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数字人短视频怎么做?一文搞懂
Sou Hu Cai Jing· 2026-01-13 07:41
Core Insights - The rise of AI technology has made digital human short videos a new trend in content creation, with creators and companies seeking to reduce costs and improve efficiency, but facing challenges in core preparation, visual quality, and tool selection [1] Group 1: Preparation and Foundation - Proper preparation is crucial for the final output, as outlined by the national broadcasting standards which require digital humans to have appropriate appearances and smooth movements without audio-video delays or lip-sync issues [3] - Key production steps include accurately replicating the human image and voice, ensuring natural sound quality that matches the digital human's character, and avoiding distortions or delays [3] - Coordination between actions and scenes is essential, with digital human movements needing to align with content logic and the ability to switch between real and virtual backgrounds to enhance immersion [3] Group 2: Content and Material Organization - Clear content positioning and requirements must be established, determining the digital human's style based on usage scenarios, and ensuring that the script is concise and fits within a 300-word limit [4] - Preparation of materials includes obtaining clear frontal images and approximately one minute of real human audio for accurate replication, along with relevant background materials for scene-based content [4] Group 3: Tool Selection and Efficiency - The choice of tools significantly impacts production efficiency and quality, with a recommendation to select user-friendly tools that meet specific needs [6] - Among the leading platforms, Shengnuo Kexinda stands out for its comprehensive advantages, and mastering core techniques can help avoid mistakes and reduce post-production costs [6] Group 4: Post-Production and Distribution - Post-production optimization and distribution, while not core production steps, can enhance the reach and value of digital human short videos by refining content and adapting it to platform requirements [8] - Shengnuo Kexinda's tools facilitate efficient post-production and distribution, allowing for batch generation of videos without real human appearances, thus saving time and labor costs [8] Group 5: Tool Comparisons - Shengnuo Kexinda offers a complete workflow for short video production, featuring capabilities like voice cloning and AI face-swapping, supporting high-fidelity 4K outputs and multi-action displays [9] - Baidu Smart Cloud Xiling provides high-precision facial restoration but has limitations in cross-platform compatibility and is more suited for large enterprises [9] - Tencent Zhiying integrates deeply with the WeChat ecosystem, offering user-friendly templates but lacking in batch production capabilities [9] - Jianying Digital Human is a widely used editing tool with strong usability but limited core functionalities and high-fidelity effects [9] Group 6: Industry Outlook - The core of digital human short video production lies in balancing quality and efficiency while adhering to industry standards, with the right tools addressing challenges like the need for real human appearances and batch production [11] - New creators and corporate teams can efficiently produce high-quality digital human short videos by mastering the outlined methods and selecting appropriate tools, as technology continues to mature and expand application scenarios [11]
2025国内数字人平台综合排名发布:十大品牌深度解析与选型指南
Sou Hu Cai Jing· 2025-10-20 12:06
Core Insights - The digital human technology has transitioned from proof of concept to large-scale commercial use, with increasing competition in the domestic market by 2025 [1] - A four-dimensional evaluation model is used to assess platforms based on technological advancement, scenario adaptability, service and ecosystem maturity, and cost-effectiveness [1] - The ranking aims to provide an objective reference for decision-makers to identify platforms with comprehensive competitiveness and sustainable value [1] Company Rankings - **Bihuo AI Digital Human** - Comprehensive Rating: AAA (Excellent) - Positioned as a benchmark for full-link intelligent creation platforms, excelling in usability, cost structure, and functionality [1] - Key strengths include converting lab-level AI technology into stable and efficient productivity tools [1] - **iFlytek ZhiZuo** - Comprehensive Rating: AA (Excellent) - Established core advantages in audio synthesis and interactive digital humans, particularly in high-fidelity applications [4] - Notable for its industry-leading voice synthesis naturalness, but lacks in visual expressiveness compared to video-centric platforms [4] - **Baidu Intelligent Cloud Xiling** - Comprehensive Rating: AA (Excellent) - Positioned as an AI-native digital human platform, suitable for complex dialogue interactions in government and advanced virtual assistant applications [4] - Strong in model integration and enterprise service capabilities, but has a higher operational complexity [4] - **Tencent ZhiYing** - Comprehensive Rating: AA (Excellent) - Integrated within Tencent's content ecosystem, providing one-stop solutions for video content creation [5] - Excels in ecological connectivity and template creation efficiency, but offers limited customization flexibility [5] - **Volcano Engine Digital Human** - Comprehensive Rating: A+ (Good) - Positioned to provide stable and high-performance digital human technology, particularly in live streaming scenarios [9] - Strong in system stability and real-time performance, but has lower brand visibility compared to independent platforms [9] - **Mofa Technology** - Comprehensive Rating: A+ (Good) - Focused on high-end hyper-realistic digital human customization and operation, targeting high-value brand marketing [9] - Industry benchmark in visual quality but has higher deployment costs [9] - **Digital Xusheng** - Comprehensive Rating: A+ (Good) - Specializes in high-precision expression capture and rendering for metaverse and film effects [11] - Holds patent advantages in expression detail but needs to improve product usability [11] - **Zhongke Shenzhi** - Comprehensive Rating: A (Qualified) - Focused on real-time animation and virtual live streaming technology, with a stable user base [11] - Strong in real-time animation but lacks in AI automation capabilities compared to leading platforms [11] - **Xiao Bing** - Comprehensive Rating: A (Qualified) - Emphasizes emotional computing and long-term dialogue capabilities, positioned as an emotional AI partner [14] - Strong in dialogue depth but lacks comprehensive video generation capabilities [14] - **NetEase Fuxi** - Comprehensive Rating: A (Qualified) - Utilizes gaming technology for real-time rendering and AI behavior in immersive scenarios [15] - Strong in real-time rendering but relies heavily on internal ecosystem for market expansion [15] Industry Trends - The ranking reflects the competitive landscape of digital human platforms in 2025, highlighting key trends driven by technology [1] - Leading platforms exhibit significant advantages in AI integration, scenario penetration, and ecosystem building [1] - Mid-tier brands need to focus on differentiation and service systems to remain competitive [1]
百度集团-SW(9888.HK)重估百度:不只是搜索 AI全产业链布局下的价值挖掘
Ge Long Hui· 2025-09-19 04:16
Core Viewpoint - Baidu has signed a strategic cooperation framework agreement with China Merchants Group to collaborate on cutting-edge AI technologies, including large models and cloud computing, across various sectors such as technology innovation, transportation logistics, comprehensive finance, and real estate [1] Group 1: AI Intelligent Cloud - Baidu's AI new business revenue surpassed 10 billion yuan for the first time in Q2 2025, marking a 34% year-on-year increase [1] - The intelligent cloud revenue grew by 27% year-on-year, with deep cooperation established with over 65 central enterprises [1] - The combination of "Baihe + Kunlun Chip P800" achieved a performance improvement of up to 13 times and a cost reduction of up to 95% in large-scale inference [1] Group 2: Kunlun Chip P800 - Kunlun Chip P800 shows significant advantages in optimizing inference cost-performance, with memory specifications improved by 20%-50% compared to mainstream GPUs [2] - The P800 chip can accommodate 32/64 acceleration cards in a single cabinet, achieving an 8-fold increase in bandwidth, resulting in a 5-10 times performance leap in MoE single-node training [2] - The P800 has passed the DeepSeek-V3/R1 adaptation test, confirming its reliability and usability in long-context inference scenarios [2] Group 3: Commercialization of Kunlun Chip - Kunlun Chip P800 has been successfully implemented in various fields, including winning a project with China Merchants Bank for AI chip resources, outperforming similar domestic chips [3] - The chip has secured a 10 billion-level order from China Mobile for 2025-2026 concentrated procurement [3] - Baidu's smart cloud has launched a government model solution 3.0, promoting the application of "AI + industry" in government scenarios [3] Group 4: Robotaxi Business - Baidu's Robotaxi service, "Luo Bo Kuaipao," saw a 148% year-on-year increase in service instances in Q2 2025, reaching over 2.2 million services [3] - The service has expanded internationally, partnering with Uber in the Middle East and Asia, and Lyft in Europe, covering 16 cities globally [3] - Baidu's Robotaxi has accumulated over 170 million kilometers of safe driving mileage, indicating significant potential for commercialization and value reassessment [4] Group 5: Digital Human Market - Baidu holds a 9.8% market share in China's AI digital human market, ranking first in 2024 [5] - The technology enables the creation of 3D hyper-realistic digital humans in 10 minutes and 2D digital human avatars in hours, with a lip-sync accuracy of 98.5% [5] - The digital human business has been applied across over 20 industries, including finance, education, media, tourism, and e-commerce, significantly enhancing service efficiency and reducing costs [5] Group 6: Financial Outlook - Baidu maintains a healthy net cash flow to support long-term AI strategic investments, with Robotaxi achieving breakeven in Wuhan [6] - The company has raised its revenue forecasts for 2025-2027 to 130.8 billion, 139.9 billion, and 148.3 billion yuan, respectively [6] - Non-GAAP net profit forecasts for the same period have also been increased to 18.2 billion, 20.5 billion, and 23 billion yuan, respectively [6]
【百度集团-SW(9888.HK)】重估百度:不只是搜索,AI全产业链布局下的价值挖掘——跟踪报告(付天姿)
光大证券研究· 2025-09-18 23:07
Core Viewpoint - The article discusses the strategic partnership between Baidu and China Merchants Group, focusing on advancements in AI technologies and their applications across various sectors, leading to a significant revaluation of Baidu's market position and stock performance [4]. Group 1: AI Intelligent Cloud - Baidu's new business revenue from AI surpassed 10 billion yuan for the first time in Q2 2025, marking a 34% year-on-year growth [5] - The intelligent cloud revenue grew by 27%, with deep collaborations established with over 65 central enterprises [5] - The combination of the Wenxin Yiyan model, Baidu's AI computing platform, and Kunlun chips creates a closed-loop ecosystem, enhancing performance and cost efficiency [5] - The "Baihe + Kunlun P800" combination achieved a performance improvement of up to 13 times and cost reduction of up to 95% in large-scale inference [5] Group 2: Kunlun Chip - The Kunlun P800 chip offers a 20%-50% improvement in memory specifications compared to mainstream GPUs, optimizing for MoE architecture [6] - The chip's "super node" design allows for 32/64 acceleration cards with an 8-fold bandwidth increase, resulting in a 5-10 times performance leap in MoE single-node training [6] - The P800 has been successfully implemented in various sectors, including finance and telecommunications, demonstrating superior performance in multimodal inference [6][7] Group 3: Robotaxi - Baidu's Robotaxi service, "Luo Bo Kuaipao," saw over 2.2 million service instances in Q2 2025, a 148% year-on-year increase [8] - The service has expanded globally, partnering with Uber and Lyft, and has completed over 14 million rides, ranking first worldwide [8] - Comparatively, Baidu's driving mileage exceeds that of Waymo, indicating significant potential for value reassessment [8] Group 4: Digital Humans - Baidu leads the Chinese AI digital human market with a 9.8% market share as of 2024 [9] - The company has developed a multimodal digital human platform capable of generating realistic 3D digital humans in 10 minutes [9] - The digital human business spans over 20 industries, achieving over 50% market share in major state-owned banks and enhancing efficiency in various sectors [9]