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戴德梁行:2025年深圳优质购物中心净吸纳量同比增长3.0% TMT行业拉动甲级写字楼租赁需求
Zheng Quan Ri Bao Wang· 2026-01-07 06:48
本报讯 (记者李昱丞)2026年1月6日,房地产服务和咨询顾问公司戴德梁行在深圳东方湾国际中心举办2025/2026年度深 圳房地产市场新闻发布会,主题为"见微知著,穿越周期的长期主义"。 张晓端认为,尽管写字楼市场整体需求增长动能偏弱,但也涌现出一些结构性机会。TMT行业贡献了全年最多的甲级写字 楼租赁需求,以租赁面积计占比约达总需求的三分之一。具体来看,AI产业的快速发展带动相关企业的租赁活跃度在2025年表 现亮眼。而在业务扩张的驱动下,新兴的消费电子类企业亦有升级办公场所的需求,正逐步成为租赁需求的主力来源。 (编辑 郭之宸) 戴德梁行研究院副院长、华南及华中区研究部主管及董事张晓端分析,激烈的竞争亦促使购物中心业主积极引入首店打造 差异化优势。"以旧换新"政策持续释放红利,叠加深圳科创产业的稳健增长与技术迭代,为数码电子及智能家电品牌的扩张提 供坚实支撑。影石创新、大疆、韶音等品牌各有数家店铺在年内相继开业,带动数码电子及智能家电品牌占所有业态的比重连 续两年上升至4.8%。 写字楼方面,2025年四个一线城市净吸纳量合计117.5万平方米,较2024年小幅下降3.2%,处于低位持稳的状态。其中, ...
特写:写字楼市场“以价换量” 深圳创业企业办公成本降低
Core Insights - The office rental market in Shenzhen has entered a low-cost era, with significant reductions in rental prices and availability of government subsidies for entrepreneurs [1][2] - The average rent for Grade A office buildings in Shenzhen has decreased by 5.3% to 160.1 RMB per square meter as of Q2 2023, compared to the peak rent of 276.6 RMB per square meter in 2018, representing a decline of over 40% [1][2] Group 1: Market Dynamics - There is an abundance of office space available in Shenzhen, leading to lower rental costs for startups [1] - Property owners are adopting aggressive pricing strategies to retain tenants, as the cost of retaining a customer is lower than acquiring a new one [1][2] - The trend of moving from industrial parks to Grade A office buildings is driven by the expiration of preferential policies and the appeal of longer rent-free periods and subsidies [1] Group 2: Future Outlook - The Shenzhen office market is expected to see further rental declines of 2.7% and 3.1% in Q1 and Q2 of 2025, respectively, as owners respond to market pressures [2] - The local government is actively supporting the incubation and development of key industries, providing low-cost, high-quality office spaces [2] - Shenzhen's strong industrial foundation, particularly in hard technology sectors like AI, smart manufacturing, and semiconductors, is expected to drive structural growth in the office market, contributing to future market recovery [2]