Core Viewpoint - Sam's Club is facing member dissatisfaction due to a decline in exclusive product offerings and the introduction of common brands, raising questions about the value of its membership fees [1][3][5] Group 1: Product Offering Changes - Sam's Club has removed over 200 exclusive products in recent years, with its private label product share dropping from 38% to 30% [1][3] - The introduction of popular brands like Haoliyou and Weilong has led to member complaints, as they feel they are paying high membership fees for products available in regular supermarkets [3][5] - Despite the decline in exclusive products, some private label items still rank high in sales, indicating ongoing consumer interest [3] Group 2: Member Expectations and Market Position - Members express dissatisfaction with the shift from "exclusive selection" to "ordinary supply," which undermines the perceived value of membership [5][6] - The current strategy of introducing common brands contradicts market trends, as consumer preferences have shifted towards product differentiation and exclusivity [6][9] - The competitive landscape is intensifying, with rivals like 1号会员店 and Hema actively introducing similar products, further challenging Sam's Club's market position [1][9] Group 3: Trust and Brand Loyalty - The changes in product selection have led to a trust crisis among members, who feel that the value proposition of the membership is diminishing [9] - Transparency in pricing and product sourcing, as demonstrated by competitors like Pang Donglai, is becoming increasingly important to consumers [9] - Experts suggest that the core of membership retail is not just selling products but building trust, emphasizing the need for Sam's Club to return to its roots of quality and exclusivity [9]

Core Viewpoint - The recent changes in product selection at Sam's Club have raised concerns among consumers about the perceived decline in the quality and uniqueness of offerings, shifting from "global premium goods" to more common supermarket brands [3][4][10]. Group 1: Product Selection Changes - Sam's Club has removed several popular items, including Haldirams and Wei Long products, from its shelves, leading to consumer dissatisfaction and inquiries about the rationale behind this shift [3][4]. - The removal of these items has sparked discussions on social media, with many consumers questioning the value of their membership fees due to the perceived decline in product quality [3][4]. - Despite the removal of certain products, other items from traditional domestic brands remain available, indicating a potential shift in product strategy [5][6]. Group 2: Strategic Implications - The change in product selection may be linked to a recent management shift within Sam's Club China, with new leadership potentially influencing the direction of product offerings [12][13]. - The company has been expanding rapidly, opening 6-7 new stores annually, which may necessitate a broader range of products to cater to a more diverse membership base [14]. - The competitive landscape in the retail sector is evolving, with many traditional supermarkets looking to Sam's Club for lessons in quality retailing and membership models [14][15]. Group 3: Market Positioning - Sam's Club's unique selling proposition relies on a strong supply chain and stringent product selection standards, which are crucial for maintaining its competitive edge in the membership retail market [14]. - The company has historically emphasized differentiation in its product offerings, avoiding common items found in other stores to maintain its premium positioning [10][11]. - As consumer preferences evolve, the company may need to adapt its product development strategy to include both premium and popular domestic brands to meet diverse consumer demands [11][12].