（来源：中国旅游报） 转自：中国旅游报 "十五五"规划建议对"加快农业农村现代化，扎实推进乡村全面振兴"作出部署，明确提出"推动农村基 本具备现代生活条件"，为加快农业农村现代化、扎实推进乡村全面振兴指明了方向。通过盘活乡村资 源、推进城乡交流、传承优秀文化，为乡村现代化注入产业动能与人文内涵，让"现代生活条件"兼具发 展活力与文化温度。农文旅融合已成为全面推进乡村振兴的重要抓手。 四川作为农业大省、文化大省、旅游大省，有丰富的资源禀赋与多元的地域文化，其农文旅融合实践走 在了全国前列，出现了很多具有示范意义的"四川经验"。从川西林盘到彝乡苗寨，从蜀南竹海到攀西阳 光，一场以融合为驱动、以乡村为主场的变革正在蓬勃兴起。 一、深层动因：为什么是农文旅融合？ 推动乡村全面振兴的路径中，农文旅融合脱颖而出，有其历史必然性以及现实紧迫性。传统"农家乐"模 式在满足初级的休闲需求之后，就陷入了同质化严重、消费单一、可持续性差的困境之中，无法支撑起 乡村全面振兴与农民共同富裕。 农文旅融合的要义，在于依靠文化赋值、旅游赋能，重新塑造农业的多种价值和乡村的多种功能的业 态。它把农业从第一产业扩展到创意、体验、服务等第三产业 ...

Core Insights - The article emphasizes the importance of enhancing agricultural production capacity and quality, promoting rural development, and improving the effectiveness of policies aimed at benefiting farmers [1] Group 1: Rural Development and Integration - The completion of the upgraded Port Nine Road has improved accessibility to rural areas, facilitating tourism and local economic development [1] - The village of Lunan has transformed from a remote area with limited infrastructure to a vibrant community with new businesses such as coffee shops, agritourism, and homestays, driven by the return of young entrepreneurs [2] - The integration model of "Party branch + cooperative + enterprise" has been established to coordinate resources and enhance local development, allowing villagers to invest land and receive dividends [1][2] Group 2: Economic Growth and Income - In the first half of the year, rural residents' per capita disposable income grew by 6.2%, surpassing urban income growth, which has stimulated consumption in rural areas [3] - The retail sales of consumer goods in rural areas reached 49,039 billion yuan in the first three quarters, marking a year-on-year increase of 4.6% [3] Group 3: Urban-Rural Integration and Public Services - The article highlights the ongoing efforts to promote urban-rural integration through new urbanization initiatives, focusing on county-level development as a key connector between cities and rural areas [4] - Improvements in public services, such as education and healthcare, are narrowing the gap between urban and rural areas, contributing to a more equitable distribution of resources [4] - The goal is to achieve equal basic rights for urban and rural residents, enhance public service accessibility, and promote balanced income distribution [4]

Core Insights - The article emphasizes the importance of enhancing agricultural production capacity and quality, promoting livable and workable rural areas, and improving the effectiveness of policies that benefit farmers [1] Group 1: Rural Development and Integration - The completion of the upgraded Port Nine Road has improved accessibility to rural areas, facilitating tourism and local economic development [2] - The case of Lunan Village illustrates successful rural revitalization through a model of "party branch + cooperative + enterprise," which integrates resources and encourages local entrepreneurship [2][3] - The influx of young people returning to their hometowns has led to increased community engagement and the establishment of various local businesses, such as farms and guesthouses [3] Group 2: Economic Growth and Income - In the first half of the year, rural residents' per capita disposable income grew by 6.2%, surpassing urban income growth, indicating a positive trend in rural economic conditions [4] - The retail sales of consumer goods in rural areas reached 49,039 billion yuan, with a year-on-year growth of 4.6%, reflecting a vibrant rural consumption market [4] - The integration of urban and rural areas is being driven by new urbanization efforts, focusing on county-level development as a key connector between cities and rural areas [5] Group 3: Public Services and Quality of Life - There has been a significant reduction in the gap of public services between urban and rural areas, with improvements in education, healthcare, and elderly care services [5] - The goal is to achieve equal basic rights for urban and rural residents, enhance public service levels, and promote balanced income distribution, ultimately improving the quality of life for rural inhabitants [5]

Core Viewpoint - The article emphasizes the significant ecological restoration and sustainable development efforts along the Yangtze River in Suzhou, highlighting the transformation from industrial exploitation to ecological preservation and green development [1][2][3]. Group 1: Ecological Restoration Efforts - Suzhou has implemented the "co-grasping major protection, not engaging in major development" policy, focusing on ecological priority and green development [1]. - The transformation of Zhangjiagang Bay, where 75% of the production shoreline has been converted to ecological shoreline, exemplifies the success of these efforts [2]. - The average number of Yangtze River dolphins observed in the Suzhou section increased from 1.3 in 2018 to 3.1 in 2023, indicating improved ecological conditions [5][6]. Group 2: Biodiversity and Environmental Improvements - The biodiversity index in the Suzhou section of the Yangtze River has shown significant improvement, with 15 species of benthic animals and 52 species of algae recorded in 2022, compared to pre-fishing ban levels [5][6]. - The water quality in the region has improved, with the water quality of local rivers rising from a poor category to a moderate level due to strict environmental regulations [2][6]. - Suzhou's ecological restoration projects have added nearly 5,000 acres of green space and implemented over 700 river management projects [2][6]. Group 3: Cultural and Economic Development - The integration of cultural heritage and tourism in areas like the ancient town of Shaxi and the development of eco-parks have revitalized local economies while preserving cultural identity [7][8]. - The establishment of a comprehensive ecological park at Huangsipupu, which combines historical and ecological resources, showcases the potential for sustainable tourism [8]. - The investment in infrastructure and eco-friendly facilities along the river has led to increased tourism, with some villages attracting over 200,000 visitors annually [8].

Group 1 - The local state-owned enterprises are focusing on key areas to support rural revitalization, aligning with the five-year transition period for consolidating poverty alleviation achievements [1] - Companies are actively collaborating with local governments to identify resource endowments and development needs, helping rural areas find suitable industrial directions [1] - The National Energy Group Ningxia Electric Power Co., Ltd. is investing in photovoltaic projects to create "sunshine savings" for villagers [1] Group 2 - Various enterprises are leveraging regional resource advantages to develop integrated business models such as "new energy + rural tourism + health care," enhancing income for farmers [1] - The Ningxia Agricultural Reclamation Group Co., Ltd. is creating "rural complex" projects that connect farmers through profit-sharing and guaranteed purchase agreements, steadily increasing farmers' income [1] - The state-owned enterprises in the region are using their market platform advantages to promote Ningxia's specialty agricultural products, facilitating a transition from "growing well" to "selling well" [1] Group 3 - The China Petroleum & Chemical Corporation has established a "Yijie·Ningxia Quality Products" section to directly reach national consumers with local specialties like goji berries and lamb [1] - A collaborative initiative involving major state-owned enterprises aims to enhance the market presence of Ningxia's specialty products, with over 30 central enterprises participating [1] - The National Grid Corporation is investing in rural power grid enhancement projects to support rural industrial development and improve living standards [2] Group 4 - By the end of 2024, nine central enterprises stationed in Ningxia have sent 46 cadres to assist, trained 24,600 individuals, and invested 156 million yuan [2] - The sales volume of Ningxia's "six special" products in central enterprises reached 373 million yuan, directly creating 552 jobs and facilitating the transfer of 1,106 jobs [2]