2月8日，爱达邮轮迎来自运营以来第100万名宾客。 "看到今天有4000名宾客登船，我们非常高兴。"爱达邮轮市场营销与电子商务助理副总裁贾璎告诉《每 日经济新闻》记者，2026年春节航线的家庭房、阳台房等热门房型已经售罄，特别是从广州出发的爱达 地中海号的所有房型都已售罄。 2026年的春节邮轮航次不仅吸引了众多家庭客群，由于恰逢"情人节"，选择浪漫旅行或朋友结伴出游的 年轻客群比例也显著上升。记者注意到，爱达魔都号春节航次的票价已上涨至5000元/人以上。 一位邮轮公司销售经理告诉记者，2025年3月至10月，中国邮轮业一路高歌，一些邮轮的单航次几近满 载，后来由于日本航线全面调整、韩国航线吸引力有限，行业受到很大影响，可售航期非常紧张，一度 沉寂，部分航次载客率甚至只有三分之一，难以覆盖运营成本，直到2026年春节临近，终于有所回暖。 春节航次销售异常火爆 2月8日，爱达广场内，4000多名宾客陆续上船。正在换取房卡的施先生向《每日经济新闻》记者表示， 邮轮旅行省心省力，特别适合像他这样一家五口的家庭出游。相比于目的地，他更期待体验邮轮上的敦 煌文化，现在的票价也更具性价比。 春节后，邮轮旅行社促销力度空 ...

Core Insights - Aida Cruises has officially launched its Greater Bay Area strategy at the 18th China Cruise Industry Development Conference, focusing on increasing capacity deployment, promoting three-port linkage, and building an industrial ecosystem to support high-quality development of the regional cruise industry [1] Group 1: Strategic Initiatives - The strategy aims for year-round normalized operations linking Guangzhou, Shenzhen, and Hong Kong, with the deployment of Aida Mediterranean, the first domestically produced large cruise ship Aida Modu, and the second large domestic cruise ship Aida Huacheng in the Greater Bay Area [1] - The company plans to double regional capacity by 2027 compared to 2025 [1] Group 2: Collaborative Efforts - Aida Cruises will promote the establishment of the Greater Bay Area Cruise Integration Development Alliance to gather industry chain forces for collaborative innovation [1] - The company plans to recruit 1,500 crew members within six months through specialized job fairs and supplier conferences, focusing on core procurement needs in five key areas including maritime and hotel operations [1] Group 3: Cultural Integration - Aida Cruises intends to establish a regional operations headquarters in the Greater Bay Area under the unified deployment of China Cruise, launching the "Cultural Heritage on the Waves" themed event during the Guangzhou sailing season from December 2025 to March 2026 to promote the integration of Lingnan culture and cruise culture [1]

Core Insights - The implementation of the visa-free policy for foreign tourist groups arriving by cruise ships in China has created unprecedented development opportunities for various ports [1] Group 1: Impact on Shanghai - Over the past year, the visa-free policy has attracted a significant influx of foreign tourists to Shanghai, with the Shanghai border inspection station recording over 580 cruise ship entries and exits, totaling more than 2.26 million passengers [3] - During the May Day holiday in 2025, Shanghai's cruise port experienced its first "four ships at once" event, with nearly 30,000 passengers entering and exiting in a single day, marking a three-year high [3] Group 2: Performance of Tianjin - Tianjin International Cruise Home Port has seen nearly 200 cruise ship entries and exits in the past year, representing a 67% year-on-year increase, with over 350,000 passengers, a 93% increase compared to the previous year [5] Group 3: Shandong's Growth - Shandong's cruise entry data has shown remarkable growth, with Qingdao expected to receive over 40 cruise voyages in 2025, doubling the number from 2024 [9] Group 4: Xiamen's Development - Xiamen's advantages are gradually becoming apparent, with a record of over 7,000 passengers processed in a single day on April 23, 2025, during the simultaneous arrival of two cruise ships [11] Group 5: Shenzhen's Surge - Shenzhen has also experienced significant growth, with 46 cruise ship entries and exits recorded by May 15, resulting in 121,000 passengers, a staggering 287% increase year-on-year [13]