渭南市潼关县潼关肉夹馍以其"饼酥肉香、肥而不腻、瘦而不柴"特点和"热馍凉肉"工艺而美名远扬， 2011年被列入"陕西省非物质文化遗产保护名录"，成为"舌尖上的非遗"。近年来，中国人民银行陕西省 分行围绕"一县一业一品"开展"金融上链"行动，指导中国人民银行渭南市分行打造特色产业与普惠金融 深度融合新范式。截至目前，渭南市银行业金融机构向潼关肉夹馍产业累计投放贷款9400万元，为潼关 肉夹馍从"小店小吃"转变为富民强县"大产业"提供助力。 老字号肉夹馍惠及"大民生" 为了让这份传统风味实现从文化符号到产业标杆的跨越，潼关县政府从产业发展的核心需求出发，围绕 多个领域出台专项举措：在政策层面，注册潼关肉夹馍国家地理标志商标，推行原产地溯源二维码，提 升行业标准；在资金层面，为潼关籍创业者提供小额担保贴息贷款和创业补贴，支持金融机构开发"肉 馍贷"；在人才层面，成立潼关小吃创业孵化基地，聘请国内专家学者把脉赋能；在创新层面，研发出 肉夹馍速冻饼自动生产线，推动肉夹馍产业驶入快车道；在宣传推广层面，组织肉夹馍生产企业参加烹 饪大赛、世博会、消博会、丝博会等各类大型展会，使肉夹馍成为鲜亮的地域文化符号；在设施层面， 申 ...

Group 1: Industry Overview - The traditional food industry in Tongguan County is undergoing industrial transformation, leveraging technology to enhance historical culinary practices and create a high-quality development model that integrates industry and tourism [3][5]. - The standardized production of Tongguan Roujiamo (meat sandwich) has evolved into a billion-dollar industry, with annual production reaching 700 million frozen pancakes and an annual output value of 1 billion yuan, contributing an additional value of 10 billion yuan [3][5]. Group 2: Company Developments - Shenglong Catering Management Co., Ltd. has upgraded its production line, reducing labor costs by 50% and enhancing efficiency in the production of frozen pancakes [3][5]. - The company has established strategic partnerships with logistics firms, setting up 15 distribution centers across the country, and has successfully exported products to 17 countries, including the United States and Australia [5][12]. - Shenglong Catering plans to open overseas stores in Spain and Thailand, further expanding its international market presence [5][12]. Group 3: Cultural and Historical Significance - Tongguan County is historically significant as a military and geographical hub, with its strategic location at the confluence of the Yellow, Wei, and Luo rivers [7][10]. - The Tongguan Museum showcases the region's rich history and culture, housing 1,717 artifacts that illustrate the area's military history and natural geography [10][12].

Group 1 - The agricultural industry in Shaanxi is steadily advancing, with 143 industrial chain investment projects collected, totaling an investment of 12.87 billion yuan, achieving "half the time, half the tasks" in core indicators [1][2] - A total of 115 key counties and districts in the industrial chain have been dynamically identified, along with 90 "chain leaders" and 28 key enterprises, with 200 key projects planned for a total investment of nearly 5 billion yuan [1] - Shaanxi has successfully applied for two national-level industrial clusters and seven national-level strong agricultural towns, securing 470 million yuan in central funding [1] Group 2 - Five new national key leading enterprises have been added, bringing the total number of recognized leading enterprises in Shaanxi to 2,322 [2] - In 2024, leading enterprises in Shaanxi achieved a revenue of 167.3 billion yuan, a net profit of 8.962 billion yuan, and paid 2.918 billion yuan in taxes, directly benefiting approximately 3.34 million farming households [2] - Shaanxi has developed a list of 20 key tasks for 2025 and is planning 63 processing-related investment projects, with two local specialty products proposed for recognition as typical cases by the Ministry of Agriculture and Rural Affairs [2]

Core Insights - The provincial government has approved 11 new economic and technological development zones, which will benefit from provincial policies [1][2] - The majority of the newly recognized zones focus on new materials, while others emphasize energy and agricultural products [1][2] Group 1: Economic Development Zones - The newly approved economic development zones include: Shaanxi Tongguan, Shaanxi Huayin, Shaanxi Huazhou, Shaanxi Yanchuan, Shaanxi Fu County, Shaanxi Yuyang, Shaanxi Shenmu, Shaanxi Luoyang, Shaanxi Yangxian, Shaanxi Hanbin, and Shaanxi Zhen'an [1] - The zones are characterized by their local industrial specialties, such as the Tongguan zone focusing on specialty food processing, including meat sandwich and sauce production [2] Group 2: Industry Focus - Eight of the economic zones are primarily focused on new materials, while others like Huazhou, Yanchuan, and Fu County are centered around energy and energy chemical industries [1] - Agricultural development is also a key focus, with zones like Yanchuan and Fu County developing agricultural product processing, and Luoyang focusing on green food industries [1][2] Group 3: Government Requirements - The provincial government has set clear requirements for the newly approved zones, emphasizing efficient land use, ecological protection, and adherence to environmental laws [2] - There is a focus on attracting investment for leading industries and optimizing industrial layouts to enhance competitive advantages [2]

Core Viewpoint - The establishment of the Tongguan County Roujiamo Industry College aims to address the challenges faced by the Roujiamo industry, including the need for skilled talent and the preservation of traditional techniques while meeting modern production demands [2][3]. Industry Development - The Roujiamo industry in Tongguan County has developed into a distinctive sector with an annual output value of 1 billion yuan, creating over 20,000 jobs and exporting products to 21 countries and regions [2]. - The industry faces challenges such as the difficulty in standardizing traditional techniques and a shortage of management talent as the scale of production increases [2][3]. Educational Initiatives - The Tongguan County Roujiamo Industry College was established through collaboration between local educational and governmental bodies, focusing on a curriculum that combines traditional skills with modern business practices [2][3]. - The college aims to cultivate not just skilled artisans but also innovative and management-savvy professionals to meet industry needs [3][4]. Practical Training - The college incorporates hands-on training with local intangible cultural heritage representatives to ensure the preservation of traditional Roujiamo-making techniques [3]. - Students learn about digital marketing, chain management, and food safety, aligning their education with market demands [4]. Collaboration with Industry - The college collaborates with leading companies in the industry to integrate real-world operational data and customer feedback into the curriculum, enhancing the relevance of the training [4]. - The partnership aims to address the urgent demand for professionals who are proficient in both traditional techniques and modern management concepts [4]. Community Engagement - The college also offers skill training programs for the community, with 190 individuals successfully completing training and many finding employment or starting their own businesses [4]. - Local authorities are actively promoting the "Tongguan Roujiamo" brand, aiming to expand its recognition across the country [4].