Core Viewpoint - Tongrentang Technology Company utilizes the "Brilliant China" exhibition to revitalize its century-old brand, showcasing the depth of traditional Chinese medicine culture and its modern vitality [1][10]. Brand Communication Strategy - The company captures the emotional needs of modern consumers, creating a brand communication matrix that resonates deeply with both physical and emotional aspects of health [2]. - The emotional connection is emphasized through storytelling, such as the narrative around "36.5 degrees Celsius" representing both health and emotional warmth [5]. Product Focus and Health Philosophy - The company promotes its products like Beijing Tongrentang Cold Relief Granules, linking their efficacy to emotional support and everyday life experiences [5]. - The philosophy of "preventive treatment" is highlighted through products like Liuwei Dihuang Wan, which not only address health issues but also support a balanced lifestyle [7]. Brand Recognition and Industry Impact - The participation in the "Brilliant China" exhibition signifies national recognition of the company's brand strength and industry position, merging traditional wisdom with modern technology [10]. - The company's approach serves as a model for brand upgrading in the traditional Chinese medicine sector, contributing to the broader health consumption market [10]. Future Directions - The company aims to continue its commitment to traditional Chinese medicine while exploring innovative paths for development and enhancing product quality through technology [10]. - Plans include deepening the core product matrix, innovating communication strategies, and accelerating international expansion to showcase the unique charm of traditional Chinese medicine globally [10].

Core Viewpoint - The collaboration between Beijing Tongrentang and Mandarin Oriental Hotel aims to innovate the integration of traditional Chinese medicine (TCM) with high-end tourism, creating a unique "TCM + hotel" model that enhances health and wellness experiences for guests [1][4]. Group 1: Company Overview - Beijing Tongrentang, with over 300 years of history, is committed to the principles of "same repair of benevolence and benefit to the world" and emphasizes the importance of traditional craftsmanship in TCM [3]. - Mandarin Oriental Hotel, located in the historical preservation area of Qianmen, integrates traditional architectural styles with modern luxury, becoming a prominent cultural landmark in Beijing [3]. Group 2: Collaboration Details - The partnership is driven by a shared pursuit of cultural heritage and innovation, aiming to create a new exploration of cross-industry integration between TCM and hospitality [4]. - The collaboration will utilize TCM resources in hotel settings, providing guests with unique health-oriented experiences while promoting TCM culture through immersive platforms [4][5]. Group 3: Future Plans - Future initiatives include regular health seminars, the introduction of TCM products like herbal pillows and seasonal wellness teas, and ongoing non-heritage skill experiences to further integrate TCM into the hospitality experience [5]. - The partnership is positioned as a replicable model for cross-industry integration in the cultural tourism and wellness sectors, contributing to the revitalization of the old city and the economic development of the capital [5].

未来，双方将在酒店现有文旅体验基础上，进一步丰富中医药文化体验内容。酒店将定期举办中医健康 养生科普讲座，向宾客普及健康知识；后续还将推出中药药枕、节气养生茶饮等优质产品，实现"健康 服务+高端旅居"的价值叠加。同时，双方将持续开展非遗技艺体验等活动，让中医智慧全方位融入旅 居生活场景，赋能健康旅居。 同仁堂集团党委副书记、董事、工会主席范红在致辞中表示，同仁堂始终以传承弘扬中医药文化为己 任，此次合作打破行业边界，是以"传承精华、守正创新"为核心的意义深远的实践。北京同仁堂将专业 的中医康养资源应用于酒店场景，为高端旅居赋予独特的健康内涵；酒店则以优质的场景运营优势，为 中医药文化传播搭建起沉浸式展示平台，双方相互赋能，构建起以"沉浸式体验"与"生活方式融入"为核 心的现代中医药健康服务生态。这不仅让中医服务更贴近日常生活，实现中医药文化"以术入道"的生活 化落地，更能让宾客在旅居中亲身体验中医药智慧，为中医药传播开辟可感知、可参与的新路径。 12月10日，北京同仁堂与北京前门文华东方酒店携手，举行"中医赋能 旅居焕新"跨界合作启动仪式， 共同开启"中医+酒店"创新模式。此次双方携手，正是基于对传统文化传承 ...

近日，随着广州赛区最后一场比赛精彩落幕，由中华老字号北京同仁堂匠心打造的"真材实料，潇洒过 招"全国社区乒乓球系列赛事宣告圆满收官。本次活动历时数月，跨越郑州、沈阳、北京、石家庄、威 海、临沂、广州七大核心城市，累计举办10场社区赛事，成功将中医药健康理念与全民健身运动深度融 合，为新时代社区健康文化建设提供了创新范本。 从社区球台出发：一场深入生活的品牌对话 此次活动摒弃了传统宏大叙事，选择从社区乒乓球台切入。在北京、郑州、石家庄、广州等七座城市的 品质社区里，赛事巧妙地将乒乓运动所需的"腰部支撑"与产品"缓解腰膝酸软"的核心功效相关联。独创 的"药盒颠球"等趣味环节，让北京同仁堂的产品以意想不到的方式成为互动载体，使"真材实料，为你 撑腰"的品牌主张，不再是抽象的口号，而是可触摸、可体验的生动实践。 每一场比赛，都是一次品牌与用户的深度对话。赛场边，北京同仁堂特邀的中医专家提供专业咨询服 务；活动后，便捷的终端门店引流机制，让健康关怀从一时活动延伸为长久服务。这不仅是营销，更是 构建一种从认知到信任、从社区到门店的完整健康服务闭环。 跨越南北的温暖接力：定义健康生活新范式 项目成功将中医"补肾"的古典智慧 ...

Core Concept - The opening of Tongrentang's "Mi Qi Shen Cha" store in Beijing represents a fusion of traditional Chinese medicine culture with modern tea drinking trends, creating a new consumer experience that emphasizes health benefits and stylish engagement [1][8]. Company Overview - "Mi Qi Shen Cha" aims to integrate traditional herbal medicine into the lifestyles of young consumers, with a focus on a unique blend of ancient and modern design in its store located in a culturally rich area [3][8]. - The store features a design that combines traditional Chinese medicine aesthetics with contemporary tea drinking spaces, enhancing the consumer experience through artistic displays of herbal ingredients [3][8]. Product Offerings - Each beverage is designed to merge traditional herbal elements with modern tea formats, exemplified by popular drinks like "Yuan Qi Niu Ru Cha," which combines ginseng with milk, and other herbal blends that maintain both taste and health benefits [5][7]. - The product line includes various innovative forms such as herbal milk teas, traditional drinks like "Qing Run Hang Ju Drink," and even herbal-infused ice creams, breaking the stereotype that ginseng is solely a medicinal ingredient [7][8]. Customization and Target Market - "Mi Qi Shen Cha" plans to introduce a personalized tea drink service tailored to different consumer needs, such as energy-boosting options for office workers and recovery drinks for night owls, reflecting a deep understanding of diverse lifestyle scenarios [7][8]. - The brand's approach to customization extends to gift sets, allowing for personalized ingredient combinations and packaging, making health-conscious choices more accessible and appealing [7][8]. Market Positioning - The launch of the "Mi Qi Shen Cha" store marks a significant step in the modernization and youth-oriented transformation of a traditional brand, aiming to make traditional Chinese medicine more relatable and engaging for younger generations [8].

Core Insights - The company is committed to the inheritance and innovation of traditional Chinese medicine, focusing on pharmaceutical manufacturing, distribution, and health sectors [1] - The company is accelerating the resumption of production for quality products like Pearl Eye Drops, guided by clinical value and efficacy [1] - The company has made significant progress in drug re-registration, with 53 drugs obtaining re-registration approval since the beginning of 2025, surpassing the total for the entire year of 2024 [1] - The company is leveraging existing product advantages to launch a series of products, including Iron Skin Feng Dou Tablets and Goji Berry Extract, to meet diverse consumer needs [1] - The company is planning capacity expansion based on market demand and strategic factors, with stable production operations [1] - A subsidiary is expected to invest 100 million yuan in capacity enhancement and technological transformation, significantly increasing the extraction capacity of traditional Chinese medicine [1] - The first phase of the project has been capped as of May 29, 2023, with production expected to commence by the end of 2026 [1]

Group 1 - The 2025 Jinan International Spring Water Festival showcases the deep connection between Jinan's spring water culture and traditional Chinese medicine, with Yang Hua, president of Fuzhao Group, serving as the torchbearer [1][5] - The festival is a significant cultural event in Jinan, emphasizing the city's commitment to enhancing its spring water culture and tourism brand [3] - Fuzhao Group, as a representative enterprise from Dong'e Town, is closely linked to spring water, utilizing high-quality water from the Longxi River for producing traditional Chinese medicine products [7][9] Group 2 - Fuzhao Group is recognized as the first state-owned donkey-hide gelatin factory in New China, holding unique national intangible cultural heritage skills and traditions [10] - The company integrates traditional craftsmanship with modern technology, aiming to promote Chinese culture and the health industry globally [11][12] - Fuzhao Group is committed to ecological protection and has developed multiple industrial parks to enhance its cultural tourism offerings and promote the heritage of donkey-hide gelatin [12][14]

Core Insights - Beijing Tongrentang's Shengmai Drink participated as the official health partner in the "Symphony Youth" music festival, aiming to engage with university students and promote traditional Chinese medicine in a modern context [1][8] - The event featured interactive areas like the "Vitality Diagnosis Research Institute" and "Extreme Challenge Training Camp," allowing students to experience the health benefits of Shengmai Drink through creative engagement [3][8] - The festival coincided with Father's Day, enhancing emotional connections through a collective performance of "Father's Prose Poem," which elevated the event's atmosphere [5][10] Company and Industry Summary - Beijing Tongrentang Shengmai Drink's "Vitality Supply Station" became a focal point at the festival, attracting a large number of students eager to learn about health and traditional Chinese medicine [5][6] - The company effectively combined professional Chinese medicine consultations with a vibrant music festival, breaking down barriers between traditional culture and younger audiences [8][12] - The event highlighted the brand's commitment to innovation and cultural transmission, showcasing its role in the creative transformation and development of traditional Chinese medicine in contemporary society [8][12]

Core Viewpoint - The recognition of Li Ning as a representative inheritor of the traditional production technique of Tongrentang's Xihuangwan signifies the importance of preserving and innovating traditional Chinese medicine practices in Beijing's cultural heritage [1][15]. Group 1: Company Overview - Tongrentang Technology Development Co., Ltd. has been involved in the traditional production of Chinese medicine, specifically Xihuangwan, which is a significant product in their portfolio [1]. - The company emphasizes the integration of traditional craftsmanship with modern techniques to enhance production efficiency and product quality [11]. Group 2: Skills and Techniques - Li Ning has mastered various intricate techniques in the production of Xihuangwan, including precise mixing of medicinal powders, careful control of ingredient ratios, and quality assurance through visual and tactile assessments [4][7]. - The production process involves multiple steps such as mixing, screening, drying, and coating, all of which require a high level of skill and attention to detail [5][9]. Group 3: Innovation and Adaptation - Li Ning has adapted the production techniques to meet modern standards, including the introduction of methods to ensure the stability of key components like bilirubin in the final product [9]. - The company has responded to increasing market demand by optimizing production processes, which has significantly improved yield rates and ensured a stable supply of Xihuangwan [11]. Group 4: Cultural Heritage and Education - Li Ning has taken on the role of mentor, establishing a skills master studio to pass on the traditional techniques to apprentices, thereby ensuring the continuity of this cultural heritage [13]. - The company actively participates in cultural events to promote traditional Chinese medicine and its values, enhancing public awareness and appreciation of its heritage [15].