Core Insights - The crisis has significantly impacted Xibei, a well-established restaurant brand, leading to a sharp decline in customer traffic and a damaged brand image, but recovery signs have emerged within two months [1][4][17] - The company has implemented a series of strategic changes, including price reductions and a return to on-site cooking, to regain customer trust and stabilize operations [9][10][11] Group 1: Crisis Management - During the peak of the crisis, Xibei experienced a 40% drop in dine-in traffic, prompting immediate action from management [1][4] - The founder, Jia Guolong, adopted a low-profile approach by clearing social media accounts and refraining from public statements, which was a departure from his previous outspoken style [5][7] - Internal measures included a nationwide meeting with 18,000 employees, prohibiting layoffs, and providing financial bonuses to frontline staff to maintain morale [6][7][18] Group 2: Operational Adjustments - Xibei shifted its focus back to on-site cooking, with key dishes being prepared in front of customers to enhance transparency and trust [10][11] - The company launched a promotional campaign offering millions of vouchers and reduced prices on over 30 dishes, achieving an average price drop of about 20% [11][18] - Despite some store closures, the company plans to open new locations, indicating a strategic shift rather than a retreat [14][15][16] Group 3: Industry Context - The restaurant industry is undergoing a significant adjustment, with many brands moving from rapid expansion to a focus on quality and efficiency [15][16] - Xibei's recent challenges reflect broader trends in the industry, where many establishments are closing due to rising costs and changing consumer preferences [15][16] - The crisis has prompted Xibei to reassess its operational strategies, emphasizing the importance of maintaining quality and customer trust in a competitive market [16][18]

Core Viewpoint - Xibei has announced a significant price reduction on its menu items, which is seen as a response to previous consumer concerns regarding pricing and quality, aiming to restore customer traffic during the National Day holiday [1][2][5] Group 1: Price Reduction Details - On October 1, Xibei implemented a price reduction on 33 dishes, with some items seeing price cuts of over 20% [2] - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3] Group 2: Menu and Operational Adjustments - Xibei has completed its planned menu adjustments, including the transition to in-store preparation for several dishes, such as fresh marinated meat and on-site cooking of various items [4][8] - The restaurant has shifted from using semi-finished products to fresh ingredients, ensuring all dishes are prepared on-site to enhance quality and customer satisfaction [4][8] Group 3: Customer Response and Traffic Recovery - Following the price reduction and menu adjustments, customer traffic has shown signs of recovery, with reports of increased patronage during peak hours [2][6] - The introduction of a 100 yuan dining voucher for customers has also contributed to the resurgence in customer visits, with many returning not solely for the vouchers but due to established trust in the brand [7] Group 4: Impact of Recent Controversies - Xibei experienced a significant drop in customer traffic due to recent controversies, with daily revenue losses reported in the hundreds of thousands of yuan [5][6] - The company has acknowledged the impact of these issues on both customer perception and employee morale, with measures taken to support staff during this challenging period [6][7]

Core Viewpoint - Xibei has issued an official apology and announced adjustments to its food preparation processes to enhance customer experience and transparency, committing to implement these changes by October 1, 2025 [1][5][11]. Summary by Relevant Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][5]. - Children's meal beef rice will be prepared fresh in-store instead of using pre-made sauces [1][5]. - Children's beef patties will be made fresh on-site [1][5]. - Children's fish sticks will be made from fresh, whole fish, cooked on-site [1][5]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1][5]. - Pork chop dishes will use fresh pork ribs cooked on-site instead of semi-finished products [1][5]. - The meat in the flaky meat sandwich will be cooked fresh in-store [2][5]. - The shredded spicy chicken will be boiled fresh in-store [3][5]. - Oatmeal with pumpkin puree will be freshly cooked with real pumpkin slices added [4][5]. Customer Engagement and Transparency - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [5][11]. - Xibei encourages customers to provide feedback and suggestions for further improvements [5][11]. - The founder, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful practices in the industry [5][11]. Impact of Public Discourse - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at Xibei locations [11]. - The incident has sparked broader discussions about the use of pre-prepared foods in the restaurant industry and the importance of consumer awareness regarding food preparation practices [12][15]. - Regulatory bodies are expected to enhance oversight of pre-prepared foods to ensure consumer rights and safety [17][18].

Core Viewpoint - The company West Be has issued an apology letter addressing customer concerns and announcing a series of adjustments to improve food preparation processes in its restaurants by October 1, 2025 [1][3][4]. Summary by Categories Apology and Customer Engagement - West Be expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback [1][3]. - The company emphasizes its commitment to food safety and adherence to national laws and regulations [3][4]. Adjustments to Food Preparation - By October 1, 2025, West Be will implement the following changes in all its nationwide stores: 1. All dishes using soybean oil will switch to non-GMO soybean oil [1][3]. 2. The children's dish "Beef Braised Rice" will be prepared fresh in-store [1][3]. 3. The children's beef patties will be made fresh on-site [1][3]. 4. The children's fish sticks will be replaced with fresh-cut large yellow croaker, fried and baked on-site [1][3]. 5. Lamb skewers will be cut, skewered, and grilled fresh in-store [1][3]. 6. The pork chop in sauerkraut will be adjusted from semi-finished to fresh pork ribs, stir-fried in-store [1][3]. 7. The "Pork Sandwich" will use fresh meat for braising on-site [1][3]. 8. The "Shredded Chicken with Spicy Sauce" will be made with fresh chicken boiled in-store [1][3]. 9. The oatmeal millet porridge will be freshly cooked in-store with added fresh pumpkin slices [1][3]. Commitment to Continuous Improvement - The company acknowledges that the planned improvements are not sufficient and welcomes ongoing customer suggestions for further enhancements [4]. - West Be aims to maintain transparency and invites customers to supervise the implementation of these changes [4].

Core Viewpoint - Xibei has issued an apology regarding the pre-prepared food incident, acknowledging the concerns and criticisms from customers and committing to improve its food preparation processes to better meet customer expectations [2][5][10] Summary by Relevant Sections Apology and Customer Engagement - Xibei expresses deep apologies for the inconvenience and concerns caused to customers, thanking those who provided feedback and suggestions [10][18] - The company emphasizes its commitment to food safety and adherence to national laws and regulations [11] Changes in Food Preparation - Xibei plans to transition food preparation from a central kitchen to in-store cooking by October 1, 2025, to enhance customer experience [12][13] - Specific adjustments include: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil [13] 2. Preparing children's meals, such as beef rice and beef patties, on-site [19] 3. Using fresh fish and meat for dishes like fried fish and lamb skewers, prepared in-store [19] 4. Making oatmeal porridge with fresh pumpkin slices instead of pre-made pumpkin puree [19] Transparency and Continuous Improvement - Xibei commits to transparency in its operations, inviting customers to supervise the improvement measures and promising to keep them updated on changes [17][18] - The company acknowledges that the planned improvements are just the beginning and welcomes ongoing customer feedback for further enhancements [15]

Core Viewpoint - The company Xibei has acknowledged a significant gap between its production processes and customer expectations, leading to an apology and a commitment to improve its food preparation methods by transitioning from centralized kitchen processing to on-site cooking in stores by October 1, 2025 [1][3]. Summary by Relevant Sections Company Response - Xibei has issued an apology, recognizing the disparity between its production methods and customer expectations, and has committed to making improvements [1][3]. - The company plans to implement nine major adjustments to its food preparation processes by October 1, 2025, to enhance customer experience [3]. Planned Adjustments - All dishes using soybean oil will switch to non-GMO soybean oil [3]. - Children's meals will be freshly prepared on-site, including beef rice, beef patties, and fish sticks [3]. - Lamb skewers will be cut, skewered, and grilled on-site [3]. - Pork chop dishes will use fresh pork instead of semi-finished products [3]. - Other adjustments include preparing various dishes, such as meat sandwiches and chicken, on-site to ensure freshness [3]. Customer Concerns - The company is actively communicating with suppliers to address customer concerns regarding food safety and shelf life, aiming to shorten the shelf life while ensuring safety and inventory turnover [3]. Public Reaction - Influencer Luo Yonghao criticized Xibei's apology, questioning the authenticity of their claims regarding pre-prepared food and the implications of continuing to sell such products until the adjustments are made [4].

Core Viewpoint - Xibei has announced a series of changes in response to public criticism regarding the use of pre-prepared dishes, committing to improve food preparation practices by transitioning from central kitchen processing to in-store cooking by October 1, 2025 [1][3][4] Summary by Relevant Sections Company Response - Xibei's founder, Jia Guolong, issued an apology and acknowledged the need for improvement, stating that the company will adopt a transparent approach and learn from competitors [1][4] - The company plans to implement nine specific changes to its menu and food preparation methods by the deadline [3][4] Planned Changes - All dishes using soybean oil will switch to non-GMO soybean oil - Children's meals will be prepared on-site rather than using pre-prepared ingredients - Specific adjustments include: - Beef rice and sauce will be stir-fried in-store - Beef patties will be made fresh on-site - Fish will be cut and cooked fresh at the restaurant - Lamb skewers will be prepared fresh at the restaurant - Pork in sauerkraut will be cooked fresh - Various other dishes will also transition to fresh preparation methods [3][4] Market Reaction - The controversy has sparked increased interest in the pre-prepared food sector, with related stocks experiencing significant gains, such as Gai Shi Food rising over 10% [1]

Core Viewpoint - Xibei has issued an apology acknowledging the significant gap between its production processes and customer expectations, committing to improvements in response to customer feedback [2][4][6] Group 1: Apology and Commitment to Change - Xibei expressed deep regret for the inconvenience and concerns caused to customers and thanked those who provided feedback [2][4] - The company emphasized its adherence to strict food safety standards and relevant laws [2] - Xibei plans to implement several adjustments in its operations by October 1, 2025, to enhance customer experience [6][4] Group 2: Specific Changes to Menu and Operations - All dishes using soybean oil will switch to non-GMO soybean oil [6] - Children's meals will be prepared fresh at the store, including beef rice and beef patties [6] - Other menu items, such as fish sticks and lamb skewers, will also be made fresh on-site [6][4] - The company is working with suppliers to address concerns regarding food shelf life while ensuring safety [4][6] Group 3: Industry Reactions and Support - Yu Donglai, founder of Pang Donglai, expressed hope that the public would support Xibei in its efforts to improve rather than destroy the brand [9] - Yu acknowledged the challenges of running a business and encouraged rational understanding from the public [9] - Luo Yonghao responded to Yu, urging him to clarify the situation before being misled by others [10]

Core Viewpoint - The company, Xibei, has issued an apology to its customers acknowledging the gap between its production processes and customer expectations, and it is committed to making improvements to enhance customer experience [1][15]. Group 1: Apology and Commitment - Xibei expresses deep apologies for the concerns and troubles caused to customers and appreciates the feedback received [1][15]. - The company reassures customers of its commitment to strict food safety standards and compliance with national laws [1][15]. Group 2: Improvement Measures - Xibei is actively working on addressing customer concerns by adjusting its food preparation processes, moving from centralized kitchen processing to on-site cooking at stores by October 1, 2025 [2][15]. - Specific changes include: - Switching to non-GMO soybean oil for all dishes cooked with soybean oil [2][15]. - Preparing children's meals, such as beef rice and beef patties, on-site instead of using pre-made ingredients [3][4][15]. - Using fresh fish for children's meals instead of pre-processed options [5][15]. - Cooking lamb skewers and pork dishes on-site rather than using semi-finished products [6][7][15]. - Making fresh chicken and porridge with real ingredients at the store [9][10][15]. Group 3: Ongoing Engagement and Transparency - The company acknowledges that the improvements made are not sufficient and invites customers to continue providing suggestions for further enhancements [11][15]. - Xibei emphasizes its commitment to transparency and learning from successful models in the industry [12][13][15].

Core Viewpoint - Xibei has issued an apology to customers acknowledging the gap between its production processes and customer expectations, and it is committed to making improvements to enhance customer experience [1][15]. Group 1: Apology and Commitment - Xibei expresses deep regret for the concerns and confusion caused to customers and appreciates the feedback received [1][15]. - The company reassures customers that it adheres to strict food safety standards and complies with national laws and regulations [2][17]. Group 2: Improvement Measures - Xibei is actively working on addressing customer concerns by adjusting its food preparation processes, moving from centralized kitchen operations to on-site cooking at stores [3][17]. - By October 1, 2025, Xibei will implement several changes across its nationwide stores, including: 1. Switching to non-GMO soybean oil for all dishes that currently use soybean oil [4][17]. 2. Preparing children's meal beef sauce on-site instead of using pre-made products [5][17]. 3. Making children's beef patties fresh at the store [6][17]. 4. Using whole yellow croaker for children's fish sticks, prepared fresh at the store [7][17]. 5. Preparing lamb skewers fresh at the store [8][17]. 6. Cooking pork ribs fresh at the store for the pork and sauerkraut dish [9][17]. 7. Preparing braised meat for the meat sandwich fresh at the store [10][17]. 8. Cooking shredded chicken fresh at the store for the spicy chicken dish [11][17]. 9. Making oatmeal millet porridge fresh at the store with added fresh pumpkin slices [12][17]. Group 3: Ongoing Engagement and Transparency - Xibei acknowledges that the planned improvements are insufficient and invites customers to continue providing suggestions for further enhancements [13][15]. - The founder of Xibei, Jia Guolong, emphasizes a customer-centric approach, stating that the company will adapt based on customer feedback [14][15]. - Xibei commits to transparency in its operations and encourages customers to monitor the implementation of its improvement measures [15][20].