近期山姆会员商店（以下简称"山姆"）因商品供应问题引发会员不满，并在社交平台直言"山姆，你没事吧？"从买不到西梅只能选购溜溜梅，到 热门商品下架，据不完全统计，近年来，山姆已陆续下架200多款独家爆款产品，其自有商品占比从38%骤降至30%。这不禁让人质疑，独家商品 的比例在下降，是否还能支撑其高昂的会员费？ 更值得关注的是，山姆独家产品比例持续下降的同时，一号会员店、盒马等竞争对手正在积极引进同类爆款商品。在当前零售业激烈竞争供应链 的背景下，山姆这一"自废武功"的举动，是否会为其他品牌创造新的增长空间？ 会员制超市的定位与会员的期待产生了错位。一位曾经的山姆商品供应商负责人向北京商报记者表示，迈过会员门槛后，面对不低的单价、较少 的原料差异的大众商品，消费者一般不会买单，这一行为打破了消费者心中的"会员制契约"。他解释称，"消费者质疑商品若仅为包装差异，未在 原料、工艺上明显提升，则产品难以支撑品牌与渠道的溢价"。 这些数据并非空穴来风。有消费者在社交平台吐槽，曾经经常复购的纸皮烧卖、鱿鱼条、羊肉烩面、蒲烧鳗鱼等均已下架。消费者的吐槽并非个 例。北京商报记者定位山姆大兴店，相关商品确已无法检索到。 一面是 ...

Core Viewpoint - The recent changes in product selection at Sam's Club have raised concerns among consumers about the perceived decline in the quality and uniqueness of offerings, shifting from "global premium goods" to more common supermarket brands [3][4][10]. Group 1: Product Selection Changes - Sam's Club has removed several popular items, including Haldirams and Wei Long products, from its shelves, leading to consumer dissatisfaction and inquiries about the rationale behind this shift [3][4]. - The removal of these items has sparked discussions on social media, with many consumers questioning the value of their membership fees due to the perceived decline in product quality [3][4]. - Despite the removal of certain products, other items from traditional domestic brands remain available, indicating a potential shift in product strategy [5][6]. Group 2: Strategic Implications - The change in product selection may be linked to a recent management shift within Sam's Club China, with new leadership potentially influencing the direction of product offerings [12][13]. - The company has been expanding rapidly, opening 6-7 new stores annually, which may necessitate a broader range of products to cater to a more diverse membership base [14]. - The competitive landscape in the retail sector is evolving, with many traditional supermarkets looking to Sam's Club for lessons in quality retailing and membership models [14][15]. Group 3: Market Positioning - Sam's Club's unique selling proposition relies on a strong supply chain and stringent product selection standards, which are crucial for maintaining its competitive edge in the membership retail market [14]. - The company has historically emphasized differentiation in its product offerings, avoiding common items found in other stores to maintain its premium positioning [10][11]. - As consumer preferences evolve, the company may need to adapt its product development strategy to include both premium and popular domestic brands to meet diverse consumer demands [11][12].