这是新消费智库第 2 6 9 9 期文章 1. 亨氏推出有机核桃油 2.水獭吨吨推出新品「东方抹茶轻乳茶」 3. YeeHoO 英氏推出「超韧绒」羽绒系列 4. 皇家美素佳儿 联名娇韵诗推出联名礼盒 5. 孩儿面推出儿童润肤组合 6. 九阳豆浆推出新品「黑咖生可 可自律豆浆粉」 7.徐福记官宣孙颖莎代言奇巧、趣满果 8.绝味推出超市型门店 9.「 麦当劳」 x 「奔驰」联动上新 10. 海底捞推出宴会店 11. 香飘飘全国首店将落地杭州 12. 德芙脆可可巧克力全新上市 13. 世喜官宣全球品牌代言人卢靖姗 ...... 新消费导读 4. 皇家美素佳儿 联名娇韵诗推出联名礼盒 图片来源：AI生成 一周新品 1. 亨氏推出有机核桃油 图片来源：AI生成 亨氏推出有机核桃油，宣称精选汾阳与新疆优质产区核桃低温物理榨取技术，无添加，保留核桃原香与营养，不饱和脂肪酸含量达 85% ，亚 油酸与 α- 亚麻酸 5 ： 1 的黄金比列，低酸价认证确保产品新鲜度。 （ EBH 母婴时代 ） 2. 水獭吨吨推出新品「东方抹茶轻乳茶」。 近日，水獭吨吨推出新品「东方抹茶轻乳茶」。 据品牌介绍，新品精选浙江一级抹茶，且每杯融入 ...

Core Insights - The collaboration between chain restaurants and celebrity chefs, particularly those from the popular cooking show "一饭封神," is emerging as a new marketing strategy to attract consumers and differentiate products in a competitive market [1][2][5] Group 1: Celebrity Chef Collaborations - McDonald's is launching a new product, "White Truffle Flavored French Ham Angus Thick Burger," featuring chef Li Zi'an, who gained popularity from the show [1] - Other brands, such as Heytea and Wangwang Group, are also collaborating with Li Zi'an to create limited-time offerings, indicating a trend among restaurants to leverage celebrity chefs for product launches [1][2] Group 2: Market Dynamics - The restaurant industry is currently facing intense competition characterized by price wars and reliance on promotional strategies, making collaborations with high-profile chefs a cost-effective way to stand out [2] - The industry has entered a phase of stock competition, where brands struggle with product homogenization and high customer acquisition costs [2] Group 3: Pricing and Sales Performance - The newly launched products from collaborations are priced higher than regular offerings, with tea brands' products priced between 16 to 19 yuan and Heytea's products at 29 yuan, reflecting a premium positioning [3] - Initial sales data shows strong market response, with nearly 900,000 cups sold in the first week for the tea brand's new products and 1,000 units sold on the first day for Heytea's limited offerings [4] Group 4: Long-term Viability Concerns - Despite the initial success, there are concerns about the sustainability of such marketing strategies, as the core values of celebrity chefs may conflict with the industrialized nature of chain restaurants [5] - The frequent association of chefs with chain brands may dilute their professional image, raising questions about the long-term value proposition for consumers once the marketing hype fades [5]