在房地产市场调整的关键时期，一线城市也开始积极行动起来。 日前，广州市属国企珠实地产正式启动"保价行动"，旗下7个主力楼盘承诺"买贵补差价"，保价周期一直延续至2025年12月31日。 克而瑞数据显示，7月广州一手住宅网签量环比下滑近25%，降至4787套；二手住宅网签量环比下滑9.39%，降至8926套。 "保价行为本质上仍属于企业的营销策略。"8月12日上午，同策研究院联席院长宋红卫向《每日经济新闻》记者指出："从过往案例来看，这种策略确实能 产生一定效果，尤其是对刚需群体而言，保价行为至少提供了一道额外的保障，部分刚需购房者也可能因此被吸引。" 不过，宋红卫也强调，开发商的保价行为仅能保障项目的销售价格，无法涵盖二手房市场的价格波动。一旦购房者将房产再次出售，其价值将取决于二手 房市场，因此项目的内在价值才是保价承诺兑现的关键。 承诺"买贵了补差价" 珠实地产此次参与的"保价行动"项目，覆盖天河、荔湾、白云、增城四区的7个主力楼盘。 具体来看，珠江天河都荟、珠江花城等红盘承诺，2025年8月8日至10月15日认购的指定房源，若后续降价，可申请对应价差的同等价值补偿，最高金额为 20万元物业管理费。 每经 ...

Core Insights - The recent surge in home buying activity in Tianhe, particularly at the LianTou WenJinFu project, indicates a significant shift in the local real estate market driven by the influx of villagers participating in the housing exchange program [1][3][7] Group 1: Market Dynamics - The number of replacement housing options for villagers has increased from 5 to 9, which has led to heightened competition in the real estate market [3] - Tianhe district achieved a record of 1,044 new home registrations in June, surpassing other districts like Zengcheng and Panyu [8][11] - Six out of the top ten new home projects in Tianhe for the first half of the year were included in the housing exchange program, highlighting the program's impact on sales [11][12] Group 2: Sales Performance - The sales performance of several projects has seen dramatic increases, with the Zhongjian Tianhe Jingcheng No. 1 project experiencing a 3,700% month-over-month increase in June [13] - The overall sales momentum continued into July, with nearly 480 units sold in the first week alone, indicating strong demand [15] - The total available units in Tianhe are reported to be 7,142, suggesting a potential for rapid sales if the current trend continues [15] Group 3: Developer Strategies - Developers are actively implementing strategies to attract villagers, including offering free transportation and gifts, to capitalize on the housing exchange trend [19] - The success of the Huangpu district in utilizing the housing exchange model has set a precedent, with over 1,100 units sold and more than 20 billion yuan in funds circulated [22] Group 4: Broader Implications - The trend of using existing new homes for relocation purposes is expected to grow, as traditional motivations for home buying are diminishing [24][26] - The overall inventory in Guangzhou has increased, with Tianhe facing a longer absorption period compared to other districts, indicating a supply-demand imbalance [26]