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2025年中国茉莉花茶行业市场政策、产业链图谱、供需现状、进出口贸易、竞争格局及发展趋势研判:大径茶庄、张一元、吴裕泰等老字号竞争优势明显[图]
Chan Ye Xin Xi Wang· 2025-11-26 03:02
内容概要:随着国民健康意识的不断提升,消费者对饮品的选择愈发理性,更青睐天然无添加的产品, 茉莉花茶凭借天然窨制的花香,以及带来的舒缓压力的情绪价值,受到重度消费者的青睐,与此同时, 新式茶饮的崛起让茉莉花茶成为重要基底原料,融入年轻群体的日常消费场景,此外,随着电商市场的 发展,进一步拓宽了茉莉花茶的销售路径,电商直播、社群营销等方式让产区直发产品直达消费者,小 分量袋装产品在电商平台销量快速增长,据中国茶叶流通协会数据显示,2024年我国茉莉花茶内销量达 12.76万吨,同比增长7.95%;内销额达252.59亿元,同比增长12.10%;内销均价达198.00元/㎏;同年广 西壮族自治区横州市、福建省福州市、四川省犍为县、云南省元江县四大主产区茉莉花茶产量完成 13.81万吨,同比增长11.73%,其中,横州市占比最大,高达65.2%。 上市企业:八马茶业(06980.HK)、天福(06868.HK) 相关企业:闽榕茶业有限公司、北京张一元茶叶有限责任公司、福州市帮利茶业有限责任公司、北京吴 裕泰茶业股份有限公司、福建春伦集团有限公司、四川省峨眉山竹叶青茶业有限公司、福建茶叶进出口 有限责任公司、广西茉莉 ...
以匠心点亮品质之光(纵横)
Ren Min Ri Bao· 2025-11-23 22:20
近日,一段15秒的短视频让浙江陈女士家中一口"平平无奇"的钢锅意外走红,陈女士直言想再买一个。 这口被网友称为"传家锅"的不锈钢炒锅,历经两代人使用仍不粘不锈。其超凡的耐用性,源自当年工人 师傅一锤一锤地手工敲打、一遍一遍地耐心锤炼。在"寻锅"网友与当地政府的助推下,浙江温州瑞安一 家停产10余年的老厂复工复产。"寻锅"故事,映照出当代消费者对国货品质的珍视与呼唤。 无独有偶,在山西太原,中华老字号"乾和祥"茶庄有一款定价20元的茉莉花茶,诠释着同样的品质坚 守。面对原料成本上涨的压力,茶庄坚持精选优质茶坯,沿用古法技艺,针对太原水质特点反复拼配、 萃香,确保品质始终如一。实践证明,坚守匠心、追求品质的企业,终将在激烈的市场竞争中脱颖而 出,赢得消费者的长久信赖。 (责编:卫嘉、白宇) 工匠精神的传承,更需凝聚社会各方合力。行业组织应充分发挥引导规范作用,引领企业严守品质底 线。企业要弘扬精益求精的工匠精神,在增品种、提品质、创品牌上苦练内功。消费者也应擦亮眼睛, 多支持优质产品。 党的二十届四中全会提出:"加快建设制造强国、质量强国、航天强国、交通强国、网络强国,保持制 造业合理比重,构建以先进制造业为骨干 ...
天津河东区:监督助力非遗文化传承
天津市河东区持续加大对非遗保护传承的力度,茉莉花茶、郑氏漆器等非遗项目"破圈"出彩,成为该区 直沽文化的生动注脚。天津市河东区纪委监委立足职能职责,以监督刚性守护非遗根脉、厚植廉洁氛 围,为非遗发展注入新动能。 该区纪委监委每年全程参与非遗申报工作,重点对非遗保护政策落实、项目资金使用、干部履职尽责等 方面开展监督检查,严防非遗保护传承工作中出现"形象工程""数字非遗"、重申报轻保护、资金浪费滥 用等问题,及时纠偏正向。 着眼推动健全完善保障机制,助力非遗文化在保护中传承、在传承中发展,该区纪检监察机关运用调研 监督、下沉走访等方式,推动常态化开展非遗进社区、进校园、进企业等惠民活动。同时,紧盯"非遗 +商业+文旅"融合场景的创新落地,推动打通非遗文化传承与现代消费需求的连接通道。 该区纪委监委还深度挖掘本土非遗资源中的廉洁元素,推动非遗与廉洁文化融合发展,联合区文旅等部 门拍摄廉洁文化情景短剧,绘制河东区廉洁文化地图,不断强化社会大众对非遗的价值认同、践行廉洁 理念的行动自觉。(天津市纪委监委 || 责任编辑 刘靖晗) "从以往的工作来看,外界往往因为不了解非遗项目申报的政策、标准、程序等情况而产生质疑,认 ...
梧州六堡茶年产量跃升至近4万吨
Zhong Guo Xin Wen Wang· 2025-11-15 16:43
Core Insights - The 2025 Black Tea Industry Upgrade Development Exchange Conference was held in Wuzhou, Guangxi, highlighting the growth and development of the Wuzhou Liubao tea industry [1] - Wuzhou has achieved significant increases in both production and value of Liubao tea, with annual production rising from 17,000 tons to nearly 40,000 tons and comprehensive output value increasing from 11 billion to nearly 30 billion [1] - Guangxi's tea garden area has exceeded 1.7 million acres, with tea production reaching nearly 130,000 tons, maintaining a position among the top ten in the country for six consecutive years [1] - The conference showcased the collaborative development of the black tea industry, with representatives from major black tea production areas and leading enterprises presenting their achievements [1] - The brand value of Wuzhou Liubao tea has reached 5.507 billion, supported by initiatives such as the China-Europe Railway Express and the "Tea and World" series of events to expand domestic and international markets [1] Group 1 - Wuzhou's Liubao tea production has significantly increased, with annual output reaching nearly 40,000 tons [1] - The comprehensive output value of Liubao tea has grown to nearly 30 billion, reflecting a strong economic impact [1] - Guangxi's tea production has consistently ranked among the top ten in the nation for six years, with a total production of nearly 130,000 tons [1] Group 2 - The conference highlighted the collaborative efforts of various black tea production areas and enterprises, showcasing a vibrant industry landscape [1] - The brand value of Wuzhou Liubao tea has been enhanced through strategic initiatives, reaching 5.507 billion [1] - The tea industry in Cangwu County is also thriving, with a production of 13,000 tons and a comprehensive output value exceeding 10 billion in 2024 [2]
《2025年度全国茉莉花茶产销形势调研报告》发布,产业内外销市场双增
Nan Fang Nong Cun Bao· 2025-11-07 00:35
Core Insights - The report published by the China Tea Circulation Association indicates a strong growth in both domestic and international markets for jasmine tea, driven by the expansion of consumption scenarios and the digital transformation of the industry [2][5][6]. Production and Processing - In 2024, the total planting area for jasmine flowers in the four major production regions of China reached 234,400 acres, a year-on-year increase of 17.97%. The production volume was 153,600 tons, up 10.42%, with a total output value of approximately 7.098 billion yuan, reflecting a significant increase of 57.98% [10][11]. - The processing volume of jasmine tea in 2024 was 138,100 tons, representing an 11.73% increase year-on-year, with an industrial output value of 22.186 billion yuan, up 7.29% [15][16]. Market Sales - The domestic market for jasmine tea saw a total sales volume of 127,600 tons in 2024, a 7.93% increase from the previous year, with total sales revenue reaching 25.259 billion yuan, up 12.10% [31][32]. - The export volume of jasmine tea in 2024 was 7,486.49 tons, a 20.54% increase, with an export value of 5,604 million USD, up 10.97% [46][47]. Industry Chain Development - The report highlights the continuous strengthening of policy support and innovative mechanisms to benefit farmers, with local governments implementing various measures to drive industry upgrades and enhance rural income [22][23]. - The integration of technology and innovation in the jasmine tea industry is emphasized, with advancements in research and development, particularly in the areas of quality control and product diversification [25][26]. Consumer Trends - The report notes a shift towards high-end products in the jasmine tea market, with a growing preference for quality over price among consumers, particularly younger demographics [41][42]. - The expansion of consumption scenarios has led to an increase in the use of jasmine tea in various products, including ready-to-drink beverages and food items, indicating a diversification of the market [40][41]. Recommendations - The report suggests enhancing the industry ecosystem through improved collaboration across production, processing, and distribution, as well as leveraging digital technologies to optimize supply chains and consumer engagement [54][55]. - It also recommends focusing on talent development and marketing innovations to attract younger consumers and adapt to changing market dynamics [57][58].
非遗“主理人”亮相进博会
He Nan Ri Bao· 2025-11-06 23:26
Core Insights - The Henan Province cultural exchange exhibition at the 8th China International Import Expo emphasizes the theme of "Inheriting Tradition and Innovating Development, Cooperating and Sharing the Future" to promote traditional crafts and cultural heritage [1][2] - The exhibition features 29 representative enterprises from Henan, including 13 national-level time-honored brands and intangible cultural heritage enterprises, showcasing the province's culinary, artistic, and medicinal offerings [1] Group 1 - The exhibition includes live demonstrations of traditional crafts such as brush making, Ruzhou porcelain carving, and Bian embroidery, allowing visitors to engage with Henan's intangible cultural heritage [1] - The manager of Wang Dachang Tea House highlighted the successful introduction of Henan's jasmine tea into local tea houses in Shanghai, indicating a growing appreciation for regional products [1] - Liu Guanghui, the 67th generation inheritor of the Liu brush-making family, expressed hopes that the expo would help traditional Chinese culture reach international markets [1] Group 2 - The presence of the popular tea brand Mixue Ice City in the Henan exhibition area attracted significant attention from young visitors, showcasing the creativity of Henan enterprises [2] - The expo serves as both a procurement platform and a window for Henan to understand global trends, facilitating networking and cooperation among businesses [2] - The provincial commerce department noted that participation in the expo would enhance Henan's integration into the national market and contribute to high-quality economic development [2]
山西省晋中市市场监督管理局关于2025年第6期食品安全监督抽检情况的通告
Core Points - The Jinzhong Market Supervision Administration conducted a food safety inspection, sampling 103 batches of various food products, with 100 passing and 3 failing the safety standards [3] - The inspection covered 21 categories of food, including dairy products, beverages, canned goods, and frozen foods [3] - The local market supervision departments were urged to handle the non-compliant products according to relevant laws and regulations [3] Summary by Category Food Safety Inspection - A total of 103 samples were collected from 21 categories of food products [3] - 100 samples were found to be compliant, while 3 samples were deemed non-compliant [3] Non-compliant Products - The local authorities are responsible for addressing the non-compliant products identified during the inspection [3] - Consumers are encouraged to report any non-compliant food products they encounter in the market by calling 12315 [3]
水果与酒?巧克力与奶酪?令人称奇的食物搭配科学
东京烘焙职业人· 2025-11-04 08:41
Core Insights - The article discusses the intersection of food science and culinary arts, highlighting how data analysis is transforming recipe creation and flavor pairing [6][10]. Group 1: Research Findings - Researchers analyzed 56,498 recipes from various geographic regions, including North America, Western Europe, Southern Europe, Latin America, and East Asia, to identify common patterns in ingredient usage [9]. - The average recipe contains eight ingredients, with a notable prevalence of certain key ingredients, such as eggs, which appeared in one-third of the analyzed recipes [9]. - In North America and Western Europe, the number of shared flavor compounds between ingredients exceeded random expectations, while in East Asian cuisines, the opposite was true, indicating a unique approach to ingredient pairing [10]. Group 2: Flavor Compounds - Certain ingredient combinations, such as chocolate and blue cheese, share over 70 flavor compounds, suggesting unexpected culinary pairings [6]. - Dairy products and fruits exhibit chemical similarities to alcoholic beverages, which may explain their frequent pairing in recipes [6]. - Mushrooms were found to have no statistically significant overlap in flavor compounds with other foods, indicating their unique flavor profile [6]. Group 3: Limitations of the Study - The study's limitations include vague definitions of regional cuisines and a lack of focus on the availability of ingredients worldwide, which may affect the applicability of the findings [9].
广西横州联社全力支持平陆运河经济带建设
Core Insights - The construction of the Pinglu Canal is a significant opportunity for the regional development of Guangxi's Hengzhou City, transforming it from a traditional agricultural county to a new urban center along the canal [1][2] - Hengzhou Rural Credit Cooperative is actively supporting the economic development along the Pinglu Canal, with substantial growth in deposits and loans since 2022 [1][3] Financial Performance - As of June 2025, Hengzhou Rural Credit Cooperative's total assets reached 23.261 billion yuan, with deposits exceeding 21.217 billion yuan and loans surpassing 13.8 billion yuan, positioning it among the top rural cooperative institutions in the region [1] - The cooperative's loan balance for shipbuilding reached 372 million yuan by August 2025, reflecting a 5 million yuan increase since the beginning of the year, with 241 loans issued to support the shipping industry [3] Economic Growth - Hengzhou City's GDP is projected to exceed 40 billion yuan in 2024, with a growth rate of 5.8%, and industrial value-added output increasing by 12.3% [2] - The city is expected to see a significant rise in industrial investment, with a growth rate of 48.7% and the addition of 50 new industrial enterprises, marking a historical high [2] Strategic Initiatives - Hengzhou Rural Credit Cooperative has introduced innovative financial products like "ship loans" and "order loans" to meet the specific funding needs of the shipping and agricultural sectors [3][6] - The cooperative has established a "Port Financial Service Station" in the Liujing Industrial Park, providing tailored financial services to 42 industrial enterprises, with a total credit support of 695 million yuan from January 2024 to August 2025 [4] Industry Development - The cooperative is focusing on supporting the jasmine flower industry, which has seen the formation of a "1+9" industrial cluster, enhancing the value chain from production to export [6] - Hengzhou Rural Credit Cooperative aims to further strengthen its support for the port industry, modern logistics, and specialty industries, aligning with national strategies for high-quality economic development [6]
对话帮利研发总监曹中柱:向“链”靠拢,新茶饮的“好卖公式”|2025新观茶
Nan Fang Nong Cun Bao· 2025-10-19 01:12
Core Insights - The article discusses the evolving landscape of the new tea beverage industry, emphasizing the importance of supply chain management as a core competitive advantage [9][11][13] - It highlights the trend of "chain-style development" in product offerings, focusing on combinations of tea with milk and fruit, while noting the lack of inherent product barriers [11][12] - The article also addresses the challenges and dynamics of pricing strategies between brands and supply chain companies, indicating a shift towards larger players dominating the market [41][39] Group 1: Supply Chain Dynamics - The core barrier in the new tea beverage industry lies in the supply chain rather than the products themselves, as individual consumers can replicate products but face higher costs and sourcing challenges [13][14] - Companies like Bangli leverage their comprehensive and flexible supply chain to offer a wide range of tea products and customized raw materials, which is a significant advantage over traditional tea businesses [16][17] - The supply chain's ability to lock in resources and stabilize costs is likened to a "futures business," where large-scale procurement ensures consistent product quality [24][26][27] Group 2: Product Development and Brand Strategy - Product design is identified as a critical area that brands must control, while non-core supply chain functions can be outsourced to specialized companies [33][34] - Bangli focuses exclusively on tea-related raw materials, enhancing its expertise and cost control in this area, while collaborating with various new tea brands [35][36] - The article suggests that successful brands will need to balance their product design capabilities with efficient supply chain partnerships to thrive in the competitive landscape [34][36] Group 3: Market Trends and Challenges - The new tea beverage industry is experiencing a rapid transformation characterized by price wars, where companies unable to sustain cost pressures may exit the market [41][42] - The article predicts a trend of larger companies acquiring smaller ones, driven by the need for scale and financial resources to manage supply chain complexities [41][42] - It emphasizes the necessity for companies to invest in production capabilities and technology to remain competitive in the evolving market [42][43]