流量至上
Search documents
请“网红”站台,应该长点心
Xin Lang Cai Jing· 2026-01-04 21:06
(来源:中国妇女报) 转自:中国妇女报 □ 中国妇女报全媒体评论员 韩亚聪 文旅发展的核心是"人"——是游客的体验,是居民的自豪感。靠劣迹"网红"博眼球,或许能带来几天的 门票收入,但这种建立在"审丑"和争议上的热度,注定昙花一现。 很多活动主办方的逻辑是:大牌明星请不起,"网红"和劣迹艺人便宜,还能带流量,票价卖得高,一举 两得。这种"捡漏"心态和"流量至上"的短视思维极其危险。东来东往曾因容留吸毒致人死亡,谢孟伟因 卖假酒、穿警服直播被罚,这些劣迹不仅关乎个人品德,更触碰了法律和公序良俗的底线。一时的眼球 效应,换不来长久的口碑,反而可能透支地方政府的公信力和当地文旅的品牌形象。 其次,要长一点"敬畏之心",审批不能只走程序,不问人心。 面对质疑,钟祥文旅的回应是"活动合规但考虑公众感情"。这一说法,连同舆论批评"审批像筛子,漏 的全是劣迹艺人、网红",共同暴露出当前基层文化审批的一个普遍漏洞:重形式合规,轻内容审核。 法律底线只是最低标准,公众的情感认同和价值观导向才是文化活动的生命线。一些"网红"虚假人设、 风评不佳饱受诟病,这些"软伤"虽然不一定是法律红线,但作为公共演出,主办方和审批部门难道不该 ...
锐评|外滩撒泼、鼓动网暴,别以为网红就能横着走!
Xin Lang Cai Jing· 2025-12-21 15:34
又一个耍横的网红,栽了! 在外滩直播时影响游客通行,拒不配合管理,挑衅保安"来打我呀",喊话粉丝"给我人肉一下他(保 安)"…… 近日,网红博主"帧十八"求锤得锤,被警方行政拘留,其短视频账号已被封禁。 公共秩序不容扰乱,公共规则不容触碰。外滩本就人流密集,以直播为名扰乱正常秩序已是不该,还要 煽动粉丝人肉正常履责的保安,这显然是在寻衅滋事。账号有4万多粉丝,就盛气凌人、颐指气使到这 般地步,对这样的网红,我们只想说"拘得好""封得该"! 说起来,网红耍横,我们也不是头回见了。有的不满航班延误,亮出粉丝数量,要求"特殊照顾";有的 明目张胆吃霸王餐,还威胁"粉丝的口水都能淹死你";更甚的明明自己违反交规,还敢发视频维权索 赔。桩桩件件,看得一众网友一脸问号:"网络主播不过就是个普通职业,在那摆什么谱"…… 嚣张跋扈、咄咄逼人,乃至招摇撞骗,这些人之所以如此嚣张,要么是有点粉丝和流量就不自觉飘 了,"拥粉自重",妄想以监督之名谋法外特权;要么是本就打着剑走偏锋博流量的算盘,把蛮横、霸道 当"卖点",把"无理取闹"当成出名捷径。 网络上曾流传过这样一条公式:用户=流量=金钱。这种逻辑之下,各方构建起了一套"流量至 ...
网红上海外滩耍横哪来的底气
Xin Lang Cai Jing· 2025-12-20 09:51
【#网红上海外滩耍横哪来的底气#】#帧十八外滩煽动人肉求锤得锤# 又一个耍横的网红,栽了!在外 滩直播时影响游客通行,拒不配合管理,挑衅保安"来打我呀",喊话粉丝"给我人肉一下他(保 安)"…… 近日,网红博主"帧十八"求锤得锤,被警方行政拘留,其短视频账号已被封禁。公共秩序不 容扰乱,公共规则不容触碰。外滩本就人流密集,以直播为名扰乱正常秩序已是不该,还要煽动粉丝人 肉正常履责的保安,这显然是在寻衅滋事。账号有4万多粉丝,就盛气凌人、颐指气使到这般地步,对 这样的网红,我们只想说"拘得好""封得该"!说起来,网红耍横,我们也不是头回见了。有的不满航班 延误,亮出粉丝数量,要求"特殊照顾";有的明目张胆吃霸王餐,还威胁"粉丝的口水都能淹死你";更 甚的明明自己违反交规,还敢发视频维权索赔。桩桩件件,看得一众网友一脸问号:"网络主播不过就 是个普通职业,在那摆什么谱"……嚣张跋扈、咄咄逼人,乃至招摇撞骗,这些人之所以如此嚣张,要 么是有点粉丝和流量就不自觉飘了,"拥粉自重",妄想以监督之名谋法外特权;要么是本就打着剑走偏 锋博流量的算盘,把蛮横、霸道当"卖点",把"无理取闹"当成出名捷径。网络上曾流传过这样一条 ...
“免费捡白菜”事件:一出全链条失守的流量荒诞剧
Xin Jing Bao· 2025-11-18 04:16
Core Viewpoint - The "free cabbage picking" incident in Chifeng has highlighted the dangers of misinformation and the rapid spread of rumors in the internet age, showcasing a failure across multiple parties involved in the information dissemination process [1][4]. Group 1: Incident Overview - The incident began when a user posted misleading information about free cabbage picking, which was then shared by others, leading to a large number of people descending on the fields to pick cabbages [2][3]. - A local journalist reported on the incident without verifying the facts, further amplifying the misinformation and contributing to the chaos [2][4]. Group 2: Responsibility and Consequences - The event demonstrated a chain reaction of misinformation, where each participant, from social media users to journalists, contributed to the escalation of the situation [4][5]. - The farmer involved reported significant losses, claiming that 400 acres were cleared in two days, amounting to a loss of 1 million yuan, which further fueled the narrative of the incident [3][4]. Group 3: Lessons Learned - The incident serves as a warning about the importance of verifying information before sharing, emphasizing that individuals should prioritize fact-checking over the impulse to share sensational content [5][6]. - Media outlets are urged to maintain professional standards and verify information before publication to avoid becoming conduits for misinformation [6].
山姆改版遭差评轰炸!会员怒喷:开除 X 里高管,让 X 里系滚蛋。山姆连夜行动…
程序员的那些事· 2025-11-04 09:09
Core Viewpoint - The dissatisfaction among Sam's Club members is primarily due to the recent app redesign and the appointment of a former executive from X company, leading to concerns about the brand's direction and customer experience [2][4]. Group 1: App Redesign Issues - The redesign of the Sam's Club app has led to numerous complaints from members, particularly regarding overly beautified product images that lack authenticity [2]. - Members expressed frustration over the new interface, which has become more complicated, making it harder to access product details and hiding important information like ingredient lists [4]. - There is a growing concern that the app's changes reflect a shift towards a more commercialized approach, reminiscent of X company's e-commerce strategy, which could undermine the original member-focused model [4]. Group 2: Executive Changes - The appointment of a former executive from X company as the president of Sam's Club has sparked fears among members about potential changes in company culture and operational focus [2]. - The backlash against the new leadership is evident in the negative reviews and calls for the removal of the new executive [2][3]. Group 3: Company Response - In response to the backlash, Sam's Club issued a statement indicating that the app changes were in testing phases and that they would continue to optimize based on member feedback [6]. - As of November 4, some product images have been reverted to their original versions in response to member complaints [8].
网红直播坠亡:流量狂欢下的生命悲歌
Xin Lang Cai Jing· 2025-09-29 11:23
Core Viewpoint - The tragic death of a popular streamer during a high-risk live broadcast highlights the extreme lengths some influencers go to for attention and the dangers of prioritizing views over safety [1][2][3] Group 1: Industry Dynamics - The logic of "traffic equals money" drives many influencers into a state of anxiety where they feel they must take risks to survive in a competitive live-streaming environment [1] - As competition intensifies, conventional content fails to attract viewers, leading influencers to engage in increasingly dangerous activities to capture attention [1][2] - The rise of high-risk live streaming is fueled by audience demand for thrilling content, which inadvertently encourages influencers to take greater risks [2] Group 2: Platform Responsibility - The "lag" and "leniency" in platform regulation create an environment where high-risk live streaming can thrive, as content moderation often cannot keep up with the volume of live broadcasts [2] - Many dangerous behaviors go unnoticed during live streams, and platforms may promote risky content due to its popularity, only to take action after tragedies occur [2][3] - There is a need for platforms to adopt a comprehensive regulatory framework that includes prevention, intervention, and accountability measures [3] Group 3: Audience Impact - The audience's curiosity and desire for adrenaline-inducing content contribute to the prevalence of high-risk live streaming, as their engagement serves as a motivator for influencers [2] - Viewers often misinterpret dangerous actions as bravery, overlooking the inherent risks involved, which perpetuates a culture of reckless behavior among influencers [2][3] Group 4: Call to Action - The incident serves as a warning to all stakeholders in the industry: while traffic is important, the preservation of life must be the priority [3] - There is a collective responsibility for platforms, influencers, and audiences to foster a healthier online environment by rejecting dangerous behaviors and valuing safety over sensationalism [3]
热搜榜不该等同于“流量榜”
Xin Lang Cai Jing· 2025-09-25 03:18
Core Viewpoint - The recent regulatory actions by the National Cyberspace Administration of China (NCA) against social media platforms aim to address the issues of sensationalism and harmful content in trending topics, potentially reshaping the information market and restoring fairness in content dissemination [1][2][3]. Group 1: Regulatory Actions - The NCA has conducted a series of enforcement actions against multiple social media platforms, including Xiaohongshu, Weibo, Kuaishou, Toutiao, and UC, due to the presence of harmful content in their trending topic lists [1][2]. - Platforms like Xiaohongshu and Kuaishou have been penalized for frequently showcasing celebrity gossip and trivial matters, which are deemed as negative content [1][2]. - In response to the penalties, platforms have committed to forming special rectification teams to improve the management of trending topics and enhance their content review processes [2][5]. Group 2: Issues with Trending Topics - The primary reasons for the penalties include the excessive entertainment focus of trending topics and the dissemination of sensitive and harmful information [3][4]. - The pursuit of traffic by social media platforms has led to a neglect of the informational value of content, with algorithms favoring sensational topics that attract user engagement [3][4]. - There is a concern that the manipulation of trending topics for commercial gain can disrupt the online ecosystem and potentially harm societal stability [4][5]. Group 3: Recommendations for Improvement - Experts suggest that social media platforms should establish clearer management standards for trending topics, including limits on the proportion of entertainment content [5]. - There is a call for platforms to provide personalized trending lists for different user demographics, allowing for a broader representation of important social issues [5]. - The shift from prioritizing traffic to valuing content quality is seen as essential for the evolution of social media platforms towards providing valuable information services [5].
热搜榜单,不能成为炒作明星琐事的“专场”
Xin Lang Cai Jing· 2025-09-24 04:12
Core Viewpoint - Recent actions taken by the internet regulatory authorities against major online platforms highlight the issue of excessive promotion of celebrity gossip and trivial content on trending search lists, which disrupts the online ecosystem [2][4][10] Group 1: Regulatory Actions - Internet regulatory authorities have issued warnings and penalties to platforms for failing to manage content responsibly, particularly regarding the promotion of celebrity-related trivial information [2][4] - The repeated use of terms like "frequent," "multiple," and "key segments" in the regulatory announcements indicates that the issue is widespread and not isolated [4] Group 2: Impact on Online Ecosystem - The trending search lists, akin to a newspaper's front page, reflect the platforms' values and responsibilities, and their current focus on celebrity gossip harms user experience and the overall online environment [5][7] - The prevalence of low-nutritional content related to celebrities, driven by a "traffic-first" mentality, can mislead the public, especially the youth, and distort value judgments [5][7] Group 3: Social Responsibility - In the pursuit of "traffic economy," celebrity gossip has become favored by algorithms, overshadowing more meaningful content [7] - The commercial interests of online platforms should not come at the cost of social responsibility and the integrity of the online ecosystem [7][8] - There is a call for platforms to prioritize the dissemination of positive and uplifting narratives that reflect societal progress and values [8]
小红书为何屡教不改?
阿尔法工场研究院· 2025-09-12 00:06
Core Viewpoint - The article discusses the recent regulatory actions taken against Xiaohongshu (Little Red Book) by the National Cyberspace Administration of China, highlighting the platform's ongoing issues with content management and the need for significant reforms to ensure a healthier online ecosystem [2][4]. Group 1: Regulatory Actions - On September 11, the National Cyberspace Administration issued a warning to Xiaohongshu for failing to manage content responsibly, particularly in promoting celebrity gossip and trivial topics, which disrupts the online ecosystem [2]. - Xiaohongshu has faced over 20 administrative penalties in recent years, accumulating fines exceeding 500,000 yuan, with issues ranging from false advertising to content review failures [4]. Group 2: User Demographics and Content Issues - Approximately 43% of Xiaohongshu's users are aged between 15 and 24, a critical age for value formation, yet they are exposed to a high frequency of entertainment gossip, which is 7.2 times more than political content [5]. - There are indications of a gray industry behind trending topics, with reports suggesting that some trending keywords have explicit commercial pricing, complicating content ecosystem governance [5]. Group 3: Immediate and Long-term Implications - Xiaohongshu faces immediate pressure to comply with regulatory requirements, which may involve adjusting its algorithm for trending topics and enhancing content review standards, especially for entertainment-related content [6]. - The company must also address accountability for responsible personnel, indicating potential internal consequences for management or review failures [7]. - Long-term, Xiaohongshu is transitioning from a "grass-planting community" to a "lifestyle e-commerce platform," necessitating a reevaluation of its balance between commercialization and content responsibility to build a sustainable content ecosystem [7].
在S+古偶剧组干了180天后,一个追星女火速逃离内娱
Hu Xiu· 2025-07-15 02:48
Core Insights - The entertainment industry is likened to a jungle where survival requires self-reliance and resilience [4][20] - The experience of working in the industry can lead to disillusionment, as the initial excitement fades quickly under the pressures of the job [6][18] - The industry is characterized by a clear hierarchy, with artists and their teams at the top, while the majority of workers are in lower-tier roles [11][12] Group 1: Industry Structure and Dynamics - The entertainment industry is a highly competitive environment, with thousands of applicants for limited positions, indicating a high demand for jobs [2][3] - The work environment is described as intense, with long hours and high expectations, often leading to burnout among workers [7][19] - There is a significant disparity in working conditions and benefits between top-tier artists and lower-tier workers, creating a class divide within the industry [11][12] Group 2: Personal Experiences and Observations - The initial excitement of working in the industry quickly diminishes as the reality of the job sets in, leading to emotional and physical exhaustion [6][9] - The pressure to produce promotional content often results in workers being criticized by both superiors and fans, highlighting the high stakes involved [8][10] - The culture of the industry promotes a focus on superficial metrics like celebrity "CP" (couple pairing) rather than genuine content quality, leading to a decline in artistic standards [14][15][16] Group 3: Reflections on the Industry - The experience in the entertainment industry can lead to a loss of passion for the craft, as the focus shifts to commercial viability over artistic integrity [18][22] - The industry is seen as a microcosm of broader societal issues, reflecting poor workplace culture and the prevalence of superficial values [21][22] - Leaving the industry can restore a sense of appreciation for creative work, as the pressures and toxic dynamics are removed [18][22]