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银发旅游列车一票难求 沉浸式体验成文旅消费新宠
Zheng Quan Ri Bao Wang· 2025-07-31 13:40
Group 1 - The core viewpoint of the news is the introduction of the "Silver Travel Train" initiative in Sichuan Province, aiming to enhance service consumption and promote tourism for the elderly, with a target of operating at least 200 trains and attracting over 60,000 tourists by 2027 [1] - The "Action Plan" for optimizing the Silver Travel Train was officially issued on July 8, 2023, in collaboration with various departments including the Sichuan Provincial Department of Commerce and the Sichuan Provincial Department of Culture and Tourism [1] - The initiative aligns with a broader national trend where multiple provinces have already launched similar Silver Travel Train services, indicating a growing demand and popularity among the elderly demographic [1] Group 2 - The Silver Travel Train concept follows the "train follows the people, day tours and night travel" philosophy, providing a comfortable and leisurely travel experience that meets the social and emotional needs of the elderly [2] - The increasing frequency of Silver Travel Trains is a result of the successful intersection between the elderly demographic and the cultural tourism market, driven by a rise in overall tourism consumption and a shift towards more diverse and personalized spending habits among older consumers [2] - Immersive experiences are becoming a new favorite in the cultural tourism sector, with various projects like movie towns and interactive experiences gaining popularity, contributing to the vitality of the tourism industry [2] Group 3 - On the demand side, consumers in the cultural tourism market prioritize experience, quality service, and reasonable pricing [3] - On the supply side, immersive cultural tourism projects are emerging nationwide, utilizing technologies like artificial intelligence and virtual reality to create engaging experiences that satisfy consumer curiosity [3] - The current and future growth of immersive cultural tourism projects is expected to be a significant driver of consumption, necessitating efforts to enhance service levels and tailor marketing strategies to different consumer preferences [3]
凝心聚力谋发展 实干担当谱新篇
Zheng Zhou Ri Bao· 2025-07-03 00:48
Group 1 - The Zhengzhou Municipal Party Committee's 12th Plenary Session outlines a clear blueprint for the city's future development, emphasizing high-quality growth and the importance of grassroots engagement from party members, business leaders, and the public [1] - The 二七 District is focusing on the integration of culture, tourism, and sports, aiming to enhance public cultural services and promote major projects to inject new momentum into the industry [2] - The Zhengdong New District aims to become a key hub for international consumption and logistics, with a projected 20% increase in the number of buildings generating over 100 million yuan in tax revenue by 2024 [3] Group 2 - The 金水 District is leveraging its commercial advantages to develop diverse consumption scenarios and improve urban infrastructure, while enhancing community governance through innovative models [4] - The 高新区 is committed to innovation and industry upgrades, with a focus on key technologies to contribute to Zhengzhou's development as a science and technology powerhouse [5] - The 登封市 is advancing rural reforms and enhancing infrastructure, aiming to combine ecological governance with the development of local tourism and agriculture [7] Group 3 - The 荥阳市 is focused on high-quality development and enhancing governance efficiency, with a commitment to achieving the goals set in the 14th Five-Year Plan [8] - The 中牟新区 is promoting significant cultural and tourism projects to support its urban branding efforts, while actively engaging with local businesses to create a favorable environment [9]
非遗、工艺美术、创意设计、文化旅游等产品琳琅满目 河南文化元素闪耀文博会
He Nan Ri Bao· 2025-05-24 23:26
Group 1: Event Overview - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) showcased the Henan Pavilion with the theme "Walking Henan, Understanding China" [3] - The Henan Pavilion featured four main sections: "Hua Xia Source Pulse," "Craftsmanship of Henan," "Trendy Henan," and "Henan's Cultural Chapters," highlighting the province's cultural heritage and innovative practices [3] - The event attracted a large number of visitors, showcasing a variety of cultural products including intangible cultural heritage, arts and crafts, creative design, and cultural tourism [3][4] Group 2: Cultural Products and Innovations - The Henan Pavilion displayed unique cultural products such as peony porcelain, tri-colored pottery, and gold and silver crafts, emphasizing the blend of traditional craftsmanship with modern design [3][4] - The Yuxiang District presented diverse intangible cultural heritage items, including stone guardian figurines and Yuzhou Jun porcelain, showcasing the unique cultural value of the region [4] - The introduction of projects like the "Only Henan Drama Fantasy City" and "Jianye Movie Town" highlighted the integration of traditional culture with modern trends, appealing to family tourism [5] Group 3: Copyright and Cultural Exchange - The Henan Copyright Pavilion made its debut at the Cultural Fair, focusing on "Copyright Empowering Value, Innovation Driving Future" with a display area of 64 square meters [6] - The pavilion emphasized three main areas: "Root Transmission and Copyright Protection," "Innovative Development and Copyright Empowerment," and "Cultural Going Global and Copyright Safeguarding," showcasing how copyright can activate traditional culture [6] - The exhibition included various cultural works that demonstrated the province's efforts to promote its culture globally through copyright [6]