华润置地上海高端产品战略遭遇阵痛。 自2023年回归上海楼市以来，华润置地在沪上房地产市场留下了浓墨重彩的印记。一边与老牌央企金茂在多个核心板块同场竞 技，一边在同一板块同时推售多个项目，形成自我竞争的局面。 中指研究院数据显示，2025年1-10月，华润置地以341.7亿元销售金额排名上海第三，仅次于保利发展（600048）与招商蛇口 （001979），超过中海地产。与此同时，2025年1-7月，华润置地上海销售额占集团总销售额约20%。考虑到华润置地下半年在 上海加大高端项目推盘力度（如外滩瑞府、澐启滨江、翡云悦府等），业内预测三季度华润置地上海销售占比集团整体应该保 持原有水平甚至略有提升。 然而，进入10月份之后，华润置地在上海的销售去化出现放缓迹象。这家央企如何打破在上海楼市高端市场困局，正成为同行 关注的焦点。 高端项目去化承压 2025年，华润置地战略明显向上海倾斜。先是联手越秀地产、中能建斩获新杨思板块"地王"，又于8月斥资244.7亿元收购上海后 滩+余庆里地块包。下半年，随着外滩瑞府、澐启滨江的开盘，加上黄浦区士林润园加推房源，华润置地今年三、四季度在上海 的销售收入理应有所提升。 不过， ...

探索新一代高端住宅 华润置地"顶序"作品揭开面纱 CRIAND 随着"好房子"首次被写入2025年政府工作报告成为中国房地产行业发展的新标杆，华润置地近期在上海、北京、深圳、武汉四大城市同步推出五大高端项 目，以"四城五子"的磅礴阵容，回应时代命题。从上海的士林润园、澐启滨江，到北京的润园；从深圳湾的澐玺，到武汉的长江天际，华润置地对高端住宅 市场的全面布局，展现出其深度理解土地、文化与客户需求的产品打造能力。华润置地，这个曾经的"空间建造者"，如今已蜕变为顶奢生活的"定义者"，其 在顶级高端住宅领域的打造能力，已成为行业现象级研究对象。 读懂土地：从物理空间解题到对在地文化的尊重 土地，是高端住宅营造最客观的基础。在华润置地的产品逻辑中，土地价值研判已超越传统"地段论"，迈向对城市文脉与自然资源的深度唤醒。 华润置地对土地的尊重，远超"地段、地段、还是地段"的简单逻辑。这种尊重是建立在对城市文脉的深度解码上，是一种与历史对话的能力。"产品在不同 土壤上反映的就是这座城市的气势和个性。华润置地对文化的尊重，远不止于保护与复原，更在于完成一场传统与现代、在地与全球的创造性对话。"华润 置地相关人士表示。 在深圳 ...

Core Perspective - The development of the "One River, One River" waterfront space in Shanghai is a significant strategy to enhance urban capability and core competitiveness [1] Group 1: Event Overview - The "Heart of the River" global waterfront city development forum was held on September 24, focusing on waterfront urban planning, ecological construction, cultural renewal, and economic dynamics [1] - The forum gathered global perspectives to discuss how to invigorate waterfront areas and shape a world-class waterfront with global influence [1] Group 2: Urban Development Insights - The Expo waterfront and the Houtan area are highlighted as exemplary cases of ecological value transformation and future urban practices, benefiting from the legacy of the 2010 Shanghai Expo [3] - The area features high-quality residential spaces developed by state-owned enterprises and aims to integrate high-energy cultural, technological, and business functions [3] Group 3: Strategic Vision - The forum emphasized the importance of the waterfront in the context of global city competition and the need for sustainable urban development [5] - The development strategy for the Expo waterfront reflects a shift from event-driven growth to a focus on livability, ecological priority, and comprehensive urban systems [7] Group 4: Cultural and Ecological Initiatives - The Expo waterfront is seen as the soul of Shanghai's "One River, One River" initiative, with a focus on ecological, cultural, and innovative development [9] - The Shanghai Expo Cultural Park is positioned as a world-class urban center park, enhancing the value of surrounding land and creating a vibrant public space [11] Group 5: Future Projects - The new project "Lunqi Riverside" by China Resources Land is set to be unveiled, representing a culmination of the company's 33 years of engagement in Shanghai and its commitment to waterfront living [14] - China Resources Land has strategically focused on the development along the Huangpu River since 2002, with eight projects contributing to the "One River, One River" initiative [16]