编辑：冯方湲 特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 部分观众的"猎奇心理"，更是为高危直播提供了土壤。有需求就有市场，不少网友热衷于观看惊险刺激 的直播内容，追求 "肾上腺素飙升" 的快感，他们的点赞、评论和打赏，无形中成为了网红冒险的 "推 手"。甚至有观众将主播的危险操作视为 "勇敢" 的象征，忽视了背后潜藏的生命风险，这种对 "刺激" 的盲目追捧，让流量狂欢的氛围愈发浓烈，也让主播在追逐流量的道路上越走越偏。 网红直播坠亡的悲剧，是一记沉重的警钟。它提醒着每一位从业者：流量固然重要，但生命才是一切的 前提；也警示着平台：不能只看重商业利益，更要扛起监管责任，建立健全事前预防、事中干预、事后 追责的全链条机制；同时也呼吁观众：理性看待直播内容，拒绝为危险行为"买单"，共同营造健康的网 络环境。毕竟，真正有价值的内容，从来不是靠 "搏命" 换来的，只有尊重生命、坚守底线，才能让直 播行业走得更长远，避免更多 "流量悲歌" 的重演。 近日，某网红在户外高危直播过程中意外坠亡的消息，引发全网震动。屏幕上曾是他为 ...

Core Viewpoint - The recent regulatory actions by the National Cyberspace Administration of China (NCA) against social media platforms aim to address the issues of sensationalism and harmful content in trending topics, potentially reshaping the information market and restoring fairness in content dissemination [1][2][3]. Group 1: Regulatory Actions - The NCA has conducted a series of enforcement actions against multiple social media platforms, including Xiaohongshu, Weibo, Kuaishou, Toutiao, and UC, due to the presence of harmful content in their trending topic lists [1][2]. - Platforms like Xiaohongshu and Kuaishou have been penalized for frequently showcasing celebrity gossip and trivial matters, which are deemed as negative content [1][2]. - In response to the penalties, platforms have committed to forming special rectification teams to improve the management of trending topics and enhance their content review processes [2][5]. Group 2: Issues with Trending Topics - The primary reasons for the penalties include the excessive entertainment focus of trending topics and the dissemination of sensitive and harmful information [3][4]. - The pursuit of traffic by social media platforms has led to a neglect of the informational value of content, with algorithms favoring sensational topics that attract user engagement [3][4]. - There is a concern that the manipulation of trending topics for commercial gain can disrupt the online ecosystem and potentially harm societal stability [4][5]. Group 3: Recommendations for Improvement - Experts suggest that social media platforms should establish clearer management standards for trending topics, including limits on the proportion of entertainment content [5]. - There is a call for platforms to provide personalized trending lists for different user demographics, allowing for a broader representation of important social issues [5]. - The shift from prioritizing traffic to valuing content quality is seen as essential for the evolution of social media platforms towards providing valuable information services [5].

这几天，几家主要网络平台接连被网信部门依法查处，吸引了众多网民的目光，也把相关平台送上了舆 论的风口浪尖。 网信部门的通报内容大体相似，主要包括：相关平台未落实信息内容管理主体责任，在热搜榜单呈现大 量炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态问题，对相关平台采取约谈、责令限 期改正、警告、从严处理责任人等处置处罚措施。 热搜榜单的重点环节成为明星个人琐事的"专场"，不仅损害用户体验，更会破坏网络生态。从明星穿搭 到明星偶遇，从明星出行到明星婚恋，大量低营养内容霸榜刷屏，背后是"流量至上"观念作祟。这些内 容长期传播，会在潜移默化中误导大众尤其是青少年，扭曲价值判断。 在追逐"流量经济"的互联网社交平台上，明星琐事是算法的"宠儿"。明星被街拍、明星八卦"爆料"、明 星非公开行程等琐事话题，比普通内容更能博取眼球、获得流量。网络平台的商业利益必须取之有道， 绝不能以放弃社会责任、污染网络生态为代价来牟取利益。 明星作为特殊人群，社会关注度高、影响力大。明星的信息不是不能传播，关键是要传播正能量，传递 积极向上的价值观。 梳理网信部门的通报，"热搜榜单""主榜高位""重点环节""频繁呈现""多条"" ...

Core Viewpoint - The article discusses the recent regulatory actions taken against Xiaohongshu (Little Red Book) by the National Cyberspace Administration of China, highlighting the platform's ongoing issues with content management and the need for significant reforms to ensure a healthier online ecosystem [2][4]. Group 1: Regulatory Actions - On September 11, the National Cyberspace Administration issued a warning to Xiaohongshu for failing to manage content responsibly, particularly in promoting celebrity gossip and trivial topics, which disrupts the online ecosystem [2]. - Xiaohongshu has faced over 20 administrative penalties in recent years, accumulating fines exceeding 500,000 yuan, with issues ranging from false advertising to content review failures [4]. Group 2: User Demographics and Content Issues - Approximately 43% of Xiaohongshu's users are aged between 15 and 24, a critical age for value formation, yet they are exposed to a high frequency of entertainment gossip, which is 7.2 times more than political content [5]. - There are indications of a gray industry behind trending topics, with reports suggesting that some trending keywords have explicit commercial pricing, complicating content ecosystem governance [5]. Group 3: Immediate and Long-term Implications - Xiaohongshu faces immediate pressure to comply with regulatory requirements, which may involve adjusting its algorithm for trending topics and enhancing content review standards, especially for entertainment-related content [6]. - The company must also address accountability for responsible personnel, indicating potential internal consequences for management or review failures [7]. - Long-term, Xiaohongshu is transitioning from a "grass-planting community" to a "lifestyle e-commerce platform," necessitating a reevaluation of its balance between commercialization and content responsibility to build a sustainable content ecosystem [7].

Core Insights - The entertainment industry is likened to a jungle where survival requires self-reliance and resilience [4][20] - The experience of working in the industry can lead to disillusionment, as the initial excitement fades quickly under the pressures of the job [6][18] - The industry is characterized by a clear hierarchy, with artists and their teams at the top, while the majority of workers are in lower-tier roles [11][12] Group 1: Industry Structure and Dynamics - The entertainment industry is a highly competitive environment, with thousands of applicants for limited positions, indicating a high demand for jobs [2][3] - The work environment is described as intense, with long hours and high expectations, often leading to burnout among workers [7][19] - There is a significant disparity in working conditions and benefits between top-tier artists and lower-tier workers, creating a class divide within the industry [11][12] Group 2: Personal Experiences and Observations - The initial excitement of working in the industry quickly diminishes as the reality of the job sets in, leading to emotional and physical exhaustion [6][9] - The pressure to produce promotional content often results in workers being criticized by both superiors and fans, highlighting the high stakes involved [8][10] - The culture of the industry promotes a focus on superficial metrics like celebrity "CP" (couple pairing) rather than genuine content quality, leading to a decline in artistic standards [14][15][16] Group 3: Reflections on the Industry - The experience in the entertainment industry can lead to a loss of passion for the craft, as the focus shifts to commercial viability over artistic integrity [18][22] - The industry is seen as a microcosm of broader societal issues, reflecting poor workplace culture and the prevalence of superficial values [21][22] - Leaving the industry can restore a sense of appreciation for creative work, as the pressures and toxic dynamics are removed [18][22]

Group 1 - The core viewpoint emphasizes the need for a correct value system and the importance of not being driven by "traffic" in order to promote a positive societal environment [1][2] - The phenomenon of "traffic supremacy" leads to the objectification of individuals, as seen in the case of Wei Dongyi, who became a symbol of a "study master" and a "internet celebrity" [1][2] - The rapid increase in attention towards Wei Dongyi, including invasive behaviors from the public, highlights the negative impact of such "fan circle" behaviors on personal privacy and academic integrity [2] Group 2 - The article discusses the legal implications of such invasive behaviors, referencing the Civil Code's protection of personal reputation and image rights, as well as the deterrent effect of public security laws against online violence [2] - It calls for improved inter-departmental communication and collaboration among various sectors, including internet governance, public security, sports, and education, to address these issues effectively [2] - The recognition of Wei Dongyi's contributions to research, including a nomination for the National Natural Science Award, underscores the importance of providing a supportive environment for talent to thrive [2]

Core Viewpoint - The recent controversy over the wind resistance coefficient of the Avita 12 highlights the intense competition and scrutiny within the automotive industry, particularly among electric vehicle manufacturers, where such technical parameters have become critical for consumer perception and product differentiation [1][2]. Group 1: Wind Resistance Coefficient Importance - The wind resistance coefficient is a key parameter that measures the air resistance a vehicle faces while driving, directly impacting fuel economy, range, stability at high speeds, and noise levels [1]. - The significance of low wind resistance has been amplified in the electric vehicle sector, where it not only affects consumer perception but also enhances the vehicle's range [1]. - The marketing strategy of Tesla, particularly with the Model S, has set a precedent in the industry, linking low wind resistance with technological advancement and reshaping consumer expectations [1]. Group 2: Industry Competition and Marketing Dynamics - The automotive market has seen a shift from price competition to a focus on technical specifications, with companies striving to present their data as superior to competitors [2]. - The rise of self-media and digital platforms has led to a competitive environment where sensationalism is often used to attract attention, sometimes at the expense of accuracy [2]. Group 3: Testing Standards and Industry Challenges - Rigorous testing standards and methodologies are essential for accurate wind resistance measurements, with the China Automotive Engineering Research Institute's wind tunnel facility costing approximately 550 million yuan [3]. - The lack of unified national standards for aerodynamic testing in China has allowed for unregulated and potentially misleading private testing, leading to public disputes and calls for regulatory oversight [3]. - Recent controversies surrounding various vehicle tests reflect the need for improved regulation and standardization in the automotive testing industry to protect consumer rights and support industry development [3]. Group 4: Broader Implications of Wind Resistance - While the wind resistance coefficient is often viewed as a symbol of technological prowess, its impact is most pronounced in high-speed scenarios, with less significance in everyday urban driving conditions [4]. - Companies should focus on balanced development across various performance metrics rather than prioritizing wind resistance as the sole indicator of quality [4]. - The best technologies should enhance user experience rather than merely serve as marketing metrics, emphasizing the importance of practical application over theoretical superiority [4].

Group 1 - The article discusses the ongoing crackdown by the internet regulatory department on the "fan circle" chaos in the entertainment sector, highlighting the closure and long-term banning of several accounts involved in vulgar and sensationalist content [1][2]. - The regulatory body emphasizes the need for online platforms to adhere to the "Regulations on the Ecological Governance of Online Information Content" and other related notifications, focusing on curbing the trend of entertainment sensationalism and lowbrow hype [2][3]. - The article encourages public participation in monitoring and reporting to foster a positive online environment, aiming to eliminate the "traffic-first" mentality and "fan circle" disorder [2][3]. Group 2 - The crackdown includes actions against accounts that engage in unauthorized photography, spreading unverified "exposés," and using misleading headlines to attract traffic, which severely disrupts the online ecosystem [3].

Group 1 - The article highlights the case of Sima Nan, a popular internet celebrity, who was penalized for tax evasion, with a total fine and penalties amounting to 926.94 thousand yuan, which has been fully collected by the tax authorities [1] - Sima Nan's tax evasion involved concealing income and false declarations, resulting in unpaid taxes totaling 462.43 thousand yuan from 2019 to 2023, reflecting a broader trend of tax evasion among internet celebrities [1][2] - The article discusses the complex income structure of internet celebrities, which includes tips, commission from sales, and advertising fees, making it difficult for tax authorities to track funds due to the lack of transparency in platform settlement systems [1][2] Group 2 - The article critiques the current business model in the internet celebrity industry, where "traffic equals revenue" has become a common understanding, leading to a moral decline and even illegal activities among creators [2] - It emphasizes the blurred lines between reality and falsehood in the content produced, resulting in a data-driven game that prioritizes metrics over ethical considerations [2] - The article warns that the relationship between platforms and creators has become a distorted symbiosis, leading to a vicious cycle where rational voices are marginalized and extreme opinions gain viral traction [2] Group 3 - Tax industry insiders indicate that penalties for tax evasion can range from 0.5 to 5 times the owed amount, with Sima Nan's case serving as a significant warning for the industry [3] - The article outlines three scenarios for tax penalties: reduced penalties for voluntary tax payments, heavy penalties for hidden income without voluntary payment, and standard penalties for misclassified income [3] - It concludes that the Sima Nan incident should serve as a starting point for promoting lawful business practices and compliance among internet celebrities and public figures [3]