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促进民营经济高质量发展丨小家电巨头的出口增长密码
Xin Hua She· 2025-07-27 07:21
Group 1 - Guangdong's foreign trade import and export reached 3.75 trillion yuan in the first five months of this year, a 4% increase compared to the same period last year, outpacing the national growth rate by 1.5 percentage points [1] - Guangdong's private enterprises are pursuing high-quality development and actively expanding into international markets [1] - Guangdong New Bao Electric Co., Ltd. is a leading small home appliance company in China, producing approximately 40 out of every 100 drip coffee machines globally [1] Group 2 - In 2024, New Bao is expected to produce over 150 million small home appliances, with overseas revenue exceeding 13 billion yuan [1] - The core factors for New Bao's export growth during economic downturns are its independent research and innovation capabilities [1] - New Bao has been recognized with the "National Enterprise Technology Center" and "National Industrial Design Center" designations, employing over 2,900 in its R&D team [1] Group 3 - New Bao plans to establish the New Bao Electric Research Institute in 2024 to maintain its leadership in various technological fields, including smart technology and energy-saving solutions [1] - The small appliance industry emphasizes speed, with New Bao launching over 1,000 new products annually due to its continuous innovation [1] - In the first quarter of 2025, New Bao achieved revenue exceeding 3.8 billion yuan, reflecting a year-on-year growth of over 10% [1] Group 4 - New Bao's production line for drip coffee machines has been upgraded digitally, reducing the number of workers needed from 36 to 16 while increasing capacity [5] - The 137th Canton Fair showcased New Bao's full range of electrical products, attracting numerous buyers for procurement discussions [6]