Group 1 - The 2025 National Consumption Conference was held in Beijing with the theme "New Pattern, New Supply, New Engine," featuring a lively experience area for time-honored brands [1][2] - Over a dozen time-honored brands showcased their classic products and engaged attendees through interactive and immersive experiences, blending traditional craftsmanship with modern consumer demands [1] - A special session on "Public Opinion Ecology and Brand Building of Time-Honored Brands" allowed leaders from these companies to share insights on digital transformation, cross-industry collaboration, and marketing to younger audiences [1] Group 2 - Digital transformation is essential for time-honored brands to rejuvenate and remain competitive in the market, as highlighted by the executive from Jinan Chao Yixing Catering Co., who emphasized the integration of technology in enhancing customer experience [3] - Chao Yixing has successfully combined traditional cooking techniques with modern technology, utilizing automation for time-consuming processes while maintaining the essence of their classic flavors [3] - The company employs IoT technology for real-time monitoring of production data and uses AI predictive models to optimize inventory management, reducing food waste and improving operational efficiency [3] Group 3 - Time-honored brands are also focusing on deeply exploring and innovatively expressing traditional culture, integrating intangible cultural heritage into modern life to preserve their cultural core while giving it contemporary significance [4] - Beijing Daoxiangcun Food Co. has adopted a "Zero Store" project to create immersive shopping experiences, attracting younger consumers by showcasing craftsmanship and launching visually appealing products [7] - The company has expanded its Zero Store concept to three locations, achieving an average daily foot traffic of over 1,000 customers per store, and has upgraded its WeChat mini-program for nationwide delivery, achieving a single-day sales record of 670,000 yuan during the Mid-Autumn Festival [7] Group 4 - Beijing Piyifang Roast Duck Group has successfully attracted young consumers by combining intangible cultural heritage with educational experiences and innovative dining methods [8] - The group has launched new culinary experiences, such as thick-cut roast duck paired with molecular capsules, to meet the demand for novelty and ritual among younger consumers [8] - Piyifang has also engaged in cross-marketing by sponsoring events like the Beijing Marathon, achieving a coupon redemption rate of over 50%, effectively converting traffic into sales [8]

Group 1 - The core viewpoint of the article highlights the revival of the inbound tourism market, with traditional restaurants like Bianyifang becoming significant cultural experiences for foreign tourists [2] - Bianyifang's Xianyu Kou store has seen a 25% year-on-year increase in inbound tour group visits, primarily from Europe and Southeast Asia [2] - Foreign tourists are increasingly interested in understanding the history and cultural significance behind Peking Duck, rather than just tasting it [2] Group 2 - Bianyifang utilizes immersive dining experiences, including videos about its history and duck preparation, to enhance tourists' understanding of Chinese culinary culture [2] - The restaurant provides bilingual menus and English-speaking staff, along with universally recognized allergen indicators [2] - There is a noted absence of inbound study tour groups focused on Peking Duck techniques, despite the presence of domestic study groups [3]