Core Insights - The "Small Import Expo" is a follow-up event to the China International Import Expo, aimed at promoting quality products to Chinese consumers and enhancing import and consumption [1] Group 1: Event Overview - The "Small Import Expo" took place from the 19th to the 21st, featuring over 700 companies from more than 60 countries and regions, with an exhibition area exceeding 53,000 square meters [1] - The event is part of the "Shared Big Market · Export to China" initiative, focusing on creating a marketplace for high-quality products and facilitating procurement discussions [1] Group 2: International Participation - Sri Lanka's Consul General highlighted the expo as a crucial bridge for expanding Sri Lanka's exports to China, with products like Ceylon tea and biscuits being showcased [2] - Rwandan coffee merchant reported significant growth in the presence of Rwandan coffee in China, indicating a positive impact on local farmers' livelihoods [2] Group 3: Product Highlights - New Zealand's Fonterra showcased its star product, a new colostrum milk powder, which sold out quickly during the previous expo, and brought additional products like honey and pet food to the "Small Import Expo" [4] - The "New Product Showcase" featured 180 new products, including Medtronic's innovative spinal cord stimulation system designed for chronic pain management, emphasizing the importance of innovation in attracting attention [7]

Core Viewpoint - The first Import Expo Quality Products Trade Fair in Shanghai showcased over 700 companies from more than 60 countries, emphasizing the importance of quality products and consumer engagement in the post-Expo period [3][10]. Group 1: Event Overview - The trade fair took place from December 19 to 21 at the National Exhibition and Convention Center in Shanghai, serving as a key extension of the Import Expo [3]. - The event featured a variety of products, including health foods from Oceania, home appliances from Europe, personal care items from the Americas, and beauty products from Asia, all popular among consumers [5]. Group 2: Innovative Sales Approach - New Zealand's New Zealand Dairy Company transformed its booth into an immersive 360-degree live streaming space, allowing for real-time interaction and purchases, effectively merging online and offline sales [9][10]. - The company's star product, colostrum milk powder, sold out its initial batch of 25,000 cans within a month of its global debut at the previous Import Expo, highlighting its popularity [9][10]. Group 3: Consumer Engagement and Education - The trade fair served as a platform for companies to educate consumers about their products, with Medtronic showcasing advanced medical technologies aimed at enhancing health consumer choices [14]. - The event included a special area for health education, where innovative medical products were displayed, emphasizing the importance of consumer awareness in health technology [16]. Group 4: Brand Participation and Market Impact - Companies like Sanofi and Boston Scientific presented products that had previously debuted at the Import Expo, demonstrating a successful transition from exhibition to market availability [15][16]. - Shiseido adopted a direct sales model at the trade fair, allowing consumers to experience products firsthand and make immediate purchases, reflecting a shift towards consumer-centric marketing strategies [17][18].

Group 1 - The first "Mini Import Expo" is held in Shanghai from December 19 to 21, showcasing over 700 global companies from more than 60 countries, with an exhibition area of approximately 60,000 square meters [1] - Unlike previous import expos that focused on B2B trade, the "Mini Import Expo" targets the consumer end, expecting to attract around 3,000 buyers and over 80,000 professional visitors and individual consumers [1] - The event aims to expand imports, enhance the spillover effects of the main import expo, and promote consumption upgrades, marking a transition to a comprehensive open platform integrating exhibition, trade, investment, consumption, culture, and finance [1] Group 2 - Established brands like L'Oréal, Amorepacific, and Medtronic return to the expo, showcasing their star products and reinforcing their connection with the import platform [2] - New Zealand's dairy company, New Zealand, sets up a 360-degree live streaming area and successfully sells out 25,000 cans of a popular colostrum milk powder during the event [2] - The "Mini Import Expo" features a dedicated area for new product launches, displaying nearly 180 items from around 100 companies, including Medtronic's first rechargeable closed-loop spinal cord stimulator [3] Group 3 - New Zealand ranks first in communication influence within the agricultural and food products sector, signing 19 cooperation agreements and achieving over 50 million total exposure through live broadcasts [3] - The ongoing "import opportunities" are transforming into strategic choices for companies to integrate into China's development and share growth dividends, with a commitment to increase investment and deepen market engagement [3]