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小米的争议魔咒:苹果、特斯拉都没躲过
3 6 Ke· 2026-01-09 12:33
关键是:今年15岁的小米,能穿越时间这道鸿沟吗? 1月3日,雷军的2026首场直播,没按套路出牌:成绩没多提,倒回应了不少争议。比如"绿化带战神"戏称,是被网友恶意剪辑并贴标签;比如 7000人法务团队,他直接否认。 整场直播下来,更让人琢磨的,是这样一个现象:小米成绩越大,争议也越大。一些似真似假的话题,不论好的坏的,都容易形成舆论旋涡。 但这也不奇怪。小米现在的处境,和2005年之前的苹果、2014年之前的特斯拉很像。 当年,苹果的iPod被批定价过高,Mac OS X被指华而不实;特斯拉则被质疑烧钱无止境、自动驾驶事故频发、电池存在安全隐患…… 后来的故事,大家都知道了。现在的雷军,估计能理解当年的乔布斯和马斯克:努力被看不见,价值被看不懂。 但创新就是这样,讲究非共识,天生容易被"看不见、看不懂、看不起"。 具体来说就是:你的努力,别人可能根本看不见;你的价值,别人一时半会看不懂;你的品牌,传统玩家一开始看不上。 但苹果、特斯拉的故事告诉大家:等时间到了——看不见的,终会到眼前;看不懂的,终会被看懂。 01 其实,过去15年,小米一直在"爬沟过坎"。 1月3日晚的直播中,雷军回忆道:"有些人说小米做不 ...
小米雷军登上央视重磅纪录片
Sou Hu Cai Jing· 2025-12-30 13:22
最近处于舆论风口浪尖之上的小米雷军,登上了央视重磅纪录片,而且是唯一的民营企业家。 12月27日,央视推出的纪录片《我的这五年》播出第二集,标题为"中国智造同行者雷军",将雷军作为典型人物进行报道。 央视官网显示,该节目以"政论情怀,故事表达"的方式,融合个体叙事与家国情怀,选取"十四五"重点领域的典型人物,讲述这五年间的奋斗故事,并展 望未来之路,通过个体命运折射国家战略,展现中国方案的世界贡献。 "该片将从微观视角,以纪录形态,讲述10位人物过去五年亲身经历的故事,从小切口展现'十四五'期间国家发展成就,同时寄语新的期望,为'十五五'规 划预热!" 该节目一共10集,截至目前已经播出5集,报道的典型人物分别是中国航天员、北京航空航天大学教授桂海潮、小米集团董事长雷军、广东江门塘口"新村 民"张小明、布达拉宫管理处文博研究馆员边巴琼达、湖南常德桃源县个体货运司机龙兵。 可以看出,尽管这些典型人物来自各行各业,但他们身上都有两个明显的特点:都在各自领域坚持奋斗;是'十四五'期间国家发展成就的体现。 作为唯一的民营企业家,雷军为何能登上该纪录片?在一见财经看来,原因主要有四个: 其一、作为一个群体,民营企业家这 ...
小米15周年,豪赌与耐心
3 6 Ke· 2025-09-29 04:22
Core Insights - The core theme of the recent speech by Xiaomi's founder Lei Jun is "change," highlighting the company's transformation from an internet company to a hard-tech company, as well as its high-end strategy advancement [1] Product Launch and Pricing - Xiaomi introduced the 17 series smartphones, customized automotive services, and various new products such as TVs, washing machines, routers, and speakers, with noticeable price increases [3] - The starting price for the automotive customization service is 100,000 yuan, targeting high-end models like YU7 Max and SU7 Ultra [3] - The new router is priced at 1,699 yuan and the speaker at 1,999 yuan, exceeding traditional Xiaomi user price expectations [3] Competitive Positioning - Lei Jun emphasized that Xiaomi's standard version of the 17 series is designed to be comparable to the iPhone 17 Pro, showcasing a commitment to high performance [4] - Xiaomi 17 features aggressive specifications, including a 7,000mAh battery, which is nearly double the iPhone 17's 3,692mAh, offering a battery life of 22.1 hours, surpassing the iPhone by 11.5 hours [9] Technological Advancements - The Xiaomi 17 series utilizes the fifth-generation Snapdragon 8 processor, manufactured with the latest 3nm process technology, and claims to maintain lower temperatures than the iPhone 17 during intensive use [4] - The device also features a new red-emitting material developed in collaboration with LumiBlue, which reportedly has higher luminous efficiency than the best imported materials [7] AI and User Experience - The introduction of a back screen feature allows users to set clocks and notifications, catering to the growing trend of "rear selfies" among social media users [9] - AI functionalities were mentioned briefly, focusing on AI-assisted image generation for wallpapers [10] Chip Development Strategy - Xiaomi's journey in chip development has been tumultuous, with the company previously halting its chip project in 2018 due to low sales and high R&D costs [11] - The company is now planning to release its next generation of chips, aiming for a minimum of 10 million units per generation to achieve breakeven [12] - Xiaomi will continue to collaborate with Qualcomm and MediaTek while testing its self-developed chips in suitable products [12] Long-term Vision - Lei Jun stated that developing self-made SoCs is essential for Xiaomi's success, requiring a commitment of at least ten years and an investment of 50 billion yuan [12]