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从国际大牌到商业娱乐综合体 北京商业年末集中“上新”
Xin Jing Bao· 2025-12-22 09:34
Core Insights - Beijing's consumer enthusiasm is rising as year-end approaches, with multiple new commercial landmarks opening to attract shoppers [1] Group 1: New Commercial Developments - The Louis Vuitton House opened in Beijing's Sanlitun Taikoo Li, designed by renowned architect Jun Aoki, featuring a four-story retail space with a restaurant [2] - Sanlitun Taikoo Li has seen significant upgrades with the introduction of high-end luxury stores like Tiffany, Dior, and Louis Vuitton, along with various dining options [3] - The Zhongguancun ART PARK Dazhongcheng East District opened recently, featuring over 60 new stores, including 11 first stores in Beijing, enhancing the area's brand offerings [4][5] Group 2: Diverse Offerings and Experiences - Zhongguancun ART PARK Dazhongcheng incorporates high-end dining and lifestyle supermarkets, along with immersive art installations and events to enhance consumer experience [5] - The Bay Area project combines multiple business formats, including hotels and contemporary art centers, aiming to attract visitors from nearby Universal Studios [6] - The Bay Area features several first stores and flagship locations, enhancing its appeal to consumers and diversifying the shopping experience [6] Group 3: Market Trends and Strategies - Beijing's commercial landscape is evolving with a focus on differentiation, as highlighted by the introduction of over 5,000 first stores since 2019 [7] - Since 2021, over 5 million square meters of new commercial space has been added, with policies supporting the transition from single-function to multi-experience spaces [8] - The concentration of new openings before the holiday season is a strategic move to boost foot traffic and brand visibility, showcasing the city's upgraded commercial landmarks [8]
路易威登之家落地北京三里屯太古里北区
Bei Jing Shang Bao· 2025-12-19 13:38
北京商报讯(记者 刘卓澜)12月19日,路易威登之家于北京三里屯太古里启幕。北京商报记者在现场看到,路易威登零售内容主要分布于四层空间内,涵 盖男士和女士皮具、成衣、鞋履、珠宝、腕表、香氛、美妆及配饰等。值得关注的是,该门店引入了Le Café Louis Vuitton餐厅,提供午餐、下午茶及晚餐体 验。 据介绍,路易威登之家由著名建筑师青木淳设计,他曾负责多家路易威登专卖店的设计工作。针对北京门店的外立面设计,青木淳的设计灵感汲取中国传统 园林造景的典型元素,运用于立面,从而打造出精工玻璃幕墙。同时,建筑立面被构想为一件优雅、透光而若隐若现的服饰,从而形成光影与动感的交织。 ...