Core Viewpoint - The central government is launching a two-month campaign to address malicious provocation of negative emotions online, focusing on issues such as inciting extreme group opposition, promoting panic and anxiety, and exacerbating online violence and pessimism [3]. Group 1: Government Action - The Central Cyberspace Administration of China is implementing a nationwide initiative to rectify negative emotional provocations on the internet [3]. - The campaign aims to mitigate the adverse effects of negative emotions on social and economic development, emphasizing the need to restore order in the online space [3]. Group 2: Platform Responsibility - Online platforms are urged to actively fulfill their responsibilities in maintaining a healthy internet ecosystem, as failures in this area have led to the proliferation of harmful content [4]. - The article highlights the importance of enhancing the professional quality of platform personnel to keep pace with internet development [4]. Group 3: Positive Content Promotion - There is a call for online content teams to focus on promoting positive energy, which is essential for building a civilized online environment [4]. - The use of technology, including artificial intelligence, is encouraged to enhance the dissemination of positive content, thereby broadening its reach and impact [4]. Group 4: Social Responsibility - The article emphasizes the need for content disseminators to recognize their mission and responsibility in promoting positive energy, which contributes to sustainable social development [5]. - It advocates for a collective effort among internet content professionals to prioritize the spread of positive narratives over sensationalism for traffic [5].

Core Viewpoint - Major online platforms, including Weibo and Kuaishou, have been penalized for failing to manage content responsibly, leading to the proliferation of trivial celebrity news that undermines the online ecosystem [1][2] Group 1: Content Management Issues - Platforms have been criticized for allowing the trending topics to focus excessively on celebrities rather than significant social issues, which diminishes the public interest [1] - The trending topics often reflect a path dependency where initial celebrity promotions evolve into trivial personal matters, resulting in a saturation of similar content [1] Group 2: Impact on Ecosystem - The focus on celebrity content has fostered a gray industry, where fake news and harmful information proliferate, overshadowing quality content and important information [2] - The pursuit of traffic has led to a misalignment of values among MCN institutions and self-media, contributing to chaos in both online and offline environments [2] Group 3: Call for Change - There is a need for platforms to prioritize public interest topics and authentic content to create a healthier online space, which requires a shift in value orientation and responsibility from the platforms [2] - Society should collectively strive to support quality content and avoid engaging with artificially generated trends, fostering a more meaningful online interaction [2]

Core Viewpoint - Recent actions taken by the internet regulatory authorities against major online platforms highlight the issue of excessive promotion of celebrity gossip and trivial content on trending search lists, which disrupts the online ecosystem [2][4][10] Group 1: Regulatory Actions - Internet regulatory authorities have issued warnings and penalties to platforms for failing to manage content responsibly, particularly regarding the promotion of celebrity-related trivial information [2][4] - The repeated use of terms like "frequent," "multiple," and "key segments" in the regulatory announcements indicates that the issue is widespread and not isolated [4] Group 2: Impact on Online Ecosystem - The trending search lists, akin to a newspaper's front page, reflect the platforms' values and responsibilities, and their current focus on celebrity gossip harms user experience and the overall online environment [5][7] - The prevalence of low-nutritional content related to celebrities, driven by a "traffic-first" mentality, can mislead the public, especially the youth, and distort value judgments [5][7] Group 3: Social Responsibility - In the pursuit of "traffic economy," celebrity gossip has become favored by algorithms, overshadowing more meaningful content [7] - The commercial interests of online platforms should not come at the cost of social responsibility and the integrity of the online ecosystem [7][8] - There is a call for platforms to prioritize the dissemination of positive and uplifting narratives that reflect societal progress and values [8]

Core Viewpoint - The article highlights the detrimental impact of the current trending topics on social media, particularly focusing on the entertainment industry, which has overshadowed significant societal issues and public interests [1][3]. Group 1: Issues with Trending Topics - Social media platforms like Kuaishou and Weibo have been criticized for prioritizing trivial celebrity news over important societal matters, leading to a skewed representation of public discourse [1][3]. - The focus on entertainment content is driven by the pursuit of traffic and commercial interests, as celebrity news attracts large audiences and generates significant engagement [3][4]. - This trend has resulted in the marginalization of critical issues such as policy discussions, technological advancements, and public welfare concerns, which are essential for a balanced information ecosystem [3][4]. Group 2: Consequences of Entertainment-Centric Content - The proliferation of low-quality information can diminish users' critical thinking abilities, leading to a culture of superficial engagement and a lack of awareness regarding real-world issues [4][6]. - Culturally, the excessive focus on celebrity gossip contributes to a decline in the quality of public discourse, hindering the dissemination of valuable cultural and serious content [4]. - The chaotic environment created by the dominance of entertainment news disrupts the normal order of public opinion and can incite negative behaviors, such as online conflicts among fan groups [4][6]. Group 3: Regulatory and Platform Responsibilities - Recent penalties imposed on platforms are seen as a strong warning against the ongoing issues related to trending topics, emphasizing the need for platforms to reassess their content management responsibilities [4][6]. - There is a call for stricter regulations to ensure that platforms are held accountable for the content they promote, with an emphasis on prioritizing social issues, technological innovation, and cultural development [4][6]. - The article advocates for a shift in focus for trending topics, suggesting that they should serve as a catalyst for social progress rather than a mere entertainment showcase [6].

Group 1 - The core issue revolves around the controversy involving internet celebrity "Gazi Ge" selling phones in a live stream, which has brought "anti-fraud" influencer Lao Chen back into the spotlight [1] - Lao Chen initially questioned the authenticity of the phones sold in the live stream but quickly issued an apology after the official response from Coolpad, indicating a lack of thorough verification before making accusations [1] - This incident highlights a troubling trend where influencers use the guise of anti-fraud efforts to gain attention, ultimately undermining public trust and reflecting a distorted online ecosystem focused on sensationalism [1] Group 2 - The partnership model between influencers and brands is called into question, as Coolpad confirmed the products were genuine but did not clarify why they were sold in the live stream before being available through official channels [1] - The "live stream first, then shelf" sales strategy, while not illegal, raises concerns about product transparency for consumers [1] - The incident serves as a warning that public figures, especially those with prior credibility, should prioritize factual integrity and responsibility to maintain consumer trust [1]