Core Viewpoint - Dongguan is redefining its manufacturing identity by presenting itself as a "City of Manufacturing Aesthetics" at the 138th Canton Fair, signaling a shift from mere product output to value output in the manufacturing sector [1][2][5]. Group 1: Manufacturing Aesthetics Concept - The concept of "Manufacturing Aesthetics" was systematically introduced by Dongguan in 2024, focusing on six dimensions: design, craftsmanship, production, products, culture, and philosophy [1]. - This initiative aims to inject a more appealing "soul" into Dongguan's robust manufacturing "body," emphasizing the importance of aesthetics in manufacturing [1][6]. - Dongguan's participation in the Canton Fair represents a collective branding effort, showcasing a unified image that highlights the region's commitment to high-quality design and craftsmanship [2][3]. Group 2: Transformation of Dongguan's Manufacturing - Dongguan manufacturers are transitioning from being mere suppliers to solution providers, reflecting a fundamental change in how they present their products [3][4]. - The fair featured a significant increase in "specialized, refined, distinctive, and innovative" enterprises, indicating a shift towards high-quality, niche manufacturing [3]. - Companies are now focusing on creating comprehensive experiences rather than just showcasing individual products, as seen in the home furnishings and electronics sectors [4]. Group 3: Global Trade and Market Positioning - Dongguan's approach to "Manufacturing Aesthetics" is seen as a response to the evolving global trade landscape, positioning itself as a key player in high-quality development within China's manufacturing sector [2][5]. - The city is moving away from traditional labor-intensive industries and is exploring new avenues for brand development and technological innovation [5][6]. - Dongguan's practices illustrate a shift in the global value chain, as companies aim to enhance their positions by focusing on design, sustainability, and brand loyalty [6][7].

Core Viewpoint - Dongguan showcases its "Manufacturing Aesthetics City" image at the 138th Canton Fair, highlighting the city's innovative upgrade in manufacturing and its strong market competitiveness [1][2][4]. Group 1: Event Overview - The 138th Canton Fair opened on October 15, featuring Dongguan's debut as "Manufacturing Aesthetics City" with a focus on brand building and consumer interaction [1]. - Dongguan's participation includes 476 companies with a total of 1,000 exhibition booths, marking a historical high with a 42 booth increase from the previous year [4][5]. Group 2: Economic Performance - Dongguan's foreign trade from January to August reached 1,025.61 billion, a year-on-year increase of 14.6%, significantly higher than national and provincial averages [4]. - Exports totaled 629.68 billion, growing by 9.0%, while imports surged by 24.9% to 395.92 billion [4]. Group 3: Product Innovation - Dongguan companies are emphasizing "Manufacturing Aesthetics" to enhance product value and international appeal, with innovative designs and functionalities showcased at the fair [6][7]. - Notable products include high-speed hair dryers and curling irons from Dongjing Electric, which integrate advanced technology for improved user experience [6]. Group 4: Marketing and Promotion - Dongguan is leveraging the Canton Fair to enhance its global brand presence through various promotional activities, including targeted procurement meetings and product showcases [8][9]. - The city plans to host a series of events to connect with global buyers and showcase its manufacturing capabilities, further promoting its unique industrial image [9].

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