Core Viewpoint - The Qinghai Province is hosting a series of cultural and tourism activities to celebrate the Spring Festival, integrating traditional heritage with modern technology and consumer experiences, aiming to enhance cultural engagement and stimulate tourism consumption potential [2][3]. Group 1: Event Overview - The main event features seven segments including performances of intangible cultural heritage (ICH), a fashion show of "Qing Embroidery," a non-heritage market, a digital experience exhibition, hands-on workshops, and displays of traditional lanterns [3]. - The event showcases 20 traditional Qinghai dishes, 25 traditional crafts, and over a thousand ICH products from 21 workshops and cultural enterprises [3]. - A total of 113 sub-events are organized by local cultural and tourism departments, utilizing social media platforms for broader outreach [3]. Group 2: Cultural Integration - The activities aim to merge traditional customs with modern cultural experiences, providing a rich interactive environment for visitors to appreciate the charm of intangible cultural heritage [4]. - The Qinghai Provincial Library and Cultural Center are also hosting exhibitions and activities that emphasize the importance of traditional culture during the New Year celebrations [5][6]. Group 3: Tourism and Consumer Engagement - The integration of various sectors such as culture, sports, and tourism is creating diverse consumer experiences, with activities like snow sports and cultural performances enhancing the festive atmosphere [6]. - The "cultural + sports + business + tourism" model is being employed to create a comprehensive celebration for citizens and tourists alike, featuring events like music concerts and drone shows [6].

Group 1 - Qinghai has become the province with the most national-level cultural ecological protection zones, totaling three, during the "14th Five-Year Plan" period [1] - The province has implemented a comprehensive protection system for intangible cultural heritage, including the enactment of the "Qinghai Province Intangible Cultural Heritage Regulations" and the establishment of a four-level directory system with 3,761 representative projects and 5,793 inheritors [3][5] - Qinghai has allocated over 31 million yuan to support the innovation and improvement of traditional crafts, resulting in the cultivation of six national-level and 100 provincial-level craft masters [5] Group 2 - The province has integrated intangible cultural heritage with modern life, promoting new business models such as intangible cultural heritage experience tourism and educational tourism, with over 6000 activities conducted and participation exceeding 1.5 million people [5][7] - Qinghai has organized 115 exhibitions and created exhibition brands, showcasing nearly 3,000 cultural relics domestically and internationally, enhancing the visibility of Qinghai's culture [7]

Group 1 - Qinghai has established a comprehensive policy system for the protection, inheritance, and development of intangible cultural heritage (ICH) during the 14th Five-Year Plan period, including the implementation of the "Qinghai Province Intangible Cultural Heritage Regulations" and over 10 related policies [1] - The province has created a four-level directory system centered on 3,761 representative ICH projects and 5,793 representative inheritors, achieving comprehensive archiving and graded protection of ICH resources [1] - Qinghai has secured 227 million yuan in national funding for ICH protection, enhancing regional overall protection efforts [1] Group 2 - Qinghai is the province with the most national cultural ecological protection zones, boasting three such zones [2] - The provincial cultural and tourism department has allocated over 31 million yuan to support the design innovation and craft improvement of ICH projects, fostering six national and 100 provincial-level master artisans [2] - The province has established 127 national and provincial-level ICH workshops, creating job opportunities for approximately 50,000 people through initiatives like the "Qing Embroidery" competition [2] Group 3 - The integration of ICH and tourism has led to the development of new business models such as ICH experience tours and study tours, with successful cases like the Rainbow Tribe Tuzu Garden [3] - Over 6,000 activities have been conducted to promote ICH in communities, schools, and scenic areas, engaging more than 1.5 million participants [3] - Qinghai has developed over 1,000 cultural and creative products related to ICH, achieving record results in the 2025 China Characteristic Tourism Commodity Competition with 6 gold, 10 silver, and 5 bronze awards [3]