2月8日，爱达邮轮迎来自运营以来第100万名宾客。 "看到今天有4000名宾客登船，我们非常高兴。"爱达邮轮市场营销与电子商务助理副总裁贾璎告诉《每 日经济新闻》记者，2026年春节航线的家庭房、阳台房等热门房型已经售罄，特别是从广州出发的爱达 地中海号的所有房型都已售罄。 2026年的春节邮轮航次不仅吸引了众多家庭客群，由于恰逢"情人节"，选择浪漫旅行或朋友结伴出游的 年轻客群比例也显著上升。记者注意到，爱达魔都号春节航次的票价已上涨至5000元/人以上。 一位邮轮公司销售经理告诉记者，2025年3月至10月，中国邮轮业一路高歌，一些邮轮的单航次几近满 载，后来由于日本航线全面调整、韩国航线吸引力有限，行业受到很大影响，可售航期非常紧张，一度 沉寂，部分航次载客率甚至只有三分之一，难以覆盖运营成本，直到2026年春节临近，终于有所回暖。 春节航次销售异常火爆 2月8日，爱达广场内，4000多名宾客陆续上船。正在换取房卡的施先生向《每日经济新闻》记者表示， 邮轮旅行省心省力，特别适合像他这样一家五口的家庭出游。相比于目的地，他更期待体验邮轮上的敦 煌文化，现在的票价也更具性价比。 春节后，邮轮旅行社促销力度空 ...

Group 1: Industry Overview - The Asian cruise tourism industry has been experiencing strong growth since 2025, with China emerging as a core engine reshaping the Asia-Pacific cruise market [1] - China is projected to become one of the fastest-growing cruise markets in Asia, contributing over half of the increase in cruise departures in the Asia-Pacific region between 2024 and 2025 [1] - From 2006 to 2025, Shanghai has received over 3,500 cruise ships and more than 18 million tourists, capturing over 60% of China's cruise market share [1] Group 2: Market Performance - In the period from January to November 2025, China's cruise passenger transport volume reached 1.265 million, marking a year-on-year increase of 27.8% [1] - The share of Chinese cruise operators has surged from less than 10% in 2019 to 40% [1] - The overall outlook for China's cruise market in 2026 is expected to show "more opportunities than challenges, with accelerated structural adjustments" [1] Group 3: Company Highlights - The first domestically produced large cruise ship, Aida·Magic City, welcomed its one-millionth guest, marking a significant milestone for Aida Cruises [3] - Aida Cruises has successfully operated over 350 voyages with its two ships, changing the previously international brand-dominated landscape of the Chinese cruise market [3] - Aida Cruises aims to create a cruise experience that resonates with Chinese consumers by integrating traditional culture into its brand experience [4] Group 4: Future Developments - Aida Cruises plans to enhance customer experience in 2026 by focusing on service details and responding to individual needs, under the service philosophy of "heart accompanying, journey without bounds" [4] - The second domestically produced large cruise ship, Aida·Flower City, is over 91% complete and is scheduled for delivery by the end of 2026, promising a more beautiful, technological, and culturally rich maritime exploration experience [4]

自投入运营以来，爱达邮轮坚持"邮轮+文化"的品牌战略，打造"更懂中国人"的邮轮度假产品。爱达邮轮市场营销与电子商务助理副总裁贾璎接受采访 时表示，2025年，爱达·魔都号和爱达·地中海号双船并进，实现了"从南到北、全域覆盖"的航线布局。双船开启七母港运营，全年平稳运营172个航次，打造 了55条特色航线，串联了30个热门目的地，累计航行近20万海里，相当于绕地球9圈。从市场份额看，爱达邮轮已占据中国邮轮市场40%的份额，持续领跑 行业发展。 据介绍，2026年春节期间，爱达邮轮运营的三艘邮轮都将推出马年新春主题航次：首艘国产大型邮轮爱达·魔都号将于2月16日从上海出发，开启6天5晚 的马年新春主题航次，到访韩国首尔（仁川）、济州。"艺术之船"爱达·地中海号则将于2月17日从广州出发，6天5晚的春节暖冬之旅，前往越南顺化（真 美）、下龙湾（金兰）。星旅邮轮旗下"鼓浪屿"号将于2月15日从香港启航，前往越南下龙湾，开启为期5天4晚的春节主题航程。 另外，爱达邮轮正式启动"2026爱达服务年"，旨在进一步夯实服务品质，深化"安心、暖心、贴心"的服务承诺。未来一年，爱达邮轮将以专业服务赋 能、服务细节打磨、个性需求响 ...

Core Insights - Adora Cruises celebrated the arrival of its 1 millionth guest on its first domestically produced large cruise ship, "Adora Magic City," on February 8, 2026 [3] - The company launched the "2026 Adora Service Year," aiming to establish itself as a benchmark in the cruise industry in China [1] Group 1: Company Developments - The first large cruise ship, "Adora Magic City," embarked on a 5-day, 4-night journey with over 4,000 guests, visiting South Korea's Jeju and Busan [3] - The company reported that it holds a 40% market share in China's cruise industry after two years of efforts [4] - The second large cruise ship, "Adora Flower City," has achieved over 91% construction progress and is scheduled for delivery by the end of 2026 [5] Group 2: Upcoming Operations - During the 2026 Spring Festival, Adora Cruises will operate three ships with special themed voyages, including a 6-day, 5-night journey from Shanghai on "Adora Magic City" [3] - "Adora Magic City" will continue to operate over 80 voyages in 2026, primarily from Shanghai, visiting classic destinations like Jeju, Busan, and Seoul [4] - The ship will also be deployed from Shenzhen in August 2026 for coastal cruises, leading guests on a Southeast Asia journey [4]

Core Viewpoint - The recent policy measures issued by the Ministry of Transport and the Ministry of Culture and Tourism aim to stimulate the cruise tourism market and promote high-quality development in the industry [1] Group 1: Policy Measures - The measures encourage collaboration between cruise transport companies and tourism enterprises to enhance onboard services and introduce cultural activities such as performances and exhibitions [1][3] - The policy promotes the development of long-haul routes, including the Maritime Silk Road and global cruises, and encourages the operation of domestic coastal routes by foreign-flagged cruise ships [3][4] - The establishment of duty-free shops and tax refund facilities at cruise ports is encouraged to improve port services and enhance the overall travel experience [5] Group 2: Service Quality Improvement - The measures call for collaboration among cruise transport companies, port operators, travel agencies, and online travel platforms to enhance service quality across various aspects, including ticketing and onboard services [6] - The cruise passenger transport volume reached 1.265 million from January to November this year, reflecting a year-on-year increase of 27.8% [6] - The policy aims to optimize port service efficiency, including improving customs clearance and port service standards, to create favorable conditions for cruise operations [6] Group 3: Cultural Integration - Companies like Aida Cruises are integrating Chinese traditional culture into their offerings, creating themed activities that resonate with local consumers [4] - The focus on "cruise + culture" aims to develop vacation products that are more appealing to Chinese tourists [4]

Group 1: Summer Cruise Demand Surge - The summer cruise market is experiencing a significant increase in demand, with family travel being a major driver, leading to a shortage of family rooms, especially balcony cabins [1][2] - Ctrip reports that cruise product bookings for this summer have surged over 60% year-on-year, with overseas long-haul cruise bookings skyrocketing by 120% [1] - Prices for cruises have remained stable compared to last year, with promotional offers such as "buy one get one free" and "0 yuan to lock in cabin" being utilized to attract customers [1][2] Group 2: Pricing and Booking Trends - The average price for interior cabins on Royal Caribbean's Spectrum of the Seas exceeds 6000 yuan per person during peak season, while Aida's Magic City offers more competitive pricing at around 3500 yuan [2] - The booking rate for cruises is at levels comparable to previous years, with higher prices reflecting increased consumer participation and onboard spending [5] - Royal Caribbean has raised its 2025 full-year forecast based on strong first-quarter revenue performance and continued high demand for vacation tickets [3] Group 3: Innovative Offerings and Themes - Cruise companies are focusing on innovative themes and experiences to attract diverse customer segments, particularly families and the elderly [5][6] - Aida Cruises has introduced culturally themed voyages, integrating Chinese elements into their offerings, such as the "Nezha's Sea Adventure" theme [6][7] - The trend of co-creation and collaboration with local brands is becoming common among cruise companies to enhance onboard experiences [6] Group 4: Market Insights and Future Outlook - The 2025 tourism market is expected to emphasize personalization, experiential travel, and quality, with consumers increasingly valuing cultural experiences [7] - The high-priced招商伊敦号 cruise, priced at 18,000 yuan per person for an 8-day Southeast Asia journey, reflects the willingness of the elderly demographic to invest in deeper travel experiences [7][8] - Viking Cruises emphasizes the importance of tailored products for Chinese consumers, focusing on high-quality, culturally enriching travel experiences rather than relying on discounts [8]