year decrease of 36.21%, and a net profit attributable to shareholders of -9.8055 million yuan, a year-on-year decrease of 117.36% [2]. - The company has distributed a total of 2.151 billion yuan in dividends since its A-share listing, with 942 million yuan distributed in the last three years [3]. Group 3: Shareholder Information - As of September 30, 2025, the number of shareholders for JiuGuiJiu was 135,600, a decrease of 0.31% from the previous period, with an average of 2,395 circulating shares per shareholder, an increase of 0.32% [2]. - Among the top ten circulating shareholders, the second largest is the China Securities White Wine Index A, holding 15.9475 million shares, while the third largest is the Wine ETF, holding 7.3133 million shares, which increased by 2.6071 million shares from the previous period [3].

Core Viewpoint - The stock of JiuGuiJiu has experienced a decline of 2.01% on December 2, with a current price of 57.08 CNY per share, reflecting a total market capitalization of 18.547 billion CNY [1] Financial Performance - For the period from January to September 2025, JiuGuiJiu reported a revenue of 760 million CNY, a year-on-year decrease of 36.21%, and a net profit attributable to shareholders of -9.8055 million CNY, a decline of 117.36% [2] Stock Market Activity - JiuGuiJiu's stock has seen a year-to-date increase of 3.74%, but has declined by 1.86% over the last five trading days, 7.41% over the last 20 days, and 19.49% over the last 60 days [1] - The stock has appeared on the "Dragon and Tiger List" three times this year, with the most recent appearance on November 10, where it recorded a net buy of 193 million CNY [1] Shareholder Information - As of September 30, 2025, JiuGuiJiu had 135,600 shareholders, a decrease of 0.31% from the previous period, with an average of 2,395 circulating shares per shareholder, an increase of 0.32% [2] - The top ten circulating shareholders include major funds such as the China Securities White Wine Index A and the Hong Kong Central Clearing Limited, with notable changes in holdings [3]

Core Viewpoint - The article discusses the strategic shift of Jiu Gui Jiu from a broad distribution model to a more focused approach, emphasizing high-value interactions with a select group of consumers through intimate marketing events like the "Master Banquet" [1][2]. Group 1: Circle "Slimming" - The "Master Banquet" held on October 20 is a tangible expression of Jiu Gui Jiu's strategy to slim down its target audience, focusing on high-net-worth individuals and local business leaders [1][4]. - Since May, the company has hosted 29 such events across various cities in Hunan, with each banquet typically accommodating 12 to 15 participants [1]. - This approach marks a departure from the previous expansive distribution model, which had led to increased complexity and inventory pressure [7]. Group 2: Marketing "Slimming" - Jiu Gui Jiu is shifting from mass marketing strategies to more targeted, scene-based marketing, focusing on specific events like weddings and graduation celebrations [9][12]. - The company has reported a 21% increase in sales for graduation banquets in Hunan, with a staggering 273% growth in the Xiangxi region [13]. - The marketing strategy now emphasizes local engagement and collaboration with community resources to enhance brand presence in specific social contexts [13][16]. Group 3: Product "Slimming" - The company is adjusting its product strategy by focusing on lower-priced and lower-alcohol products to cater to changing consumer preferences [17][19]. - Jiu Gui Jiu has introduced new products priced around 350 yuan and 200 yuan to address the demand for more affordable options [19]. - The company has streamlined its product line, reducing SKU numbers by approximately 50% and focusing on three core series: "Inner Reference," "Jiu Gui," and "Xiang Quan" [22].

Core Viewpoint - The stock of JiuGuiJiu has experienced fluctuations, with a recent decline of 2.03% and a year-to-date increase of 19.43%, indicating volatility in the market and investor sentiment towards the company [1]. Financial Performance - For the period from January to September 2025, JiuGuiJiu reported a revenue of 760 million yuan, a year-on-year decrease of 36.21%, and a net profit attributable to shareholders of -9.81 million yuan, reflecting a significant decline of 117.36% [2]. Stock Market Activity - As of November 14, JiuGuiJiu's stock price was 65.71 yuan per share, with a total market capitalization of 21.35 billion yuan. The trading volume was 502 million yuan, with a turnover rate of 2.30% [1]. - The stock has seen significant trading activity, with a net outflow of 29.11 million yuan in principal funds, and notable buying and selling from large orders [1]. Shareholder Structure - As of September 30, 2025, JiuGuiJiu had 135,600 shareholders, a slight decrease of 0.31% from the previous period. The average number of circulating shares per shareholder increased by 0.32% to 2,395 shares [2]. - The top shareholders include various funds, with notable positions held by the China Securities White Wine Index A and the Hong Kong Central Clearing Limited, indicating institutional interest in the stock [3]. Dividend Distribution - Since its A-share listing, JiuGuiJiu has distributed a total of 2.15 billion yuan in dividends, with 942 million yuan distributed over the past three years [3].

Core Viewpoint - The stock of JiuGuiJiu has shown significant price movements and trading activity, indicating investor interest and potential market dynamics affecting the company [1][2]. Company Performance - As of November 13, JiuGuiJiu's stock price increased by 2.03% to 66.95 CNY per share, with a total market capitalization of 21.754 billion CNY [1]. - Year-to-date, JiuGuiJiu's stock has risen by 21.68%, with a notable increase of 10.90% over the last five trading days [1]. - For the period from January to September 2025, JiuGuiJiu reported a revenue of 760 million CNY, a decrease of 36.21% year-on-year, and a net profit of -9.8055 million CNY, down 117.36% year-on-year [2]. Shareholder Information - As of September 30, 2025, JiuGuiJiu had 135,600 shareholders, a slight decrease of 0.31% from the previous period [2]. - The average number of circulating shares per shareholder increased by 0.32% to 2,395 shares [2]. Dividend Distribution - Since its A-share listing, JiuGuiJiu has distributed a total of 2.151 billion CNY in dividends, with 942 million CNY distributed over the last three years [3]. Institutional Holdings - As of September 30, 2025, the second-largest circulating shareholder is the China Securities White Wine Index A, holding 15.9475 million shares, unchanged from the previous period [3]. - The third-largest shareholder, the Wine ETF, increased its holdings by 2.6071 million shares to 7.3133 million shares [3].

Core Viewpoint - The stock of JiuGuiJiu has experienced fluctuations, with a recent decline of 2.01% and a year-to-date increase of 9.80%, indicating volatility in its market performance [1][2]. Financial Performance - For the period from January to September 2025, JiuGuiJiu reported a revenue of 760 million yuan, a year-on-year decrease of 36.21%, and a net profit attributable to shareholders of -9.81 million yuan, a decline of 117.36% [2]. - The company has cumulatively distributed 2.151 billion yuan in dividends since its A-share listing, with 942 million yuan distributed over the past three years [3]. Stock Market Activity - As of November 5, JiuGuiJiu's stock price was 60.41 yuan per share, with a market capitalization of 19.629 billion yuan and a trading volume of 267 million yuan [1]. - The stock has seen significant trading activity, with a net outflow of 30.6468 million yuan in principal funds and notable fluctuations in large orders [1]. Shareholder Structure - As of September 30, 2025, JiuGuiJiu had 135,600 shareholders, a slight decrease of 0.31% from the previous period, with an average of 2,395 circulating shares per shareholder, an increase of 0.32% [2][3]. - Major institutional shareholders include the China Securities Index White Wine Index A and the Hong Kong Central Clearing Limited, with varying changes in their holdings [3].

Core Viewpoint - The stock of JiuGuiJiu has experienced fluctuations, with a recent decline of 2.00% and a year-to-date increase of 13.03%, indicating mixed performance in the market [1][2]. Financial Performance - For the period from January to September 2025, JiuGuiJiu reported a revenue of 760 million yuan, a year-on-year decrease of 36.21%, and a net profit attributable to shareholders of -9.81 million yuan, a decline of 117.36% [2]. - The company has cumulatively distributed 2.151 billion yuan in dividends since its A-share listing, with 942 million yuan distributed over the past three years [3]. Stock Market Activity - As of November 4, JiuGuiJiu's stock price was 62.19 yuan per share, with a total market capitalization of 20.207 billion yuan [1]. - The stock has seen significant trading activity, with a net outflow of 6.3419 million yuan in principal funds recently, and notable trading volumes in the past months [1]. Shareholder Structure - As of September 30, 2025, the number of shareholders for JiuGuiJiu was 135,600, a slight decrease of 0.31% from the previous period [2]. - Major shareholders include the China Securities Index White Wine Index A and the Wine ETF, with significant holdings remaining stable or increasing [3].