星报讯 近日，记者从省文化和旅游厅获悉，我省将加快推进科技赋能文旅发展，到2027年底培育形成 3~5家具有全国影响力的文旅科技领军企业，打造一批吸引力强、市场竞争力突出的文旅消费新场景、 新业态、新模式。 近年来，随着文化表现形式创新、技术手段迭代更新以及游客对文化体验深度需求的不断提升，沉浸式 文旅演艺作为一种重要的文旅新业态受到广泛关注。我省将以虚拟现实、增强现实技术为载体，融合互 联网3.0、光影等技术，积极推进虚拟数字人演唱会、沉浸式电影院、球幕影院等沉浸式文旅娱乐服务 基础设施建设。应用元宇宙等数字技术，有机融合实体空间与数字内容，发展VR大空间、沉浸式夜 游、沉浸式街区（园区）等多元业态。引入沉浸式演艺、主题餐饮、剧本娱乐等业态，打造集购物、娱 乐、文化体验于一体的文商旅消费综合体。推动有条件的旅游景区、文博场馆、考古遗址公园、文化和 旅游消费集聚区、旅游休闲街区、旅游度假区等主体，依托实体与虚拟场景交互，构建贯通历史时空的 沉浸式体验环境。推进XR沉浸式体验展、"元·书局"数智新场景、X-META全感VR乐园等项目建设，持 续提升"三河明月夜""阜阳双清湾水上夜游""长江不夜城""徽秀""西递 ...

▲活动现场 12月23日，由成都市商务局与市经信局市新经济委联合举办的"科技赋能消费新场景"供需对接会专场活动在成都市民营经济发展促进中心举行。 活动精准匹配供需两端需求，齐聚行业主管部门、商务商贸园区、消费场景运营商、科技企业、行业协会代表，共商消费场景创新发展路径，为 成都加快国际消费中心城市建设注入新活力。 政策解读精准导航 基金推介强化金融支撑 此次对接会以"搭建平台、整合资源、推动落地"为核心，精心设置政策解读、基金推介等关键环节，为企业参与消费场景建设提供全方位指引与保障。政策 解读环节，市商务局相关负责人对成都消费场景升级配套政策进行了详细拆解，重点解读了新业态新模式新场景试点城市、国际化消费环境建设城市配套政 策，以及省级"蜀里安逸"消费新场景培育及相关奖补政策，清晰传递政策红利，帮助企业精准把握政策导向，明确参与场景建设的方向与路径。 | "霜里安逸" | 03 | | --- | --- | | 政策内容 | | | > KH加奖励: 首级财政 | | | 一、大力支 | | | (一) 实施 | 年10月1日: | | 加消费高品 | 的 消费促进 | | 长6%以上] | 元,符合务 ...

Core Insights - The 2025 China (Zhengzhou) Tourism Leisure and Entertainment Industry Expo opened on October 22, focusing on "Cultural Tourism Integration and Technological Innovation" [1] - The expo attracted over 500 global industry chain enterprises, showcasing advancements in digital technology, smart tourism, cultural creativity, and tourism equipment [1] Industry Overview - The expo features nine major areas, including amusement facilities, digital technology experiences, and immersive scene solutions, highlighting the latest achievements in the tourism leisure and entertainment sector [1] - Key attractions include land-based games like roller coasters and drop towers, water amusement devices, and digital entertainment technologies such as metaverse interactions and VR/AR content [1] Event Structure - The expo is part of the World Mayors Dialogue and the Zhengzhou International Tourism City Mayor Forum, organized by the China Amusement Machine and Park Association (CAAPA) [1] - It includes the China Tourism Leisure and Entertainment Industry Development Conference and 11 specialized forums, such as the Cultural Tourism IP Creators Forum, aimed at helping enterprises understand industry trends and adapt to changes [1]

Group 1 - The 2025 China Cultural Tourism Industry Expo concluded in Wuhan, attracting 2000 enterprises and 225,000 visitors, with a total signing amount of 23.28 billion yuan for cultural tourism projects [1][4] - The expo featured a theme of "Deepening Cultural Tourism Integration, Enjoying a Better Life," covering an exhibition area of 100,000 square meters, including various performance and experience zones [2] - The event saw significant on-site transactions, with cultural and tourism products generating 170 million yuan in sales, and 810 million yuan in cooperation agreements from five negotiation activities [4] Group 2 - Half of the 225,000 attendees were from outside Wuhan, with hotel bookings in the city increasing by 43.5% year-on-year during the expo [4] - The expo included promotional activities to convert business visitors into tourists, with various discounts offered at local attractions [7] - Upcoming events include a large-scale city parade during the National Day and Mid-Autumn Festival, featuring 20 cultural tourism floats and nearly 1,000 performers [7]

Group 1 - The "zero tariff" policy for self-use production equipment in Hainan Free Trade Port has been implemented for over four years, with the total value of benefits exceeding 6 billion yuan [1][6] - The first transaction under this policy saved 830,000 yuan for a medical equipment company, highlighting the significant cost reductions available to businesses [3][4] - The policy has expanded its benefits to various industries, including tourism and healthcare, allowing companies to import equipment without tariffs, VAT, or consumption tax [5][6] Group 2 - The policy has been upgraded to include additional items needed by the tourism industry, such as amusement park equipment, which has further enhanced its effectiveness [5][6] - The number of beneficiaries has increased to include public hospitals and research institutions, broadening the scope of the policy's impact [6] - As of June this year, the total value of benefits enjoyed by enterprises in Hainan reached 6.127 billion yuan, with tax reductions amounting to 1.029 billion yuan [6][7]