Group 1 - The 2025 Jinan International Spring Water Festival showcases the deep connection between Jinan's spring water culture and traditional Chinese medicine, with Yang Hua, president of Fuzhao Group, serving as the torchbearer [1][5] - The festival is a significant cultural event in Jinan, emphasizing the city's commitment to enhancing its spring water culture and tourism brand [3] - Fuzhao Group, as a representative enterprise from Dong'e Town, is closely linked to spring water, utilizing high-quality water from the Longxi River for producing traditional Chinese medicine products [7][9] Group 2 - Fuzhao Group is recognized as the first state-owned donkey-hide gelatin factory in New China, holding unique national intangible cultural heritage skills and traditions [10] - The company integrates traditional craftsmanship with modern technology, aiming to promote Chinese culture and the health industry globally [11][12] - Fuzhao Group is committed to ecological protection and has developed multiple industrial parks to enhance its cultural tourism offerings and promote the heritage of donkey-hide gelatin [12][14]

Core Insights - Beijing Tongrentang's Shengmai Drink participated as the official health partner in the "Symphony Youth" music festival, aiming to engage with university students and promote traditional Chinese medicine in a modern context [1][8] - The event featured interactive areas like the "Vitality Diagnosis Research Institute" and "Extreme Challenge Training Camp," allowing students to experience the health benefits of Shengmai Drink through creative engagement [3][8] - The festival coincided with Father's Day, enhancing emotional connections through a collective performance of "Father's Prose Poem," which elevated the event's atmosphere [5][10] Company and Industry Summary - Beijing Tongrentang Shengmai Drink's "Vitality Supply Station" became a focal point at the festival, attracting a large number of students eager to learn about health and traditional Chinese medicine [5][6] - The company effectively combined professional Chinese medicine consultations with a vibrant music festival, breaking down barriers between traditional culture and younger audiences [8][12] - The event highlighted the brand's commitment to innovation and cultural transmission, showcasing its role in the creative transformation and development of traditional Chinese medicine in contemporary society [8][12]

Core Viewpoint - The recognition of Li Ning as a representative inheritor of the traditional production technique of Tongrentang's Xihuangwan signifies the importance of preserving and innovating traditional Chinese medicine practices in Beijing's cultural heritage [1][15]. Group 1: Company Overview - Tongrentang Technology Development Co., Ltd. has been involved in the traditional production of Chinese medicine, specifically Xihuangwan, which is a significant product in their portfolio [1]. - The company emphasizes the integration of traditional craftsmanship with modern techniques to enhance production efficiency and product quality [11]. Group 2: Skills and Techniques - Li Ning has mastered various intricate techniques in the production of Xihuangwan, including precise mixing of medicinal powders, careful control of ingredient ratios, and quality assurance through visual and tactile assessments [4][7]. - The production process involves multiple steps such as mixing, screening, drying, and coating, all of which require a high level of skill and attention to detail [5][9]. Group 3: Innovation and Adaptation - Li Ning has adapted the production techniques to meet modern standards, including the introduction of methods to ensure the stability of key components like bilirubin in the final product [9]. - The company has responded to increasing market demand by optimizing production processes, which has significantly improved yield rates and ensured a stable supply of Xihuangwan [11]. Group 4: Cultural Heritage and Education - Li Ning has taken on the role of mentor, establishing a skills master studio to pass on the traditional techniques to apprentices, thereby ensuring the continuity of this cultural heritage [13]. - The company actively participates in cultural events to promote traditional Chinese medicine and its values, enhancing public awareness and appreciation of its heritage [15].