内容治理的破局不仅仅在于责任分配和技术优化，更在于塑造 一个健康的舆论生态。平台不应只是消极防守的"删帖机器"， 而应积极引导优质内容的生产与传播。通过激励原创、提升内 容质量、扶持正向价值，平台才能让用户感受到"好内容更容 易被看到"而非仅仅"坏内容会被删除"。 作者：宋玉茹 封图：图虫创意 今年以来，中央网信办持续部署开展"清朗"系列专项行动，重点针对"自媒体"发布不实信息、短 视频领域恶意营销、AI技术滥用乱象、恶意挑动负面情绪等乱象集中时间、集中力量进行打击。 专项行动剑指网络空间乱象，也让平台内容审查的责任边界问题愈发凸显。平台已成为信息传播、 社交互动的核心载体，但电商平台与内容平台的责任逻辑差异显著，个人用户违规成本低、平台权 责不对等、社会期待与治理能力落差等问题交织，都让审查工作陷入多重困境。 厘清责任归属、探索破局之道，既是落实"清朗"行动要求的关键，也是构建健康网络生态的必然 之举。 责任主体难确认 在数字社会中，平台作为"看门人"，已成为信息获取与交流的核心渠道。但不同类型平台的责任 归属存在显著差异，尤其在内容审查领域，需结合其运作逻辑明确第一责任主体。 近期，多家知名互联网平台因热 ...

Core Viewpoint - Major online platforms, including Weibo and Kuaishou, have been penalized for failing to manage content responsibly, leading to the proliferation of trivial celebrity news that undermines the online ecosystem [1][2] Group 1: Content Management Issues - Platforms have been criticized for allowing the trending topics to focus excessively on celebrities rather than significant social issues, which diminishes the public interest [1] - The trending topics often reflect a path dependency where initial celebrity promotions evolve into trivial personal matters, resulting in a saturation of similar content [1] Group 2: Impact on Ecosystem - The focus on celebrity content has fostered a gray industry, where fake news and harmful information proliferate, overshadowing quality content and important information [2] - The pursuit of traffic has led to a misalignment of values among MCN institutions and self-media, contributing to chaos in both online and offline environments [2] Group 3: Call for Change - There is a need for platforms to prioritize public interest topics and authentic content to create a healthier online space, which requires a shift in value orientation and responsibility from the platforms [2] - Society should collectively strive to support quality content and avoid engaging with artificially generated trends, fostering a more meaningful online interaction [2]

Core Viewpoint - Recent actions taken by the internet regulatory authorities against major online platforms highlight the issue of excessive promotion of celebrity gossip and trivial content on trending search lists, which disrupts the online ecosystem [2][4][10] Group 1: Regulatory Actions - Internet regulatory authorities have issued warnings and penalties to platforms for failing to manage content responsibly, particularly regarding the promotion of celebrity-related trivial information [2][4] - The repeated use of terms like "frequent," "multiple," and "key segments" in the regulatory announcements indicates that the issue is widespread and not isolated [4] Group 2: Impact on Online Ecosystem - The trending search lists, akin to a newspaper's front page, reflect the platforms' values and responsibilities, and their current focus on celebrity gossip harms user experience and the overall online environment [5][7] - The prevalence of low-nutritional content related to celebrities, driven by a "traffic-first" mentality, can mislead the public, especially the youth, and distort value judgments [5][7] Group 3: Social Responsibility - In the pursuit of "traffic economy," celebrity gossip has become favored by algorithms, overshadowing more meaningful content [7] - The commercial interests of online platforms should not come at the cost of social responsibility and the integrity of the online ecosystem [7][8] - There is a call for platforms to prioritize the dissemination of positive and uplifting narratives that reflect societal progress and values [8]

Core Points - The National Internet Information Office (NIIO) has recently taken action against platforms such as Toutiao and UC for failing to manage content responsibly, leading to the dissemination of harmful information and disruption of the online ecosystem [1][2] - Other platforms like Weibo, Kuaishou, and Xiaohongshu have also faced scrutiny for similar issues, with the NIIO emphasizing the need for these platforms to fulfill their responsibilities in content management [2][3] Summary by Category Regulatory Actions - The NIIO has conducted investigations into Toutiao and UC for not fulfilling their content management responsibilities, resulting in the display of harmful information on their platforms [1] - Both platforms received penalties including warnings, orders to rectify issues, and stricter measures against responsible individuals [1] - Weibo and Kuaishou were also previously reported for similar failures, leading to similar regulatory actions [2] Platform Responses - Weibo acknowledged the criticism and has formed a special task force to address the issues related to its trending topics [2] - Kuaishou announced plans to improve its trending topics management mechanism and has established a dedicated team for ecological governance [2] - Xiaohongshu has also set up a special task force to enhance its management capabilities regarding trending topics [2] Ongoing Focus - The NIIO has reiterated its commitment to addressing significant violations that disrupt the online ecosystem and will continue to enforce regulations to ensure platforms uphold their social responsibilities [3]