熠点互动
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阿里加码小游戏赛道,虎鲸文娱推出“熠点互动”平台
Sou Hu Cai Jing· 2025-09-20 09:26
IT之家 9 月 20 日消息,Tech 星球发现,距灵犀互娱从虎鲸文娱(原阿里大文娱)独立运营不到 1 个月,阿里在游戏赛道的又有了新的布局,将打造独立 的小游戏业务"熠点互动"。 公开报道显示,阿里最早在 2014 年就曾在手机淘宝短暂上线过"游戏中心",提供连连看、五子棋等类型游戏。 IT之家查询获悉,北京熠点互动网络科技有限公司成立于 2023 年 06 月 28 日,虎鲸文化娱乐(北京)有限公司持股 100%。今年 8 月 23 日,其法人和董 事变更为吴倩。公开信息显示,吴倩是优酷首席运营官、阿里鱼(阿里旗下 IP 交易及创新平台)总裁。 2016 年 1 月,九游宣布正式更名"阿里游戏"。2019 年,阿里游戏调整为互动娱乐事业部,由阿里巴巴大文娱管辖。阿里九游总经理张楠楠在 ChinaJoy 上 在接受采访时称,淘宝小游戏平台的数据增长非常快,但她并未透露具体数据。 官网显示,"熠点互动"是一个集 H5 游戏和小程序游戏平台运营于一体的综合型互联网游戏平台,专注于游戏的运营与推广,具备包括但不限于产品引 入、渠道分发、营销推广、商业化运营全周期服务能力。 但在那之后,阿里开始愈发重视《三国志・ ...
90后北大硕士升任永辉超市CEO;云海肴创始人赵晗去世,年仅40岁;雷军回应小米召回超11万辆SU7;智元披露合伙人名单丨邦早报
创业邦· 2025-09-20 04:39
Group 1 - Xiaomi recalls 116,887 units of SU7 standard electric vehicles due to potential collision risks in certain driving scenarios, with software updates planned to enhance safety features [1][2] - The recall affects vehicles produced between February 6, 2024, and August 30, 2025, and will be managed through OTA software upgrades [2] - The founder of Yunhai Yao, Zhao Han, passed away at the age of 40, leaving behind a significant business portfolio in the restaurant and investment sectors [2][4] Group 2 - The iPhone 17 series launched in China, with reports of high demand and significant price premiums for trade-ins, particularly for the Pro Max model [4] - Jaguar Land Rover has informed 33,000 global employees about production halts due to a cyberattack, but claims no impact on deliveries to the Chinese market [6] - Zhiyuan Robotics announced its partner team, with key leadership roles filled by experienced professionals in the robotics field [7] Group 3 - Yu Hao, CEO of Chasing Technology, confirmed the company's financial capability to enter the automotive sector, with plans for a luxury electric vehicle by 2027 [10] - Tencent launched a new platform, "Mixed Yuan 3D Studio," aimed at 3D designers and game developers, enhancing the production cycle of 3D assets [22] - Microsoft is set to invest over $7 billion in a new AI data center in Wisconsin, with plans for a second center to follow [26] Group 4 - The global PC handheld market is projected to reach 2.3 million units by 2025, reflecting a 32% year-on-year growth [26] - Beijing leads the nation in the number of registered large models, accounting for nearly 30% of the total, indicating a strong regional advantage in AI development [26] - Xiaomi has open-sourced its first native end-to-end voice model, showcasing advancements in AI and machine learning capabilities [20]
阿里游戏再加码:打造熠点互动,入局小游戏
3 6 Ke· 2025-09-20 01:27
Core Insights - Alibaba is expanding its gaming strategy by launching a new mini-game platform called "Yidian Interactive," which aims to integrate H5 games and mini-programs into a comprehensive internet gaming platform [1][3][4] - The move reflects a shift in the gaming industry towards lightweight mini-games, which are gaining traction due to their low entry barriers, high penetration, and strong monetization potential [3][8] - The new platform is positioned as both an incubator for small to medium game developers and a bridge connecting Alibaba's traffic with gaming content [3][4] Company Strategy - Yidian Interactive is designed to fill the gap in Alibaba's gaming portfolio, especially after the independence of Lingxi Interactive, which focuses on mid-to-heavy games [3][12] - The platform will leverage Alibaba's existing user base from Taobao and Tmall, integrating gaming with e-commerce to create a seamless experience for users [9][10] - The leadership of Yidian Interactive is under Wu Qian, who has a successful track record in managing game IPs, indicating a strategic focus on lightweight, socially engaging games [5][9] Market Context - The mini-game market is becoming increasingly competitive, with platforms like WeChat and Douyin reporting significant user engagement and revenue growth [8][9] - Mini-games are no longer seen as secondary products; they are emerging as serious contenders in the gaming market, with some achieving revenues comparable to major titles [8][9] - The gaming landscape is evolving, with rising development costs for mid-to-heavy games and intense competition for licenses, making the mini-game sector an attractive opportunity for major players [8][10] Competitive Advantage - Alibaba's unique advantage lies in its ability to create a natural ecosystem that connects gaming, content, and e-commerce, which is difficult for competitors to replicate [9][10] - The integration of gaming with shopping experiences, such as using game points for discounts, could enhance user engagement and monetization [9][10] - The dual strategy of focusing on both mid-to-heavy games through Lingxi Interactive and lightweight games through Yidian Interactive aims to establish a comprehensive gaming ecosystem for Alibaba [11][12] Future Outlook - The success of Yidian Interactive will depend on its ability to overcome social sharing challenges, as Alibaba's core platforms are primarily shopping-oriented rather than socially driven [10] - The ongoing development of both business lines suggests that Alibaba is committed to carving out a significant position in the gaming industry, potentially challenging the dominance of Tencent and NetEase [12]