Core Insights - The recent high temperatures have led to a surge in sales of "cooling" personal care products, with brands focusing on product innovation and marketing to tap into the "cooling economy" [1][2][4] Sales Performance - Popular products like floral water and cooling oil have seen significant sales, with brands like Liu Shen and Runben ranking high on e-commerce platforms. Liu Shen's floral water has monthly sales exceeding 70,000 bottles, while a 3g box of Longhu cooling oil sold over 100,000 units on Meituan [2][4] - The online sales of cooling products have been driven by social media influencers promoting them as summer essentials, with 99% of buyers giving positive reviews [2][4] Product Innovation - Domestic cooling personal care products have undergone significant upgrades in formulation, efficacy, and packaging, with many brands emphasizing natural ingredients and targeting sensitive skin [4][5] - New product designs, such as roll-on applicators and portable mini-packaging, have been introduced to enhance user experience and convenience [4][5] Market Trends - The traditional market for basic cooling products is becoming saturated, leading to structural growth in niche segments. Online channels are identified as key growth drivers [5][6] - Brands are launching products tailored to specific outdoor activities, such as camping and cycling, to attract adventurous consumers [5][6] International Demand - The demand for cooling personal care products is not limited to domestic consumers; there is a growing market overseas. Products that cost around 5 yuan in China are being sold for double that on international platforms [9][15] - In the first half of the year, China exported 38,500 tons of floral water and cooling oil, with export values reaching 1.93 billion yuan, reflecting a year-on-year growth of 14.2% and 50.3% respectively [15][24] Brand Strategy - Companies like Shanghai Zhonghua Pharmaceutical are focusing on brand rejuvenation and expanding their e-commerce presence to align with modern consumer preferences [8][24] - Liu Shen has redefined its brand identity around the concept of "refreshing," aiming to create long-term brand value through systematic adjustments in product offerings and marketing strategies [8][24]

Core Viewpoint - The company actively engages in social responsibility by organizing a caring activity for the elderly and sanitation workers, showcasing the positive image of the insurance industry in fulfilling its social duties [1][6]. Group 1: Community Engagement - The company organized a caring activity during the hot summer to provide support and relief to sanitation workers, distributing chilled mineral water, essential oils, and herbal medicine to help them cope with the heat [4]. - In addition to supporting sanitation workers, the company placed mineral water and disposable raincoats at a fire station's care station, allowing anyone in need, including the elderly, children, and busy commuters, to access these items [4]. Group 2: Social Responsibility - This caring activity reflects the company's commitment to vulnerable groups and highlights the insurance industry's role in promoting social responsibility [6]. - On the occasion of the "7.8 National Insurance Publicity Day," the company demonstrated the warmth and strength of insurance through tangible actions, aiming to enhance public perception of the industry [6][7]. - The company plans to continue its efforts in organizing meaningful activities to contribute to a more harmonious and beautiful society, adhering to the principle of "people-oriented, serving society" [7].

Group 1 - The core viewpoint of the articles highlights the severe heatwave in Hangzhou and the city's proactive measures to assist homeless individuals and those in temporary distress during the summer [1][2] - The Hangzhou Rescue Management Station has initiated a "Summer Cooling" special rescue action to provide relief to street dwellers, including distributing food, water, clothing, masks, and other heat-relief supplies [1] - The rescue teams, referred to as "Rescue Pioneers," are actively patrolling areas where homeless individuals tend to gather, such as parks, underground passages, and bridges, to encourage them to seek shelter [1] Group 2 - The rescue station operates a 24-hour hotline to ensure that assistance is available at all times, providing clean and sanitized accommodations equipped with air conditioning and fans [2] - Additional services offered include psychological counseling, individual support, and resource linkage tailored to the needs of the assisted individuals [2] - The rescue management station has called on citizens to report any homeless individuals or those in distress by contacting emergency services or the rescue hotline, ensuring that help is accessible [2]

Core Insights - The article discusses the historical significance and modern applications of Borneol, a traditional Chinese medicine ingredient known for its cooling and pain-relieving properties [3][4][5]. Historical Context - Borneol's history dates back to the Southern and Northern Dynasties, originally derived from the resin of the Dragon's Brain tree, and was considered a "divine medicine" [3]. - It gained popularity in the Tang Dynasty, especially among royalty, and became more accessible to the public during the Song Dynasty as alternative sources were discovered [3]. Medicinal Properties - Borneol is characterized as cold in nature and is associated with the heart, spleen, and lung meridians, providing effects such as awakening the mind and alleviating heat-related ailments [4]. - Modern research highlights its main components, Borneol and Isoborneol, which possess antibacterial and anti-inflammatory properties, enhancing the absorption of other medications [5]. Applications in Traditional Medicine - Borneol is a key ingredient in various traditional Chinese medicines, including An Gong Niu Huang Wan for emergency treatment of stroke and other formulations for heart-related issues [6]. - It is commonly found in over-the-counter products for sore throat relief and other ailments, showcasing its widespread use in both internal and external medications [6]. Cautions and Misuse - Historical texts warn against the misuse of Borneol, indicating that it should be used cautiously and not for prolonged periods due to potential adverse effects [7][8]. - There are prevalent misconceptions among patients regarding the use of Borneol-containing medications, leading to inappropriate usage and increased health risks [8]. Recommendations for Safe Use - The article emphasizes the importance of reading medication instructions carefully, especially for vulnerable populations like pregnant women and the elderly [9]. - It advises against self-medication and highlights the need for professional consultation to avoid potential drug interactions and ensure safe usage of Borneol-containing products [9].

Group 1 - The article discusses the common usage and differences between cooling oil and wind oil, highlighting that cooling oil is more effective for symptoms like dizziness and nasal congestion due to its camphor content [1][3] - Wind oil contains methyl salicylate, which has local analgesic, anti-inflammatory, and swelling-reducing properties, primarily used for relieving skin reactions from insect bites and mild headaches [3] - Both cooling oil and wind oil can cause allergic reactions in individuals with sensitive skin, and they should not be used on open wounds as they may aggravate pain and delay healing [5] Group 2 - Pregnant women and nursing mothers should use cooling oil with caution, while wind oil is advised against for pregnant women and children under three due to its methyl salicylate content [7] - The article emphasizes that cooling oil and wind oil should not be used together as they may cause skin irritation and allergic symptoms [7] - The article also addresses the misconception of Huoxiang Zhengqi as a "universal remedy" for heat-related issues, stating that it should be used according to specific symptoms [9][11] Group 3 - The article explains the two types of heatstroke in traditional Chinese medicine: "yang heatstroke" caused by high temperatures and "yin heatstroke" caused by cold exposure, each with distinct symptoms and treatment methods [9][11] - Huoxiang Zhengqi is suitable for symptoms like dizziness, nausea, and low fever in hot weather, but not for high fever cases, as it may worsen the condition [11]

Group 1 - The article discusses the common summer remedies in China, such as cooling oil and herbal medicines, and highlights the frequent misuse of these products [1][2] - It emphasizes the differences between cooling oil and wind oil, noting that cooling oil is effective for symptoms like dizziness and heatstroke, while wind oil is used for pain relief and inflammation [4][6] - The article warns against the combined use of cooling oil and wind oil due to potential skin irritation and allergic reactions [8] Group 2 - The article explains the concept of heatstroke in traditional Chinese medicine, categorizing it into "yang heatstroke" and "yin heatstroke," each with distinct causes and symptoms [9] - It specifies that herbal remedies like Huoxiang Zhengqi should be used according to specific symptoms, and not as a general preventive measure against heatstroke [11] - The article highlights the importance of checking for alcohol content in herbal remedies, as some formulations may contain alcohol, which can interact negatively with certain medications [12][14] Group 3 - The article clarifies the differences between two similar-sounding remedies, Rendan and Rendan, noting that Rendan contains toxic ingredients and should be used with caution [15][17] - It states that Rendan is used for nausea and dizziness, while Rendan is for digestive issues and mild heatstroke [16] - The article warns against the simultaneous use of these two remedies due to the risk of overdose and adverse reactions [18]

Group 1 - The article discusses the ongoing high temperatures in North China, with some areas exceeding 40°C, and provides guidance on preventing heatstroke and emergency treatment [1] - Recommendations for preventing heatstroke include wearing light, loose, and breathable clothing, staying hydrated with at least 1500ml of water daily, and consuming fruits and vegetables to replenish lost fluids [2] - It is advised to maintain a regular lifestyle, reduce outdoor activities during peak sun hours, and prepare cooling medications for long outings [2] Group 2 - Heatstroke can be categorized into three stages: pre-symptomatic, mild, and severe, with symptoms ranging from dizziness and fatigue to high body temperature and potential loss of consciousness [3][4][5] - For pre-symptomatic heatstroke, it is crucial to move to a cooler environment and hydrate with cool drinks, while common medications include herbal remedies and cooling oils [6] - Special precautions for elderly patients with chronic diseases include regular hydration, reduced physical activity, electrolyte replenishment, and maintaining contact with family for assistance [7][8]