经典广告语遭同行吐槽，公牛集团（603195.SH）起诉家的公司索赔420万元一事迎来最新进展。 据智通财经，1月21日，针对该事件，家的电器在广州召开媒体沟通会。面对"蹭流量"的质疑，家的电器创始人、总经理匡建回应称，发声初衷源于维护公 平竞争环境和消费者知情权，而非炒作。在发出《致开关行业同仁的一封公开信》后，公司决定将争议转化为动力，通过法律途径厘清是非，同时用更具创 新力的产品参与市场竞争。 据家的电器的代理律师柏伟介绍，家的电器已就公牛集团提起的诉讼提出管辖权异议，目前该案处于管辖权异议处理阶段。此外，家的电器已向中山市第二 人民法院提起独立诉讼，指控该广告存在合规性疑问，涉嫌虚假宣传和不正当竞争，法院已于2026年1月16日正式受理此案。 此前，家的电器多个销售人员此前在社交平台发布视频，称公牛集团长期使用的宣传语——"10户中国家庭，7户用公牛"，存在误导性宣传，是"大字吹牛、 小字免责"，引起外界关注。 2025年12月16日，家的公司在给中国开关行业同仁的一封公开信称，12月12日，公司收到了一份特殊的"战书"。"公牛集团正式起诉我们，索赔420万。理由 是我们对行业广告话术的客观探讨，以及 ...

Core Viewpoint - The dispute between Gongniu Group and Jia's Company centers around the advertising slogan "7 out of 10 Chinese families use Gongniu," which Jia's Company claims is misleading and constitutes false advertising [1][3]. Group 1: Incident Overview - Multiple sales personnel from Jia's Company released over 200 videos on social media questioning the validity of Gongniu's advertising slogan, leading to a lawsuit from Gongniu seeking 4.2 million yuan in damages [1][4]. - Gongniu Group asserts that it has always adhered to the Advertising Law of the People's Republic of China and that the slogan is supported by rigorous third-party research [1][2]. Group 2: Research and Data - Gongniu's claim is based on a study conducted by Shanghai Shangpu Consulting Group, which indicates that over 70% of Chinese households are currently using or have previously used Gongniu products [2][3]. - The research covers the entire household market in China (excluding Hong Kong, Macau, and Taiwan) and includes various product categories such as electrical connections, wall switches, LED lighting, and digital accessories [2]. Group 3: Market Position and Reactions - Gongniu Group is recognized as a leading company in the consumer electrical field, holding a significant market share in the socket market [3]. - Jia's Company argues that the slogan's broad application without clear limitations can mislead consumers regarding Gongniu's market share across different product categories [4].

Company Overview - Guizhou Guihang Automotive Parts Co., Ltd. is located in Guiyang, Guizhou Province, and was established on December 29, 1999. The company was listed on December 27, 2001. Its main business involves automotive parts and aviation products [1][2]. Financial Performance - For the first half of 2025, Guizhou Guihang achieved operating revenue of 1.234 billion yuan, representing a year-on-year growth of 10.69%. The net profit attributable to the parent company was 87.48 million yuan, an increase of 18.29% year-on-year [2]. - The company has cumulatively distributed 814 million yuan in dividends since its A-share listing, with 147 million yuan distributed over the past three years [3]. Stock Performance - As of September 26, the stock price of Guizhou Guihang rose by 2.03% to 14.56 yuan per share, with a total market capitalization of 5.887 billion yuan. The stock has increased by 23.52% year-to-date [1]. - The stock has seen a net outflow of 884,200 yuan in principal funds, with large orders accounting for 15.57% of total purchases and 17.61% of total sales [1]. Shareholder Information - As of September 19, the number of shareholders for Guizhou Guihang was 24,300, a decrease of 9.57% from the previous period. The average circulating shares per person increased by 10.58% to 16,642 shares [2]. - As of June 30, 2025, Hong Kong Central Clearing Limited was the fourth-largest circulating shareholder, holding 4.1412 million shares, a decrease of 763,300 shares from the previous period [3]. Business Segments - The main revenue components for Guizhou Guihang include: windshield wipers (42.79%), electrical switches (17.62%), radiators (13.79%), locks (9.25%), window lifters (7.58%), air filters (3.17%), other income (3.06%), and sealing strips (2.73%) [1]. Industry Classification - Guizhou Guihang is classified under the automotive industry, specifically in the automotive parts sector, and is associated with concepts such as general aviation, large aircraft, state-owned enterprise reform, aerospace and military industry, and drones [2].