编者按： 江西上饶，地处赣浙闽皖四省交汇之处，凭借其独特的区位优势，历来是区域商贸流通的重要节点。近年来，当地照明灯饰市场依托这一枢纽地位，正展 现出蓬勃的发展活力。市场呈现出多层次、广覆盖的鲜明特征，在多元消费需求的驱动下，经销商们积极调整经营策略，共同塑造着一个充满动态与机遇 的区域照明市场新格局。 本期走访调研，古镇灯饰传媒华南区总监龙启斌深入江西上饶，了解当地经销商如何围绕两大需求趋势"大施拳脚"。 多层次、广覆盖 两大主流趋势支撑市场 笔者在走访调研中发现，上饶市的照明灯饰经销商呈现出明显的商圈集聚特征，其核心阵地主要集中在江南商贸城。该区域内，专业从事照明灯饰与智能 家居的商户约有50家，构成了当地市场的主体力量。 此外，在红星建材家居、新洲国际商业城、红星美凯龙以及经营历史较久的闽光灯饰城等主要建材卖场中，也分布着数量可观的相关商户，共同构建起上 饶市多层次、广覆盖的照明产品销售网络。 △江西上饶红星美凯龙 在品牌格局方面，国内照明行业的一线品牌已在此深耕多年，普遍设有形象专卖店或旗舰展厅，市场品牌集中度较高。主流品牌包括雷士照明、欧普照 明、三雄极光、飞利浦照明、佛山照明等头部品牌，以及在细分 ...

Core Insights - The 2025 China (Guangzhou) Cross-Border E-Commerce Fair successfully concluded, attracting over 60,000 attendees and featuring more than 1,000 quality supply chain enterprises [1][3] - This year marks the 10th anniversary of the establishment of cross-border e-commerce comprehensive pilot zones in China, with the import and export scale of cross-border e-commerce growing rapidly [3][11] Group 1: Industry Growth and Trends - Cross-border e-commerce's share of China's total goods trade imports and exports increased from less than 1% in 2015 to 6.2% in 2024, highlighting its role as a key driver for the transformation and upgrading of China's foreign trade [3] - In the first half of this year, China's cross-border e-commerce imports and exports reached 1.32 trillion yuan, a year-on-year increase of 5.7%, outpacing the overall growth rate of national foreign trade [3][11] - The fair showcased new trends such as updated product designs, diverse brand styles, and more integrated industrial clusters, particularly in the toy and lighting sectors [3][6] Group 2: Collaborative Strategies - The "collective overseas expansion" strategy was evident, with various industrial alliances participating in the fair, enhancing sales channels and facilitating access to platforms like TikTok Shop and Amazon [6][9] - The Zhongshan Lighting Factory Cross-Border Stock Alliance utilized a model of stocking products in overseas warehouses to reduce order delivery times and mitigate market volatility risks [9] - The fair resulted in significant business opportunities, with some alliances reporting intention orders exceeding 6 million yuan and others achieving around 500 million yuan in potential transactions [9][10] Group 3: Market Expansion and New Opportunities - The fair attracted international buyers, with many expressing interest in exploring Chinese products and suppliers, indicating a growing global interest in cross-border e-commerce [11][14] - New emerging platforms participated in the fair, expanding the choices available for enterprises and enhancing the global e-commerce ecosystem [14][15] - The establishment of a compliance-themed area at the fair aimed to support high-quality industry development by providing services related to product certification and legal regulations for companies looking to expand internationally [15]