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突破8114亿元!科技重塑“它经济” “毛孩子”情感消费撬动经济新支点
Yang Shi Wang· 2025-07-31 03:52
Core Insights - The pet economy in China is experiencing strong growth, with the market size expected to reach 8,114 billion yuan by 2025, driven by emotional consumption rather than just functional needs [26][27] - The trend of traveling with pets is becoming mainstream, with airlines and high-speed rail services expanding their pet-friendly offerings [5][8] Industry Developments - Eight airlines, including China Southern Airlines and China Eastern Airlines, have upgraded their "pet in cabin" services, allowing passengers to travel with pets in the cabin [5][7] - High-speed rail pet transportation services have expanded to cover 25 stations and 38 train routes, indicating a growing acceptance of pets in travel [8] Consumer Trends - A new type of hotel featuring "pet companionship" services is gaining popularity, allowing guests to stay with their pets and offering unique experiences [10] - Smart pet care devices are increasingly seen as necessities, with significant growth in demand for products like smart litter boxes and health monitoring collars [11][20] Market Growth - The pet market in China is projected to grow to 7,013 billion yuan in 2024, reflecting an 18.3% increase from the previous year [26] - The emotional connection between pet owners and their pets is becoming a key driver of market growth, with 61.5% of users willing to pay for their pets' emotional well-being [20][27] Product Innovations - Innovative products such as smart pet dryers and automatic feeding devices are seeing high demand, with some products experiencing over 40% sales growth in international markets [22][24] - The trend towards smart and personalized pet products is reshaping the pet care landscape, indicating a shift towards more sophisticated consumer preferences [26][27]
@铲屎官们!航空铁路宠物运输服务上新,携宠出行更舒适
Sou Hu Cai Jing· 2025-07-30 15:30
Core Insights - The pet economy in China is experiencing strong growth in the first half of the year, with an expanding consumer market as pet owners increasingly choose to travel with their pets [1] Group 1: Airline Services - Eight airlines, including China Southern Airlines and China Eastern Airlines, have upgraded their "pet in cabin" services, allowing travelers to fly with their pets in the cabin [3][5] - As of July 1, China Southern Airlines has extended its "pet in cabin" service to over 200 direct flight routes, with pets typically placed under the front seat in economy class [5] - The introduction of "pet transportation" services on high-speed trains has also expanded, covering 25 train stations and 38 train routes since June 20 [5][6] Group 2: Pet-Friendly Accommodations - A new type of hotel featuring "pet companionship" services is rapidly gaining popularity in China, allowing guests to stay with their pets and offering services such as pet companionship during sleep [6][8] - The "cat companionship" service at a hotel in Zhejiang has led to a 15% to 20% increase in occupancy rates compared to the previous two years, indicating strong consumer interest [8][10] - The hotel has become a popular destination for pet lovers who cannot own pets, with weekend bookings nearly full during the summer [8]