既然如此，这些平台为何围着明星转？说到底，还是在于明星常常自带流量，互联网时代，公众的关注 度就是资源，就能够变现。当每一次关于明星的话题都能够带来大量的关注，无论是内容方还是平台 方，就都会形成路径依赖。开始是明星的电影宣传，继而是私人情感，最终就变成了生活琐事。一次奏 效，大量复制，就会让类似的内容充斥热搜。 更值得注意的是，这样的内容，还会助推灰色产业链生成，进而破坏整个生态。"没有热搜，就制造一 个"，从明星粉丝的"养号控评""网络水军"到所谓"爆款"实则造谣的网文……当营造流量成了一门"生 意"，大量虚假、失实甚至错误、有害的劣质信息充斥平台之上，就会导致劣币驱逐良币，真正优质的 内容、对大众重要的信息就会被遮蔽、被淹没。 热搜榜单究竟为谁而"热"？ □马玉宝 近日，包括微博、快手在内的多家主要网络平台接连被依法处罚。梳理通报，其内容基本类似，主要包 括：相关平台未落实信息内容管理主体责任，在热搜榜单呈现大量炒作明星个人动态和琐事类词条等不 良信息内容，破坏网络生态。 热搜榜单，本身是一种议程设置。网络平台是公共平台，热搜的内容，本应该聚焦民生关切、社会大 事，寻找公共利益的"最大公约数"。然而，长 ...

这几天，几家主要网络平台接连被网信部门依法查处，吸引了众多网民的目光，也把相关平台送上了舆 论的风口浪尖。 网信部门的通报内容大体相似，主要包括：相关平台未落实信息内容管理主体责任，在热搜榜单呈现大 量炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态问题，对相关平台采取约谈、责令限 期改正、警告、从严处理责任人等处置处罚措施。 热搜榜单的重点环节成为明星个人琐事的"专场"，不仅损害用户体验，更会破坏网络生态。从明星穿搭 到明星偶遇，从明星出行到明星婚恋，大量低营养内容霸榜刷屏，背后是"流量至上"观念作祟。这些内 容长期传播，会在潜移默化中误导大众尤其是青少年，扭曲价值判断。 在追逐"流量经济"的互联网社交平台上，明星琐事是算法的"宠儿"。明星被街拍、明星八卦"爆料"、明 星非公开行程等琐事话题，比普通内容更能博取眼球、获得流量。网络平台的商业利益必须取之有道， 绝不能以放弃社会责任、污染网络生态为代价来牟取利益。 明星作为特殊人群，社会关注度高、影响力大。明星的信息不是不能传播，关键是要传播正能量，传递 积极向上的价值观。 梳理网信部门的通报，"热搜榜单""主榜高位""重点环节""频繁呈现""多条"" ...

Core Viewpoint - The article highlights the detrimental impact of the current trending topics on social media, particularly focusing on the entertainment industry, which has overshadowed significant societal issues and public interests [1][3]. Group 1: Issues with Trending Topics - Social media platforms like Kuaishou and Weibo have been criticized for prioritizing trivial celebrity news over important societal matters, leading to a skewed representation of public discourse [1][3]. - The focus on entertainment content is driven by the pursuit of traffic and commercial interests, as celebrity news attracts large audiences and generates significant engagement [3][4]. - This trend has resulted in the marginalization of critical issues such as policy discussions, technological advancements, and public welfare concerns, which are essential for a balanced information ecosystem [3][4]. Group 2: Consequences of Entertainment-Centric Content - The proliferation of low-quality information can diminish users' critical thinking abilities, leading to a culture of superficial engagement and a lack of awareness regarding real-world issues [4][6]. - Culturally, the excessive focus on celebrity gossip contributes to a decline in the quality of public discourse, hindering the dissemination of valuable cultural and serious content [4]. - The chaotic environment created by the dominance of entertainment news disrupts the normal order of public opinion and can incite negative behaviors, such as online conflicts among fan groups [4][6]. Group 3: Regulatory and Platform Responsibilities - Recent penalties imposed on platforms are seen as a strong warning against the ongoing issues related to trending topics, emphasizing the need for platforms to reassess their content management responsibilities [4][6]. - There is a call for stricter regulations to ensure that platforms are held accountable for the content they promote, with an emphasis on prioritizing social issues, technological innovation, and cultural development [4][6]. - The article advocates for a shift in focus for trending topics, suggesting that they should serve as a catalyst for social progress rather than a mere entertainment showcase [6].

Group 1 - The core issue revolves around the controversy involving internet celebrity "Gazi Ge" selling phones in a live stream, which has brought "anti-fraud" influencer Lao Chen back into the spotlight [1] - Lao Chen initially questioned the authenticity of the phones sold in the live stream but quickly issued an apology after the official response from Coolpad, indicating a lack of thorough verification before making accusations [1] - This incident highlights a troubling trend where influencers use the guise of anti-fraud efforts to gain attention, ultimately undermining public trust and reflecting a distorted online ecosystem focused on sensationalism [1] Group 2 - The partnership model between influencers and brands is called into question, as Coolpad confirmed the products were genuine but did not clarify why they were sold in the live stream before being available through official channels [1] - The "live stream first, then shelf" sales strategy, while not illegal, raises concerns about product transparency for consumers [1] - The incident serves as a warning that public figures, especially those with prior credibility, should prioritize factual integrity and responsibility to maintain consumer trust [1]