提起杭帮菜，你会想到什么？ 西湖醋鱼、东坡肉、龙井虾仁……作为杭州美食文化的鲜活注脚，既承载着千年宋韵的饮食基因， 又浸润着江南水乡的独特风味，是杭州城市文化不可或缺的重要组成。 杭帮菜的宣传如何在传播深度、载体创新与跨界联动上进一步提升，构建统一传播矩阵和强辨识度 符号，使消费者形成"'一提杭帮菜就联想到典型文化标签'的记忆点"，市政协文化文史和学习委员会负 责人建议，可从经典小吃入手，打造IP，比如将葱包桧、定胜糕等推向年轻群体，通过小红书达人探 店、淘宝主播现场制作等方式强化"传统小吃年轻化"标签；同时延伸开发文创衍生品，联合动漫企业设 计"杭帮菜卡通形象"，让IP渗透到日常消费场景。 杭帮面是不少"老饕们"的心头好。"可以组织一场'江南面王'争霸赛，在文化节庆活动中现场展示， 不仅能打造独特的品牌形象和文化，同时也为外地游客了解杭州、了解杭州美食打开一个新的窗口。" 中国作协会员、19楼网络股份有限公司副董事长陈华胜提出。 人才是品牌建设的核心力量。杭州饮食服务集团有限公司相关负责人表示，应培育和引进既懂杭帮 菜文化传承、又具现代管理思维的复合型人才，设立"市场创新贡献奖"，对打造爆款产品、提升年轻客 ...

Group 1 - The core viewpoint of the article highlights the globalization of Chinese cuisine as a means to evoke nostalgia and cultural connection among overseas consumers, particularly in the context of the recent opening of Quanjude in New York [2][26]. - The article notes that there are 700,000 Chinese restaurants worldwide, with an annual growth rate of 11.7%, and 78% of consumers are willing to pay a threefold premium for flavors reminiscent of their hometown [2][26]. Group 2 - The essence of Chinese cuisine globalization is described as transforming nostalgia into an emotional currency, supported by three principles of emotional economics: memory bank theory, food as identity symbols, and scene compensation mechanisms [3][15]. - Memory bank theory suggests that traditional dishes evoke strong memories, leading consumers to pay high prices for familiar tastes, such as British students paying £12-15 for Lanzhou ramen [7]. - Food serves as a cultural medium, with dishes representing regional identities and values, allowing consumers to experience different cultures through cuisine [11]. Group 3 - The article discusses the challenges faced by Chinese restaurants abroad, including cultural differences, regulatory barriers, and quality issues, which can diminish the emotional value of nostalgia [15][21]. - Specific examples include a sauerkraut fish brand in Europe facing inventory issues due to differing standards, and a Madrid hotpot restaurant's cultural misinterpretation leading to negative feedback [15][17]. - The prevalence of pre-packaged meals in overseas Chinese restaurants has reached 78%, highlighting significant taste differences compared to freshly prepared dishes [21]. Group 4 - To overcome these challenges, the article suggests focusing on cultural translation and localizing supply chains to create sustainable emotional connections [22][24]. - Cultural translation involves integrating local cultural elements into the dining experience, such as themed dining or interactive cooking experiences that resonate with local consumers [24]. - Localizing supply chains, as demonstrated by brands using local ingredients and reducing costs, allows for a more authentic representation of Chinese cuisine while maintaining quality [24]. Group 5 - The ultimate marketing goal for Chinese cuisine is not just authenticity in taste but the ability to evoke a sense of belonging and cultural connection for consumers in foreign lands [26]. - The article concludes that the experience of enjoying familiar dishes abroad transcends mere sustenance, representing a fusion of cultures and civilizations, with nostalgia serving as a universal language [27].

最近有幸参加了在湘湖定山广场举办的品味国粹情满湘湖第27届西博会杭州老字号嘉年华暨消费品以旧 换新"六进"活动 ，真可谓是收获满满，这场活动汇聚了来自各地的70余家知名老字号，为我们带来了 一场集购物、美食、文化体验于一体的消费盛宴。 一进入活动现场，便能感受到那热闹非凡的氛围。琳琅满目的商品摆满了各个展位，人来人往，叫卖 声、欢笑声交织在一起，构成了一曲欢快的市井交响乐。我首先被楼外楼的展位吸引。作为杭州的餐饮 老字号，楼外楼承载着深厚的历史文化底蕴，其展位布置古色古香，充满了江南韵味。在这里，不仅能 品尝到西湖醋鱼、龙井虾仁等经典杭帮菜肴，还能购买到一些方便携带的特色预制菜和糕点，让不能亲 临楼外楼餐厅的人们，也能在家中品尝到地道的杭帮美味。 知味观的展位同样人气十足。始创于1913年的知味观，以经营杭州风味菜和特色点心而闻名。展位前陈 列着各种精美的点心，像小笼包子、猫耳朵、幸福双等，每一款都让人垂涎欲滴。我忍不住买了几盒点 心，准备带回去和家人分享。品尝着软糯香甜的点心，仿佛能感受到知味观近百年的传承与坚守。 王星记的扇子一直是我心仪之物，这次在活动现场看到其展位，自然不能错过。王星记的扇子制作工艺 ...

Group 1 - The domestic catering consumption during the "May Day" holiday showed significant growth, with 53.4% of surveyed catering enterprises reporting a year-on-year revenue increase, averaging over 15% [1] - In key monitored cities, Beijing's in-store group purchase catering retail sales increased by 36.1% year-on-year, while online takeaway retail sales grew by 3.8% [1] - Notable performance from specific catering companies includes a revenue increase of 18.85% for Xiaobuxiang and 28.5% for Luckin Coffee, driven by product innovation and expansion [1] Group 2 - The integration of culture and tourism has enhanced the appeal of local cuisine, with orders for local specialty dishes from non-local tourists increasing by over 105% [2] - The trend of consumers shifting from single-scene consumption to a comprehensive experience of "eating, staying, and playing" is evident, with orders for related packages increasing by 180% during the holiday [2] - The implementation rate of safety production measures in the catering and accommodation industry is high, with over 90% of enterprises having basic fire safety measures in place [2]