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茉莉花茶香满城--福建福州茉莉花茶产业复兴之路
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-11 22:37
福建省福州市是茉莉花茶的发源地。福州茉莉花茶一直是国家的外事礼茶。改革开放前,中国出口的茉 莉花茶均为福州市出产。但是,20世纪末21世纪初,受多重因素影响,福州茉莉花茶在市场上一度 被"边缘化"--茉莉花种植面积不断萎缩、生产效益持续下滑。最低谷时,茉莉花种植面积从原来的6600 多公顷减少到不足3400公顷,茉莉花茶企业从1000多家锐减到20多家。 面对行业发展断崖式下滑,福州市政府发起复兴茉莉花茶"保卫战"。 鲜花"保卫战""闽江边口是奴家,君若闲时来吃茶。土墙木扇青瓦屋,门前一田茉莉花。"一首福州民 谣,道出闽江之滨、乌龙江畔是茉莉花的传统种植区域。这里阳光充足、雨量充沛,加之冲积平原土壤 肥沃,在昼夜温差的作用下,福州茉莉花的花期得以延长,花蕾尤为硕大。因而,以福州本地茉莉花为 原料制成的茉莉花茶,有着独特的"冰糖甜"口感。 近年来,由于城市扩建,大量土地被征用,加上种植茉莉花效益不高,花农的种植积极性锐减,原有的 茉莉花种植基地大部分消失。但是,更大的压力来自日益激烈的市场竞争--大红袍、普洱茶等茶类异军 突起,跨国茶企进入国内市场。此外,自身品质管理、品牌建设等方面存在的短板,导致福州茉莉花茶 ...
“茶鱼饭后”的金融账:信贷探索有效风险补偿机制
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-11 05:57
天马科技集团就成长自这片土地。近年来,天马科技集团以鳗鱼产业为核心,立足特种水产业,同时深 耕畜牧业、在推进一二三产业融合发展的同时,开拓食品新领域。在自身创业与多方支持下,天马科技 集团走出了一条现代农业、渔业产业升级的发展道路。 "我们从事海洋经济、特别是鳗鱼行业30多年。特别是,全程参与、见证中国的特种水产饲料业从无到 有,从小到大的发展历程,逐步拥有了今天这样的企业影响力。"在水产饲料生产车间,天马科技集团 产业办主任黄加龙对记者介绍道。 21世纪经济报道记者杨希 福清、福州报道 六月的福清热情似火。福建天马科技集团股份有限公司(下称天马科技集团)的智慧养殖基地,大量鳗 鱼苗正在这里被悉心养殖和培育。 福建福清市是中国鳗鱼之乡,港湾水域的自然资源得天独厚,仅鳗鱼年养殖量就高达1.5万多吨。近年 来,福清市的鳗鱼产业已经从养殖延伸到了加工、销售等全产业链,加速形成鳗鱼产业集群,鳗鱼产品 热销东南亚、欧美等国家和地区。 无独有偶。在福州市,深耕茶产业30余年的福建春伦集团也正将产业布局由单一化推向系列化、多元 化。 福建春伦集团有限公司(下称春伦集团)成立于1985年,致力于福州茉莉花茶的研究、开发、保护 ...
金星啤酒凭中式精酿“换道超车”,流量能否换留量?
Sou Hu Cai Jing· 2025-07-02 04:41
文|酒high 10个月,10万吨——这是金星啤酒用"中式精酿"交出的成绩单。 日前,金星啤酒集团副董事长张峰在接受媒体采访时透露,截至6月初,金星中式精酿产销量达到1亿瓶(1升装),共10万吨,采购茶叶45万斤,产值10 个亿,上缴税金1.2亿元。 一瓶融合了茶香的啤酒,在巨头林立的中国啤酒市场撕开了一道口子,让这家区域啤酒品牌站在了聚光灯下。 随之而来的,是市场对金星啤酒未来的"打量":在啤酒行业整体收缩的背景下,出圈的"爆款"能火多久?金星啤酒又能否用流量换留量? 01 异军突起 金星啤酒的这一轮增长,始于信阳毛尖。 2024年8月,金星信阳毛尖精酿啤酒(曾用名)在品牌自播间悄然上线,这款定价20-25元/升的产品,以"茶酒融合"概念在啤酒市场掀起波澜。据金星啤酒 官方表述,与传统工业啤酒不同,这款产品独创了金星特有的智能高精度低温36小时原叶冷萃取茶技术,最大程度地保留了毛尖茶香。 图片来源:金星啤酒公众号 爆火并非偶然,而是真金白银的托举。金星啤酒为该产品投入了几百万费用,仅一条广告片就投入60万元,在郑州市投放道闸、地铁等广告资源。 图片来源:金星啤酒官网 然而,爆红之后并非坦途。去年12月,信阳 ...
江西省景德镇市市场监督管理局2025年第2期省本抽食品安全监督抽检信息表
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-01 06:24
Summary of Key Points Core Viewpoint - The Jiangxi Jingdezhen Market Supervision Administration has released the food safety supervision and sampling inspection information for the second period of 2025, indicating that out of 190 samples tested, 183 were qualified and 7 were unqualified. Group 1: Inspection Results - A total of 190 samples were inspected, with 183 passing and 7 failing the safety standards [1][2] - The inspection covered various food products, including beers, teas, and packaged foods, with most samples receiving a "qualified" report [2][3] Group 2: Specific Products - Qualified products included "Wei Di Original Lager Beer" from Shandong Oasis Brewery and "Jin Xing Jasmine Tea" from Zhengzhou Jin Xing Brewery, among others [2][3] - Unqualified products included "Yellow Eel" and "Small Chili Pepper," which did not meet safety standards [3][4] Group 3: Compliance and Regulations - The inspections were conducted in accordance with the Food Safety Law of the People's Republic of China and its implementation regulations [1][2] - The results are part of ongoing efforts to ensure food safety and compliance within the market [1][2]
茶咖日报|“续命”还是“促癌”?全国现存咖啡相关企业超24.6万家
Guan Cha Zhe Wang· 2025-06-30 13:15
Group 1: Coffee Industry - As of June 30, there are over 246,000 coffee-related enterprises in China, with approximately 26,000 new registrations in 2025 [1] - The registration of coffee-related enterprises has shown a yearly growth trend until 2023, peaking in that year, followed by a slight decline in 2024 [1] - Guangdong, Yunnan, and Jiangsu provinces account for over 86,000 coffee-related enterprises, representing 35.1% of the total [1] - About 1.86% of coffee-related enterprises are involved in judicial cases [1] - Recent studies indicate that the way coffee is consumed significantly affects health outcomes, with black coffee reducing cancer and mortality risks, while sugary coffee may increase them [1][2] - Drinking coffee in the morning is linked to a significant reduction in cardiovascular disease and all-cause mortality risk [1] Group 2: Dairy Industry - Universal Dairy Limited (UDL), the controlling shareholder of New Hope Dairy, plans to reduce its stake, leading to an 8.79% drop in the company's stock price on June 30 [4] - New Hope Dairy's revenue for 2024 is projected to be 10.665 billion yuan, a 2.93% decrease, marking the first revenue decline since 2015 [4] - The company's net profit for 2024 is expected to be 538 million yuan, a 24.80% increase [4] - In Q1 2025, New Hope Dairy's revenue reached 2.625 billion yuan, a 0.42% increase, with a net profit of 133 million yuan, up 48.46% [4] Group 3: Tea Industry - FamilyMart in Japan is recalling approximately 2.27 million bottles of jasmine tea due to potential contamination with metal fragments [3] - The recalled product, "Guangqing Baorun Jasmine Tea," is sold in 1L bottles at a price of 149 yen (160 yen including tax) [3] - The recall affects about 14,499 stores across Japan, excluding the Kyushu and Okinawa regions [3] Group 4: Pu'er Tea Market - The price of ancient tree tea from Menghai County in Yunnan has dropped by 19.66% over the past eight weeks, with current prices at 108.00 yuan per jin [5] - Other varieties from Yunnan's Lianghe County also saw a significant price decline of 16.47% [5] Group 5: Coffee Futures Market - Arabica coffee futures prices have fallen to their lowest level since December, primarily due to increased supply from Brazil [6] - The most active futures contract dropped 4.1%, falling below $3 per pound for the first time in over six months [6] - The ongoing harvest season in Brazil is alleviating short-term supply issues that had persisted due to low domestic inventory levels [6]
全家便利店道歉!可能混入金属碎片,紧急召回
21世纪经济报道· 2025-06-29 07:56
据南方都市报报道,6月25日,全家便利店在官网发布产品召回公告称,因有可能混入金属碎 片,全家便利店决定在日本全国范围召回最多约227万瓶的茉莉花茶饮料。全家便利店称,对 由此给客户带来的不便表示诚挚的歉意,并将与生产商合作,进一步加强管理制度,防止类 似事件再次发生。 全家品牌于1972年在日本创立,2000年全家与拥有康师傅、味全、德克士等品牌的顶新集团 签署为期20年的品牌授权合作,在中国大陆,全家便利店由日本全家和顶新集团共同控股, 2004年,全家便利店在上海开设了中国大陆的首家门店。 全家便利店官网截图 据召回公告,全家便利店表示,除九州及冲绳地区外,企业在日本全国全家便利店均有销售 该款茉莉花茶,涉及日本境内约14499家门店。 公告显示,此次召回的产品名称为"广轻宝润茉莉花茶(ひろがる芳醇ジャスミン茶)",每 瓶1L,生产商为春名制作株式会社(ハルナプロデュース株式会社),一瓶饮料售价149日 元,含税达160日元。召回产品的瓶盖上标注有效期"2026年3月",且制造工厂代码为"+ HTF"。 全家便利店表示,企业于本月20日接到顾客电话反映此事,公司在回收产品后确认产品中含 有金属碎片。公司 ...
或含金属碎片!最多约227万瓶茉莉花茶被全家便利店召回
Nan Fang Du Shi Bao· 2025-06-28 14:45
6月25日,全家便利店在官网发布产品召回公告称,因有可能混入金属碎片,全家便利店决定在日本全国范围召回最多约227万瓶的茉莉花茶饮料。全家便利 店称,对由此给客户带来的不便表示诚挚的歉意,并将与生产商合作,进一步加强管理制度,防止类似事件再次发生。 | あなたと、コンビに、 | 加盟店募集 物件募集 採用情報 アルバイト募集 お問い合わせ | | --- | --- | | FamilyMart | 商品情報 キャンペーン | 全家品牌于1972年在日本创立,2000年全家与拥有康师傅、味全、德克士等品牌的顶新集团签署为期20年的品牌授权合作,在中国大陆,全家便利店由日本 全家和顶新集团共同控股,2004年,全家便利店在上海开设了中国大陆的首家门店。 南都此前曾报道,2018年,日本全家曾控诉顶新集团未公平分享全家便利店在大陆的发展利润等,并将其告至法庭,顶新集团曾回应控诉不实。此事亦让全 家便利店在中国大陆的发展走向一度成谜,不过,2024年3月7日,中国大陆全家发布声明称,股东方日本全家与顶新国际集团就全家在中国大陆事业的扩大 发展达成重组协议,双方将继续展开积极的合作。 根据今年4月中国连锁经营协会公布 ...
金融助闽特色农业升级 政银协同壮大农企向“新”力
Zheng Quan Shi Bao· 2025-06-27 18:00
Group 1: Financial Support for Agricultural Innovation - Financial institutions are providing crucial support for the technological innovation in traditional agriculture, particularly in the jasmine tea and eel farming sectors in Fujian [2][3][10] - The collaboration between banks and local governments through risk-sharing mechanisms has enabled the provision of financial products like "Technology Loans" to support small and medium-sized enterprises in their transition to modern industrial leaders [4][10] - The risk-sharing fund established by the Fujian Provincial Science and Technology Department and local banks can cover up to 50% of the principal for overdue loans, addressing the credit enhancement issues faced by small enterprises [4] Group 2: Technological Advancements in Jasmine Tea Industry - The jasmine tea industry in Fujian has seen significant investment in technology, with companies like Chunlun Group investing 200 million yuan in tea technology to enhance production quality and efficiency [3][4] - The market for flower teas, including jasmine tea, is experiencing growth driven by new tea brands and innovations in deep processing technologies, transforming traditional tea plantations into comprehensive industrial parks [3][6] Group 3: Eel Farming Industry Developments - Fujian province, particularly Fuzhou, is a major hub for eel farming, contributing to approximately 80% of China's eel production [5][6] - The Tianma Technology Group has made significant advancements in eel farming technology, including the development of domestic feed for eel larvae, which previously relied on expensive imports [6][7] - The company is focusing on enhancing the value chain of eel products by exploring new markets and consumer preferences, particularly in China, to reduce reliance on traditional markets like Japan [7][9] Group 4: Rural Revitalization and Financial Integration - The integration of financial services with agricultural development is crucial for rural revitalization, with initiatives like "Fumin Loans" providing flexible funding solutions for farmers [9][10] - Agricultural banks are collaborating with leading enterprises to support local farmers, enhancing their income through a modern agricultural service system that includes government guidance and financial support [9][10] - As of May 2023, agricultural banks have approved financing plans totaling 2.88 billion yuan for agricultural leaders, demonstrating the financial sector's commitment to supporting the agricultural industry [10]
吴裕泰、双合盛推茶啤 老字号跨界如何“流量”变“留量”
Bei Jing Shang Bao· 2025-06-18 12:33
Core Viewpoint - The collaboration between traditional tea brand Wu Yutai and Shuanghe Sheng to launch jasmine tea craft beer represents a significant trend of cross-industry innovation, aiming to attract a younger consumer base and expand market reach [1][3]. Group 1: Product Innovation - Wu Yutai has introduced two packaging sizes for the jasmine tea beer: 330ml cans and 650ml bottles, catering to different consumption scenarios [3]. - The product launch is part of Wu Yutai's strategy to modernize and diversify its offerings, moving from traditional tea products to innovative beverages [3][4]. - The jasmine tea beer has received positive reviews on social media, indicating a successful initial reception and increased brand visibility for Wu Yutai [1][3]. Group 2: Market Trends - The trend of cross-industry collaborations among traditional brands is gaining momentum, with various old brands exploring new product categories to engage younger consumers [5][6]. - The Beijing government is actively promoting the revitalization of traditional brands through policies that encourage innovation and collaboration with popular culture [5][8]. - The rise of national trends emphasizes the importance of cultural heritage in branding, suggesting that traditional brands need to leverage their cultural roots to enhance recognition in both domestic and international markets [6][8]. Group 3: Strategic Direction - Wu Yutai plans to continue exploring new products as part of its youth-oriented transformation strategy, aiming to inject new vitality into the brand [3][4]. - The company is focused on maintaining a diverse product structure while emphasizing the quality and cultural significance of its offerings [4][8]. - The integration of traditional craftsmanship with modern technology is seen as essential for the ongoing success and relevance of old brands in the contemporary market [8].
共赴海博之约 续写茶香新篇——北京演播室与三家茶企开启战略合作
Zhong Guo Jing Ji Wang· 2025-06-18 08:08
6月17日,福建省广播影视集团北京演播室与日春、郑福馨、春伦三家茶企在京举行"共赴海博之约续写 茶香新篇"战略合作启动仪式。此次合作以媒体赋能茶企为核心,通过整合传播资源与茶企匠心品质, 推动福建茶文化在全世界传播,助力闽茶品牌走向更广阔的市场。 作为首批合作方,三家茶企各具特色:日春茶业传承三百年铁观音制作技艺,以"茶人匠心"理念精耕每 一道工序;百年品牌郑福馨历经四代传承,现场展示非遗制茶技艺,让千年茶香穿越时空;春伦集团 以"窨得茉莉无上味"的茉莉花茶闻名,现场演绎闽地茶文化风情,尽显"人间第一香"的魅力。 北京演播室党支部书记、项目议事专班组长王帅在致辞中表示:"北京演播室将以'海博Tv'为载体,依 托媒体资源为茶企开辟销路,搭建茶企与消费者的沟通桥梁,让福建茶香从首都飘向世界。" 活动现场,三家茶企代表分别通过播放宣传片以及茶艺展示,向大家阐述各自的品牌特色。 (日春茶业京津区域副总经理张海燕) (郑福馨茶业广电大厦店店长胡雯雯) 北京演播室项目议事专班成员李珊珊向现场的嘉宾推介海博Tv,此次合作将借助平台优势,全方位展 示福建茶文化的魅力,诚挚邀请各界人士共赴海博之约,一同感受闽茶的独特韵味。 在 ...