Core Insights - ByteDance has signed a strategic cooperation upgrade memorandum with Mercedes-Benz, focusing on deep collaboration in areas such as smart cockpits, intelligent driving assistance, AI research and development, digital marketing, and customer operations [1][2] - ByteDance's approach to the automotive industry is not to manufacture vehicles but to empower car manufacturers with AI and cloud services, marking a shift from previous market rumors about "ByteDance making cars" [1][2] Summary by Sections Strategic Partnership - The partnership between ByteDance and Mercedes-Benz began in 2023, initially centered around introducing the "Volcano Car Entertainment" content ecosystem [1] - In 2024, the collaboration will expand to include AI and big data capabilities provided by the Volcano Engine, transitioning from single functional modules to full-link AI empowerment [1] Product Development - The first Mercedes-Benz electric CLA model equipped with the Doubao large model is expected to launch this fall, showcasing the large model technology from ByteDance in a luxury car brand [1] Market Positioning - Volcano Engine currently serves several mainstream automakers, including Changan Automobile, GAC Aion, Lynk & Co, and SAIC Group, providing comprehensive support from algorithm training platforms to digital marketing solutions [1] - ByteDance's automotive strategy is characterized as a technology supplier role, focusing on providing foundational capabilities in AI, cloud, and big data, which is a lighter and more focused approach compared to traditional vehicle manufacturing [2] Industry Context - This strategy aligns with trends among major internet companies, potentially avoiding the risks associated with heavy asset vehicle manufacturing, as seen in previous unsuccessful ventures by companies like Baidu and Apple [2] - ByteDance's strengths in content ecosystems, recommendation algorithms, and cloud-native technologies are well-suited to the evolving direction of the automotive "third space," particularly in user insights and personalized recommendations [2]

Core Insights - Mercedes-Benz (China) Investment Co., Ltd. and ByteDance have signed an upgraded strategic cooperation memorandum to promote the integration of artificial intelligence (AI) technology across various business sectors [1][3] - The collaboration aims to enhance AI technology applications in areas such as intelligent assisted driving, smart cockpit, digital marketing, and customer operations [3][5] Group 1: Strategic Collaboration - The partnership is an upgrade following their initial collaboration with Volcano Engine in 2023, with the first Mercedes model featuring the Doubao large model set to launch this fall [3][5] - This collaboration marks ByteDance's significant step into the smart automotive sector [3] Group 2: Technological Integration - Mercedes-Benz established a research and development center in Shanghai in 2022, focusing on accelerating digital R&D [5] - The new electric CLA will feature the self-developed MB.OS architecture, allowing for seamless integration with top technology partners [5] - The smart cockpit AI platform will integrate ByteDance's AI capabilities for rapid application generation, enhancing user experience through a data-driven closed-loop system [5][6] Group 3: R&D Efficiency and Data Management - Mercedes-Benz's R&D team has developed a software development and operations platform, with Volcano Engine assisting in building a big data platform to enhance R&D efficiency [6] - The collaboration will leverage AI capabilities from Feishu to improve digital collaboration in R&D processes [6] Group 4: Digital Marketing and Customer Operations - Mercedes-Benz will work with ByteDance to explore new media marketing channels, utilizing Volcano Engine's strengths in big data and AI for deeper user insights [8] - The partnership will enhance customer operations through advanced cloud communication technology for precise information delivery [8] - The collaboration began in 2023, with the introduction of Volcano Engine into the Mercedes smart cockpit system [8] Group 5: R&D Network and Growth - Over 20 years in China, Mercedes-Benz has built a comprehensive R&D network outside Germany, with increasing investments leading to a "dual-engine" innovation strategy in Beijing and Shanghai [8] - The digital R&D team in China is the fastest-growing globally, responsible for various global projects, including new entertainment systems and intelligent parking features [8]

9月23日，梅赛德斯-奔驰（中国）投资有限公司与北京字跳网络技术有限公司宣布签署升级战略合作备忘录，共同推动人工智能技术的跨业务融合，树立汽 车产业数智化创新合作的新典范。此次战略合作覆盖从智能辅助驾驶、智能座舱、智能化研发、数字化营销到客户运营的各个业务领域，提速AI技术的深 度融合及创新应用。梅赛德斯-奔驰集团股份公司董事会成员、负责大中华区业务的佟欧福（Oliver Thöne）和北京字节跳动董事长张利东出席并见证签约。 此次签约是2023年携手火山引擎后，梅赛德斯-奔驰同字节跳动合作的战略升级，搭载豆包大模型的首款奔驰车型——全新纯电CLA即将于今秋上市。 在智能座舱领域，基于不断升级的梅赛德斯-奔驰智能座舱AI平台，融合字节跳动的AI能力，奔驰将实现智能应用的快速生成，打造持续进化的智能座舱。 双方将依托字节跳动先进的豆包大模型、大数据技术与丰富内容生态，深化大语言模型、多模态大模型、生成式人工智能的合作，并整合娱乐、导航、生活 服务等多元场景，让智舱更个性化。未来，梅赛德斯-奔驰还将通过端云融合和安全稳定的云技术，构建数据驱动的全链路闭环体系，进一步提升智舱体 验。同时，火山引擎"AI云原生"核心 ...