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日均销售1000余碗炸酱面、夜间订单暴涨 暑期经济带动京城烟火气
Bei Jing Shang Bao· 2025-07-20 11:57
Core Insights - The summer season has led to a significant increase in restaurant traffic in Beijing, with many establishments reporting daily customer numbers in the thousands and turnover rates of up to 12 times a day [1][3][4] - The night economy is thriving, with a 120% month-on-month increase in night orders since July, driven by extended operating hours and the introduction of night-themed dining options [7][9][10] - The Beijing government has initiated a plan to enhance consumer spending, focusing on high-quality development in the restaurant industry and promoting the integration of dining with cultural and recreational activities [12][14] Group 1: Restaurant Performance - Many restaurants near tourist attractions have seen a surge in customer numbers, with some reporting increases in sales of 15%-20% and customer traffic up by over 30% [3][4] - Specific restaurants, such as 烤匠麻辣烤鱼 and 巴奴毛肚火锅, have reported exceptionally high turnover rates, with some locations achieving over 10 turnovers on weekends [3][4] - The demand for local delicacies, such as Beijing snacks and roasted duck, has surged, with some outlets experiencing sales growth of over 40% [3][6] Group 2: Night Economy Growth - Night orders in Beijing have increased by 120% since July, with traditional late-night foods like barbecued seafood seeing an 80% rise in orders [9][10] - The popularity of late-night dining has led to significant increases in sales of beverages and snacks, with beer and ice products seeing over 150% growth [9] - Restaurants are adapting by extending their hours and creating night-themed dining experiences, with establishments like 海底捞 launching night market concepts [10][11] Group 3: Government Initiatives and Industry Trends - The Beijing government has released a plan to boost consumer spending, which includes creating 30 "late-night dining" streets and enhancing the quality of dining areas [12][14] - The integration of dining with cultural experiences is becoming essential, as restaurants seek to attract diverse consumer groups by offering unique experiences [13][14] - The summer season and the growth of the night economy are seen as opportunities for restaurants to innovate and enhance their offerings, preparing for future peak seasons [12][14]
北京最潮的人,怎么都爱这个“菜古里”
3 6 Ke· 2025-06-13 11:24
Core Viewpoint - The transformation of the "Dajixiang" area in Beijing's southern region has revitalized the neighborhood, making it a trendy destination that blends historical and modern elements, attracting both locals and tourists [1][4][8]. Group 1: Transformation of Dajixiang - Dajixiang has undergone significant renovations, becoming a commercial and cultural hub that retains its historical architecture while introducing modern shops and cafes [8][9]. - The design of Dajixiang features a three-tiered circular sunken layout, reminiscent of the popular Sanlitun "Taikoo Li," leading to its nickname "Nali Tun" or "Cai Gu Li" [8][9]. - The area has historical significance, dating back to the Yuan Dynasty, and has been reimagined to combine commerce with cultural heritage [8][9]. Group 2: Historical Context of Nancheng - Nancheng, historically viewed as an underappreciated area, has a rich cultural background, having been a bustling commercial center since the Ming Dynasty [4][6]. - The region's historical narrative includes its evolution from a "common people's city" to a more vibrant urban space, reflecting the socio-political changes over centuries [4][6]. - The revitalization of Dajixiang is seen as a turning point for Nancheng, challenging the perception of it being less fashionable compared to other parts of Beijing [4][6]. Group 3: City Walk Experience - The "Cai Shikou City Walk" offers a comprehensive exploration of the area, highlighting historical sites, local culture, and modern amenities [12][18]. - Key attractions include the historical significance of Cai Shikou, which was once a major vegetable market and execution site, now transformed into a lively community space [14][15]. - The walk includes visits to various neighborhoods, such as the Law Source Temple and Niujie, known for its rich cultural heritage and culinary offerings [16][17].