电子商务专业
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中国东方教育:深化新专业布局,赋能“新蓝领”职业发展
Zhong Guo Zheng Quan Bao· 2025-09-11 12:15
Core Viewpoint - The company is strategically positioning itself to address the talent gap in new professions, enhancing its professional offerings and training programs to meet the growing demand for skilled blue-collar workers in the context of economic restructuring and policy support [1][5]. Group 1: Professional Development and Training - The company has introduced multiple emerging majors focusing on skill-based and standardized training for new blue-collar workers, including areas like smart device maintenance and IoT technology [3][4]. - The training modules include skill upgrades, advanced manufacturing technology, and modern service business, aiming to cultivate high-skilled talent aligned with industry needs [3][5]. - The company emphasizes the importance of digital skills, offering programs such as PLC and e-commerce to empower traditional industries [3][4]. Group 2: Employment Promotion Initiatives - The company has implemented measures to synchronize professional training with market demands, ensuring that students' skills align with industry requirements [8][9]. - New programs such as AI algorithm engineers and AI application trainers have been introduced to keep pace with technological advancements [8]. - The company actively collaborates with enterprises to gather insights on the latest technology trends and talent needs, facilitating a comprehensive employment ecosystem [9]. Group 3: Continuous Curriculum Updates - The company maintains a high professional update and replacement rate of over 30% annually, ensuring that educational content remains relevant to industry advancements [11][12]. - A three-tiered research and development system supports the continuous iteration of course content in line with industry demands [12][13]. - The company has successfully expanded into new sectors, such as beauty education, which has seen significant revenue growth and high employment rates for graduates [12].
中国最容易转行的大学专业,谁读谁后悔
36氪· 2025-06-29 23:55
Core Viewpoint - The article discusses the challenges and realities faced by graduates of e-commerce programs in China, highlighting the disparity between the perceived opportunities in the industry and the actual job market conditions [4][6][21]. Group 1: E-commerce Education Landscape - E-commerce has become a popular field of study, with over 600 universities offering related programs, indicating a promising outlook for the industry [5][15]. - The initial enthusiasm for e-commerce programs has waned, with many graduates struggling to find relevant jobs, leading to a significant drop in the number of new programs being established [11][15]. - In 2004, the employment rate for e-commerce graduates was reported to be as low as 20%, reflecting the difficulties in securing relevant positions [13][14]. Group 2: Job Market and Employment Challenges - Despite a high demand for e-commerce positions, with projections of 1.627 million job openings by 2025, graduates still face significant challenges in finding suitable roles [21][28]. - Many graduates report that the most accessible positions are low-paying customer service roles, leading to feelings of frustration and inadequacy [22][32]. - The e-commerce industry places a strong emphasis on practical experience, which many graduates lack, resulting in a gap between education and job readiness [24][39]. Group 3: Work Conditions in E-commerce - E-commerce jobs are characterized by high workloads and long hours, with many employees experiencing burnout due to the demanding nature of the work [29][31]. - The average salary for e-commerce specialists is low, with nearly 70% of employees earning less than 10,000 yuan per month, and some even earning below 5,000 yuan [32][33]. - Many employees find themselves performing multiple roles within the industry, leading to a sense of being overworked and underappreciated [30][31]. Group 4: Career Transition and Future Prospects - A significant number of e-commerce professionals are considering career changes due to the challenging work environment and limited growth opportunities [34][36]. - Those with skills in video production and design find it easier to transition to related fields, while others may struggle to find relevant opportunities outside of e-commerce [36][37]. - The perception that a degree in e-commerce is essential for success in the industry is challenged, as practical skills and adaptability are often more valuable [39].
中国最容易转行的大学专业,谁读谁后悔
虎嗅APP· 2025-06-26 13:19
Core Viewpoint - The article discusses the challenges and realities faced by graduates of e-commerce programs in China, highlighting the disparity between the perceived opportunities in the industry and the actual job market conditions [4][5][12]. Group 1: E-commerce Education and Job Market - E-commerce has become a popular field of study, with over 600 universities offering related programs, indicating a promising outlook [4][8]. - Despite the initial enthusiasm, many graduates face difficulties in finding relevant jobs, leading to a decline in the number of new e-commerce programs being established [9][12]. - In 2004, the employment rate for e-commerce graduates was reported to be only 20%, reflecting the challenges in securing jobs in the field [12][13]. Group 2: Industry Demand and Graduate Experiences - From 2014 to 2022, the number of people employed in e-commerce grew to nearly 70 million, increasing the demand for e-commerce professionals [15]. - Despite the high number of job openings in the e-commerce sector, many graduates report difficulties in finding suitable positions, often ending up in unrelated fields [20][21]. - A significant portion of e-commerce job postings (38.3%) do not require a specific educational background, making it easier for individuals to enter the industry, albeit with low pay and high demands [28][29]. Group 3: Work Conditions and Career Progression - E-commerce jobs are characterized by long hours and high workloads, with many employees feeling overburdened by their responsibilities [30][32]. - The average salary for e-commerce specialists is relatively low, with nearly 70% of employees with over four years of experience earning less than 10,000 yuan per month [35]. - Many e-commerce workers consider transitioning to other fields due to the demanding nature of their jobs and the lack of growth opportunities [37][39].
探访实训室、学生现场炫技,新京报中招直播走进北京新城职业学校
Xin Jing Bao· 2025-03-27 13:50
围绕北京城市副中心建设,中职学校如何培养人才?舞台艺术设计与制作、钢琴调律这些新专业都培养哪些人 才?职业技能大赛对中职学生有多重要?3月25日上午,新京报主办的2025年"职教未来·升学直通车"中招系列直 播公益活动走进北京新城职业学校,通过直播探校、校长访谈等方式,在专业设置、升学路径、就业前景等方面 为家长和考生答疑解惑。 北京新城职业学校校长刘慧金(左二)为家长和考生答疑解惑。 视频直播截图 多位"校内达人"当向导,带网友云逛校园 北京新城职业学校位于通州区台湖镇,紧邻台湖演艺小镇,占地180亩,是通州区唯一一所公办职业学校,省部级 重点职业学校。值得一提的是,在此次探校直播中,该校多位优秀学生作为向导介绍在学校的生活、学习情况。 2022级幼儿保育专业的陈玥熹是国家级奖学金和北京市政府奖学金的获得者,平时也作为主持人参与学校的文体 活动;她的同学王婷萱开设的视频号"小萱在吗"专门介绍中职生的生活;旅游服务与管理专业的高三学生盛景灏 和中西餐专业的同学们近期在希尔顿酒店实习,趁回校准备职业技能大赛的机会参与直播活动,三名同学沿途分 别从校园环境、衣食住行、专业学习等方面详细介绍学校情况,并带领记者和中 ...