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柏柳村:白茶飘香的故乡
Core Viewpoint - Fuding white tea, recognized as a geographical indication product of China, has gained international acclaim and is deeply rooted in the unique culture and values of its origin, Fuding City, particularly in Bai Liu Village, known as the "First Village of Chinese White Tea" [1][3]. Group 1: Historical Significance - Fuding white tea was officially recognized as a protected geographical product by the former National Quality Supervision and Inspection Administration in June 2004 [1]. - Bai Liu Village has been a significant contributor to the white tea industry, with over 3 million acres of white tea seedlings planted nationwide, 70% to 80% of which originate from this village [1]. - The village was designated as the "First Village of Chinese White Tea" in 2009 after expert evaluation by the China International Tea Culture Research Association [1]. Group 2: Cultural Heritage - The legacy of white tea production in Bai Liu Village is attributed to generations of tea artisans, including Mei Xiangjing, a master of white tea making and a national intangible cultural heritage inheritor [3][4]. - Mei Xiangjing's grandfather, Mei Bozhen, played a pivotal role in promoting Fuding white tea, winning a gold medal at the Panama-Pacific International Exposition in 1915 [3][4]. - The family has a rich history in the tea business, with Mei Bozhen establishing a tea business that gained recognition across China and beyond [3][4]. Group 3: Modern Developments - The current tea production area in Bai Liu Village is approximately 5,400 acres, with 16 tea factories operating in the village [1]. - Mei Fusheng, a descendant of the Mei family, is committed to preserving traditional charcoal baking techniques in tea production, emphasizing quality control and the natural properties of white tea [7][8]. - The white tea industry in Fuding City is thriving, with 350,000 out of a population of 600,000 engaged in the white tea sector, supported by 300,000 acres of tea plantations [9].
高端茶遇冷,5元茶救场? 小罐茶下沉,网友调侃“割韭菜换姿势” | BUG
Xin Lang Ke Ji· 2025-06-06 00:00
文 | 《BUG》栏目 张奥 近日,小罐茶又搞了一波"大事情"。 布局高端茶赛道多年后,小罐茶官宣推出战略级新品高香无糖茶,单瓶售价仅5元,是目前该品牌最便 宜的单品。一经推出,质疑声纷至沓来,"又是智商税?""换低端赛道割韭菜?" 但为什么此时推出低价茶?这或许与小罐茶的现状息息相关。 《BUG》栏目发现,在小罐茶淘宝官方旗舰店,千元以上的高端茶仅有少数卖出百单,其余多个品历 史成交不到30单,间接证明其高端化战略似乎受阻;此外,小罐茶正面临着"关店危机"——据极海品牌 监测显示,近90天内小罐茶新开门店58家,关闭门店同样达58家,而未正常营业30天以上门店占比高达 48%。 对于售价,小罐茶创始人杜国楹"卖个关子",称"DeepSeek给的建议零售价是15元/瓶,但综合考虑多方 因素,最终把零售价定在了5元/瓶。" 有网友认为这是杜国楹在为小罐茶营销炒作、博取流量,也有人认为这位"营销大师"要洗心革面做便宜 茶了。 公开资料显示,小罐茶成立于2014年,真正在市场打出知名度还是3年后,凭借一句"小罐茶,大师 作"的广告语刷屏大江南北。每一罐都是泰斗级制茶大师手工制作,配上采茶、烘火、翻茶叶等环节的 画面 ...
崂山茶香
Jing Ji Ri Bao· 2025-05-16 22:55
青岛崂山脚下沙子口广场,清甜茶香在空气中静静流淌,一场崂山白茶展演会正在进行中。 "崂山还有白茶?"观者好奇。崂山茶以绿茶著称,很多人还是第一次听说崂山有白茶。 这场由青岛幼儿师范高等专科学校许莎莎技能大师工作室策划的茶艺展演,融入了崂山文化元素和历史 背景,让更多人了解崂山茶背后的故事。 将茶具一一归位,冯吉祥感慨:"茶艺背后不仅是对水温与时间的精准把控,更是一种文化的延续和传 承。" 特意来观看茶艺展演的茶农段桂玲竖起大拇指:"孩子们太会整活了!"她晃了晃手里的手机,"不仅带 我们设计了一条'采青—摊晾—炒制—品鉴'的直播路线,连设备怎么架、灯光怎么调都手把手教我 们"。她熟练点开直播页面,"现在我也能对着镜头讲茶树品种、教大家看茶汤了!" "崂山茶种植面积有2万多亩,在进行产业调研时,听到最多的就是人才短缺难题,既缺'能冲泡会运 营'的复合型人才,又缺能推动崂山茶'走出去'的高层次人才,更缺愿意扎根行业的稳定人才。"青岛市 茶文化研究会常务理事、全国技术能手许莎莎将实战经验与产业一线需求融合转化为系统教学案例。 一旁的青岛幼儿师范高等专科学校文旅学院副院长朱福芳微微颔首,"我们引入全国技术能手,就是要 ...