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上市险企中报观察:AI赋能保险业降本增效
Zhong Guo Jing Ji Wang· 2025-09-05 03:26
Core Insights - The application of AI in the domestic insurance industry is entering a new phase of large-scale implementation, with major companies focusing on cost reduction and efficiency enhancement across the entire business chain [1][2][3] AI Integration in Business Processes - AI technology is transforming core insurance processes from manual to intelligent-driven, significantly improving service efficiency and customer experience [2] - In underwriting and customer service, AI has enhanced operational efficiency, with automated underwriting rates reaching 95.8% and customer service response accuracy exceeding 95% [3][4] Cost Control and Risk Reduction - AI applications in customer service and auditing have substantially reduced labor costs, with companies like ZhongAn Insurance utilizing over 100 active AI robots, achieving 4.5 billion calls in the first half of the year [4][5] - Enhanced AI risk control capabilities have led to significant reductions in fraud losses, with Ping An Insurance intercepting fraud claims worth 6.44 billion yuan, a year-on-year increase of 6% [5] Future Development and Strategic Direction - Several listed insurance companies have identified AI as a long-term strategic direction, with China Pacific Insurance focusing on building an enterprise-level AI capability system [7][8] - The integration of AI is expected to drive innovation in personalized products, health management services, and investment capabilities, with Ping An's investment return rate rising to 3.1% [7][8]