一门手艺带富一个家庭，一个品牌带活一域就业。11月26日，渭南市2025年度市级劳务品牌评审会 举行。评审会创新采用"路演汇报+专家考评"机制，围绕品牌建设、人才培育、辐射效应、可持续发展 等核心维度量化评审，为劳务品牌提质升级精准把脉。 "这次评审会就像一场大考，让我们看到了自身优势，也明确了努力方向。"一名劳务品牌负责人 说，本次参评的20个劳务品牌覆盖农业、制造、文旅、餐饮、家政、电商等多元业态，既立足渭南地域 文化，又紧扣市场需求。 城市，这一地方特色美食已成为带动就业的强引擎。 除了美食餐饮领域，家政服务等民生领域的劳务品牌同样亮点纷呈。"渭南三贤家嫂"便是家政类劳 务品牌的佼佼者。"2024年8月，'渭南三贤家嫂'被认定为市级劳务品牌，我们公司也被认定为该劳务品 牌的创建引领单位。"渭南市秦嫂家政有限责任公司总经理李刚说，在技能培训方面，公司通过专业 化、标准化、系统化的家政技能培训，严格按照统一标准、统一考核认定、统一资格证书的要求，确保 学员具备高水平的职业技能。3年来，"渭南三贤家嫂"劳务品牌累计带动就业超6000人，员工人均月收 入超6000元。 近年来，渭南市始终将劳务品牌建设作为贯彻就 ...

Core Insights - The development of the Tongguan Roujiamo industry in Tongguan County has transformed from a small snack to a significant industry, supported by financial initiatives and government policies [1][2][3] Financial Support and Initiatives - Financial institutions in Weinan City have provided a total of 94 million yuan in loans to the Roujiamo industry, facilitating its growth into a major economic contributor [1] - The local government has implemented various measures, including the registration of a geographical indication trademark and the introduction of low-interest loans for entrepreneurs, to support the industry [2] - The "Gulong Roujiamo Loan" product has been introduced to support rural revitalization, with 69.72 million yuan disbursed through 367 loans by the rural credit cooperative [3] Industrial Growth and Production Capacity - There are currently 10 industrial Roujiamo production enterprises in Tongguan County, with 33 production lines capable of producing 700 million frozen buns annually, generating a direct output value of 1 billion yuan and an indirect output value of 10 billion yuan [2] - A specific enterprise has scaled up from producing 2,000 buns daily to 6 million monthly, employing over 70 staff, demonstrating significant growth supported by financial assistance [3] Technological and Market Innovations - The introduction of automated production lines and innovative financing solutions has accelerated the industrialization of Roujiamo production [2][4] - A new financing product, "Tongguan Roujiamo Processing Loan," has been developed to meet the financing needs of local businesses, allowing for quick loan processing [4] Export and International Expansion - Roujiamo products have gained popularity not only in domestic markets but also internationally, with exports reaching 5 million frozen buns to 17 countries [2][6] - A leading Roujiamo enterprise has successfully opened stores in Bangkok and Zaragoza, contributing to its international market presence and achieving significant sales milestones [7]

Group 1: Industry Overview - The traditional food industry in Tongguan County is undergoing industrial transformation, leveraging technology to enhance historical culinary practices and create a high-quality development model that integrates industry and tourism [3][5]. - The standardized production of Tongguan Roujiamo (meat sandwich) has evolved into a billion-dollar industry, with annual production reaching 700 million frozen pancakes and an annual output value of 1 billion yuan, contributing an additional value of 10 billion yuan [3][5]. Group 2: Company Developments - Shenglong Catering Management Co., Ltd. has upgraded its production line, reducing labor costs by 50% and enhancing efficiency in the production of frozen pancakes [3][5]. - The company has established strategic partnerships with logistics firms, setting up 15 distribution centers across the country, and has successfully exported products to 17 countries, including the United States and Australia [5][12]. - Shenglong Catering plans to open overseas stores in Spain and Thailand, further expanding its international market presence [5][12]. Group 3: Cultural and Historical Significance - Tongguan County is historically significant as a military and geographical hub, with its strategic location at the confluence of the Yellow, Wei, and Luo rivers [7][10]. - The Tongguan Museum showcases the region's rich history and culture, housing 1,717 artifacts that illustrate the area's military history and natural geography [10][12].

Group 1 - The agricultural industry in Shaanxi is steadily advancing, with 143 industrial chain investment projects collected, totaling an investment of 12.87 billion yuan, achieving "half the time, half the tasks" in core indicators [1][2] - A total of 115 key counties and districts in the industrial chain have been dynamically identified, along with 90 "chain leaders" and 28 key enterprises, with 200 key projects planned for a total investment of nearly 5 billion yuan [1] - Shaanxi has successfully applied for two national-level industrial clusters and seven national-level strong agricultural towns, securing 470 million yuan in central funding [1] Group 2 - Five new national key leading enterprises have been added, bringing the total number of recognized leading enterprises in Shaanxi to 2,322 [2] - In 2024, leading enterprises in Shaanxi achieved a revenue of 167.3 billion yuan, a net profit of 8.962 billion yuan, and paid 2.918 billion yuan in taxes, directly benefiting approximately 3.34 million farming households [2] - Shaanxi has developed a list of 20 key tasks for 2025 and is planning 63 processing-related investment projects, with two local specialty products proposed for recognition as typical cases by the Ministry of Agriculture and Rural Affairs [2]

Core Insights - The provincial government has approved 11 new economic and technological development zones, which will benefit from provincial policies [1][2] - The majority of the newly recognized zones focus on new materials, while others emphasize energy and agricultural products [1][2] Group 1: Economic Development Zones - The newly approved economic development zones include: Shaanxi Tongguan, Shaanxi Huayin, Shaanxi Huazhou, Shaanxi Yanchuan, Shaanxi Fu County, Shaanxi Yuyang, Shaanxi Shenmu, Shaanxi Luoyang, Shaanxi Yangxian, Shaanxi Hanbin, and Shaanxi Zhen'an [1] - The zones are characterized by their local industrial specialties, such as the Tongguan zone focusing on specialty food processing, including meat sandwich and sauce production [2] Group 2: Industry Focus - Eight of the economic zones are primarily focused on new materials, while others like Huazhou, Yanchuan, and Fu County are centered around energy and energy chemical industries [1] - Agricultural development is also a key focus, with zones like Yanchuan and Fu County developing agricultural product processing, and Luoyang focusing on green food industries [1][2] Group 3: Government Requirements - The provincial government has set clear requirements for the newly approved zones, emphasizing efficient land use, ecological protection, and adherence to environmental laws [2] - There is a focus on attracting investment for leading industries and optimizing industrial layouts to enhance competitive advantages [2]

Core Viewpoint - The establishment of the Tongguan County Roujiamo Industry College aims to address the challenges faced by the Roujiamo industry, including the need for skilled talent and the preservation of traditional techniques while meeting modern production demands [2][3]. Industry Development - The Roujiamo industry in Tongguan County has developed into a distinctive sector with an annual output value of 1 billion yuan, creating over 20,000 jobs and exporting products to 21 countries and regions [2]. - The industry faces challenges such as the difficulty in standardizing traditional techniques and a shortage of management talent as the scale of production increases [2][3]. Educational Initiatives - The Tongguan County Roujiamo Industry College was established through collaboration between local educational and governmental bodies, focusing on a curriculum that combines traditional skills with modern business practices [2][3]. - The college aims to cultivate not just skilled artisans but also innovative and management-savvy professionals to meet industry needs [3][4]. Practical Training - The college incorporates hands-on training with local intangible cultural heritage representatives to ensure the preservation of traditional Roujiamo-making techniques [3]. - Students learn about digital marketing, chain management, and food safety, aligning their education with market demands [4]. Collaboration with Industry - The college collaborates with leading companies in the industry to integrate real-world operational data and customer feedback into the curriculum, enhancing the relevance of the training [4]. - The partnership aims to address the urgent demand for professionals who are proficient in both traditional techniques and modern management concepts [4]. Community Engagement - The college also offers skill training programs for the community, with 190 individuals successfully completing training and many finding employment or starting their own businesses [4]. - Local authorities are actively promoting the "Tongguan Roujiamo" brand, aiming to expand its recognition across the country [4].