马应龙 20251021 摘要 马应龙主营业务集中于痔疮膏、痔疮栓等医药工业产品，以及医疗服务 和医药商业，其中痔疮膏和痔疮栓是核心产品，同时涉足皮肤科、眼科 及其他大健康品类。 2024 年至 2025 年，马应龙痔疮业务受益于渠道优化，中小连锁销售 持续正增长，2024 年机床品类增长 23%，2025 年上半年仍保持高双 位数增长，一级经销商管控加强，库存保持健康水平。 马应龙通过线上广告和线下联名推广，实现线上线下、院内院外的全方 位营销，提升品牌知名度，并通过调整不同品类、规格产品价格，提高 收入空间和利润。 马应龙大健康消费品业务增长迅速，湿厕纸上市后销售额已达上亿元， 在线上电商领域表现突出，八宝眼霜上半年也实现高双位数增长。 截至第二季度末，马应龙账面现金约为 20 亿元，分红比例维持在 50%，现金流状况良好，应收账款及库存均处于健康水平，预计今年利 润将稳健增长。 渠道优化与提价措施带动马应龙纯销端实现同比正增长，为公司利润增 长提供动力，公司整体财务状况稳健。 马应龙凭借低价高频消费模式，在 OTC 渠道中展现出较强韧性，即使面 临压力仍能保持质量较高的双位数增长，具有显著竞争优势和投资 ...

Core Insights - The article discusses the historical significance and modern applications of Borneol, a traditional Chinese medicine ingredient known for its cooling and pain-relieving properties [3][4][5]. Historical Context - Borneol's history dates back to the Southern and Northern Dynasties, originally derived from the resin of the Dragon's Brain tree, and was considered a "divine medicine" [3]. - It gained popularity in the Tang Dynasty, especially among royalty, and became more accessible to the public during the Song Dynasty as alternative sources were discovered [3]. Medicinal Properties - Borneol is characterized as cold in nature and is associated with the heart, spleen, and lung meridians, providing effects such as awakening the mind and alleviating heat-related ailments [4]. - Modern research highlights its main components, Borneol and Isoborneol, which possess antibacterial and anti-inflammatory properties, enhancing the absorption of other medications [5]. Applications in Traditional Medicine - Borneol is a key ingredient in various traditional Chinese medicines, including An Gong Niu Huang Wan for emergency treatment of stroke and other formulations for heart-related issues [6]. - It is commonly found in over-the-counter products for sore throat relief and other ailments, showcasing its widespread use in both internal and external medications [6]. Cautions and Misuse - Historical texts warn against the misuse of Borneol, indicating that it should be used cautiously and not for prolonged periods due to potential adverse effects [7][8]. - There are prevalent misconceptions among patients regarding the use of Borneol-containing medications, leading to inappropriate usage and increased health risks [8]. Recommendations for Safe Use - The article emphasizes the importance of reading medication instructions carefully, especially for vulnerable populations like pregnant women and the elderly [9]. - It advises against self-medication and highlights the need for professional consultation to avoid potential drug interactions and ensure safe usage of Borneol-containing products [9].

Group 1 - The article emphasizes the importance of understanding trends as they reshape environments, opportunities, and entire industries, highlighting that many individuals may find themselves outpaced by changes despite their hard work [2][3][5] - AI is presented as a prime example of a trend that can be integrated into various job functions to enhance efficiency, suggesting that repetitive tasks should be delegated to AI to focus on more valuable activities [4][10] - The article discusses how trends can guide career decisions, such as whether to deepen expertise in a current field or pivot to a new one, and how tools like ChatGPT can significantly improve work efficiency [6][10] Group 2 - The author introduces the concept of "soft power," which encompasses skills like judgment, emotional understanding, and interpersonal relationships, asserting that these are crucial in the AI era [15][16] - Real-life examples illustrate that while AI can handle data processing and logical reasoning, it cannot replicate the human ability to connect emotionally and build trust, which is essential in fields like sales and public relations [17][19] - The article suggests that individuals should leverage AI as a "super tool" to handle standard tasks, allowing them to concentrate on uniquely human capabilities such as empathy and creativity [22][23] Group 3 - The article proposes three strategies for individuals to find their unique "irreplaceability" in the AI era: using AI for repetitive tasks, cultivating genuine relationships based on shared values, and developing a personal brand through consistent output of valuable content [21][24][26] - It emphasizes the importance of creating a "minimum replicable influence," where individuals can share their expertise in a way that benefits others, thereby building a personal brand that stands out in a crowded digital landscape [26][28] - The overarching message is that success in the AI era will not come from being faster or smarter than AI, but from identifying and amplifying the unique human qualities that AI cannot replicate [28][29]