新华社济南12月14日电 题：世界最长运河沿线文旅火热 新华社记者张昕怡、高天 冬日暮色下，位于山东济宁任城区的"运河记忆"历史文化街区里，长街亮起暖光，非遗集市热闹登 场，引来游人如织。"我在卖非遗竹编的摊位上买了两个小竹筐，听说济宁运河上的竹竿巷很出名，这 些竹编非常精美。"河北游客赵萌说。 中国大运河穿越2500多年历史，蜿蜒近3200公里，南起浙江、北抵北京，流经8省（市），是世界 上开凿最早、规模最大、里程最长的人工河。2014年6月22日，中国大运河获准列入《世界遗产名 录》。 "十里人家两岸分，层楼高栋入青云。"从古到今，缓缓流淌的大运河孕育了许多繁华之城。奔流千 年，如今的运河两岸，依旧"商贾迤逦，一河渔火，歌声十里，夜不罢市"，处处是历史沉淀的印记。 台儿庄位于山东省枣庄市，因运河而兴，彼此相伴400余年。18个汪塘和各式体验展馆，娓娓道来 台儿庄古城厚重的运河文化。走进坐落于此的中国运河招幌博物馆，宛若"穿越"回百年前的运河集市。 据工作人员介绍，这里复原了10余处京杭大运河流域内著名的中华老字号店铺，展陈了各式招幌600余 件、招徕市声80余种。 旅游业界专家表示，中国大运河作为世界遗产 ...

Core Viewpoint - The event "Taste of National Essence at Xianghu" showcased over 70 renowned time-honored brands, offering a blend of shopping, food, and cultural experiences, highlighting the charm of traditional culture and the significance of old brands in modern society [1][15]. Group 1: Event Overview - The event was held at Xianghu Dingshan Square, featuring a vibrant atmosphere with numerous stalls and a variety of products [3]. - The event included a "trade-in" service area for consumers to exchange old appliances and furniture, promoting environmental sustainability and providing tangible benefits [15]. Group 2: Featured Brands and Products - Lou Wai Lou, a historic restaurant in Hangzhou, offered classic dishes like West Lake vinegar fish and Longjing shrimp, along with convenient pre-packaged meals [3]. - Zhi Wei Guan, established in 1913, showcased a range of exquisite snacks, including dumplings and traditional pastries, reflecting nearly a century of culinary heritage [5]. - Wang Xing Ji's fans, known for their exquisite craftsmanship and artistic designs, were highlighted as both practical and artistic gifts [7]. - Zhu's Copper Art displayed a variety of copper products, emphasizing the artistic value and traditional craftsmanship involved [9]. - Five Flavors and its diverse range of traditional snacks attracted attention for their unique flavors and textures [11]. - The booth of Xin Tong Wine Fermented Steamed Buns was particularly popular, with long queues, showcasing a nostalgic taste that resonates with many [13]. - Dongwu Mountain Tofu Skin and Yongchang Stinky Tofu were noted for their unique flavors and culinary appeal, contributing to the event's diverse food offerings [15].

Core Insights - The article discusses the revival and modernization of traditional industries in China, emphasizing the importance of cultural heritage and innovation in sectors like silk, tea, and ceramics [5][12][14]. Group 1: Classic Industries - Classic industries are defined as traditional sectors with a rich historical background and cultural significance, such as tea, silk, and ceramics [5]. - These industries are not only part of the market economy but also serve as carriers of Chinese wisdom, skills, and culture [5]. - The integration of traditional craftsmanship with modern technology is revitalizing these classic industries, allowing them to adapt to contemporary market demands [5][14]. Group 2: Innovation in Traditional Craftsmanship - The production of Longquan celadon, a traditional ceramic, involves over 70 intricate processes, showcasing the complexity and artistry of the craft [6]. - Craftsmen like Xu Chaoxing are innovating within traditional frameworks, spending years to rediscover lost techniques and enhance the quality of their products [7][8]. - In Chengdu, traditional lacquerware and Shu brocade are being modernized through innovative techniques and collaborations with younger artisans [9][13]. Group 3: Engaging Younger Consumers - Brands like Wangxingji are adapting to attract younger consumers by collaborating with popular culture and offering personalized products [10][11]. - The silk industry, represented by companies like Kaixiya, is shifting from functional to value-based consumption, focusing on cultural expression and design aesthetics to appeal to modern consumers [12]. - Traditional brands are increasingly recognizing the importance of engaging with younger demographics to ensure the preservation and relevance of their crafts [12][13]. Group 4: Digital Transformation - The integration of digital technologies in classic industries is crucial for their transformation and modernization [14][16]. - Companies like Kaixiya are implementing smart manufacturing systems and digital management processes to enhance efficiency and responsiveness to market demands [16]. - The use of advanced technologies, such as 3D printing and AI, is revolutionizing traditional production methods, allowing for greater customization and improved product quality [15][16].