Core Insights - The company is a leading player in the cross-border apparel retail sector, focusing on brand transformation and leveraging a flexible supply chain for rapid response to market demands [1][4] - The cross-border e-commerce industry is experiencing differentiation, with brand sellers expected to emerge successfully amidst a mature market [2] - The company is advancing its brand strategy and enhancing operational management capabilities through an agile organizational structure [3] Group 1: Company Overview - The company has established itself as a top seller in the cross-border fashion sector, primarily on the Amazon platform, and is expanding into B2B and logistics services [1] - By the end of 2024, the company aims to have incubated 10 self-owned brands with revenues exceeding 100 million [1] Group 2: Industry Trends - The cross-border e-commerce sector has seen a compound annual growth rate (CAGR) of nearly 24% from 2018 to 2022, although growth has slowed due to supply pressures and international circumstances [2] - In 2022, cross-border e-commerce transactions were predominantly B2B, accounting for 68%, but B2C is gaining traction and is expected to become a new growth driver [2] Group 3: Strategic Initiatives - The company is implementing a "small front-end + large middle platform" agile organizational structure to enhance operational efficiency and focus on niche market demands [3] - Investment in system and product development is ongoing, with a focus on digitalizing the supply chain and optimizing processes to improve efficiency [3] - The company is developing a self-researched flexible supply chain system to meet the demands of fast fashion, enabling small-batch and multi-batch production [3] Group 4: Financial Projections - Revenue projections for the company are estimated at 12.7 billion, 15.5 billion, and 19.1 billion for 2025, 2026, and 2027, respectively, with a consistent growth rate of 23% [4] - Net profit forecasts for the same years are 340 million, 540 million, and 680 million, reflecting growth rates of 59%, 58%, and 26% [4] - The current market valuation corresponds to a price-to-earnings ratio (PE) of 28, 18, and 14 for 2025, 2026, and 2027, respectively, with a "buy" rating assigned [4]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [5]. Core Insights - The company is a leading player in the cross-border apparel retail sector, transitioning from a broad product distribution model to a brand-focused strategy. It has successfully incubated 10 self-owned brands with over 100 million in revenue by the end of 2024 [1][4]. - The cross-border e-commerce industry is experiencing differentiation, with brand-oriented sellers expected to break through amidst a mature market. The industry has seen a compound annual growth rate (CAGR) of nearly 24% from 2018 to 2022, despite a slowdown in growth due to supply pressures and international circumstances [2]. - The company is enhancing its operational management capabilities through a brand-focused strategy and agile organizational structure, which includes a small front-end and a large middle platform to support agile teams [3]. Summary by Sections 1. Brand Transformation and Growth - The company has seen significant revenue growth, with sales increasing from 5.3 billion to 10.3 billion from 2020 to 2024, achieving a CAGR of 18%. The brand transformation has led to a notable increase in market share and brand recognition [20][21]. - The core business of apparel and accessories is growing rapidly, with projected revenue growth rates of 59% for apparel and 34% for non-apparel categories in 2024 [22]. 2. Industry Environment and Trends - The cross-border e-commerce market in China has expanded from 2.8 trillion yuan in 2018 to 6.6 trillion yuan in 2022, with a forecasted growth to 10.4 trillion yuan by 2025 [36][37]. - The B2B model dominates the cross-border e-commerce landscape, accounting for nearly 70% of the market, while B2C is gaining traction and is expected to continue growing due to changing consumer behaviors [38]. 3. Operational Efficiency and Digitalization - The company is implementing a fully digitalized supply chain and flexible production system, which enhances operational efficiency and supports the rapid production of small batches [3][29]. - The organization is structured to support agile teams focused on specific consumer needs, backed by a robust digital management and assessment mechanism [3]. 4. Financial Forecast and Valuation - The company is projected to achieve revenues of 12.7 billion, 15.5 billion, and 19.1 billion yuan in 2025, 2026, and 2027, respectively, with a consistent growth rate of 23% [4][10]. - The net profit attributable to the parent company is expected to reach 3.4 billion, 5.4 billion, and 6.8 billion yuan in the same years, reflecting growth rates of 59%, 58%, and 26% [4][10].

Core Viewpoint - The recent financial report of Saiwei Times (301381) indicates a significant increase in revenue but a notable decline in net profit, prompting the company to reassess its non-apparel categories and optimize marketing strategies for better efficiency [2][3]. Financial Performance - In Q1 2025, the company achieved a revenue of 2.458 billion yuan, representing a year-on-year growth of 36.65% [2]. - The net profit attributable to shareholders was 47.0261 million yuan, showing a year-on-year decline of 45.35% [2]. - The net profit after deducting non-recurring gains and losses was 40.5473 million yuan, down 42.32% year-on-year [2]. Business Strategy - The company plans to conduct a systematic evaluation of its non-apparel categories due to severe losses caused by market demand fluctuations and intensified competition [2]. - In 2024, sales expenses increased by 37.56% as the company intensified marketing efforts to enhance market share [2]. - The company aims to optimize its marketing strategy in 2025 by leveraging previous promotional results and utilizing data analysis to improve targeting and resource allocation [2]. Cost Management - Management expenses rose by 34.85% in 2024 due to business expansion and the implementation of an employee stock incentive plan [3]. - The increase in management expenses is significantly lower than revenue growth, indicating effective cost control [3]. - The company plans to dynamically adjust personnel configurations based on business line developments and strengthen cost management [3]. Market Expansion - Saiwei Times has achieved remarkable success in the European market, with its apparel business doubling in growth in 2024 [3]. - The company intends to continue investing in the European market while leveraging successful brands from North America to strengthen its market position [3]. Brand Incubation - The company has successfully incubated two brands with annual sales exceeding one billion yuan and several others with sales over 100 million yuan [4]. - It has established strong competitive barriers in product development, procurement, production, and logistics, enhancing selection accuracy and reducing inventory risks [4]. - Future plans include empowering new brand incubation with foundational capabilities and operational experience to increase market share and brand premium in niche areas [4]. Supply Chain Development - Saiwei Times is actively advancing its overseas supply chain, with a factory in Vietnam already operational [4]. - The company aims to enhance production capacity utilization and gradually shift core style production to its overseas supply chain [4]. - This supply chain strategy is expected to improve stability and flexibility, supporting sustainable growth in a complex trade environment [5].

股票简称：赛维时代 股票代码：301381 赛维时代科技股份有限公司 Sailvan Times Co., Ltd. （深圳市龙岗区南湾街道上李朗社区康利城6号1001） 首次公开发行股票并在创业板上市 之 上市公告书 保荐人（主承销商） （上海市中山南路 318 号东方国际金融广场 2 号楼 24 层） 二零二三年七月 赛维时代科技股份有限公司 上市公告书 特别提示 赛维时代科技股份有限公司（以下简称"赛维时代"、"本公司"、"发行 人"或"公司"）股票将于 2023 年 7 月 12 日在深圳证券交易所创业板上市。本 公司提醒投资者应充分了解股票市场风险以及本公司披露的风险因素，在新股上 市初期切忌盲目跟风"炒新"，应当审慎决策、理性投资。 2 赛维时代科技股份有限公司 上市公告书 第一节 重要声明与提示 一、重要声明 本公司及全体董事、监事、高级管理人员保证上市公告书的真实性、准确性、 完整性，承诺上市公告书不存在虚假记载、误导性陈述或者重大遗漏，并依法承 担法律责任。 深圳证券交易所、有关政府机关对本公司股票上市及有关事项的意见，均不 表明对本公司的任何保证。 本 公 司 提 醒 广 大 投 资 者 ...

本次股票发行后拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融合 成功与否存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公司所 披露的风险因素，审慎作出投资决定。 赛维时代科技股份有限公司 （深圳市龙岗区南湾街道上李朗社区康利城 6 号 1001） 首次公开发行股票并在创业板上市 招股说明书 东方证券承销保荐有限公司 （上海市中山南路 318 号东方国际金融广场 2 号楼 24 层） 保荐人（主承销商） 赛维时代科技股份有限公司 招股说明书 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对注 册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其对 发行人的盈利能力、投资价值或对投资者的收益作出实质性判断或保证。任何 与之相反的声明均属虚假不实陈述。 本次发行概况 | 发行股票类型 | 人民币普通股（A股） | | --- | --- | | 发行股票的数量 | 本次公开发行股票的数量为4,010万股，占发行后公司总股本 的10.02%；本次发行不涉及原股东公开发售股份 | ...

本次股票发行后拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融合 成功与否存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公司所 披露的风险因素，审慎作出投资决定。 赛维时代科技股份有限公司 （深圳市龙岗区南湾街道上李朗社区康利城 6 号 1001） 首次公开发行股票并在创业板上市 招股意向书 东方证券承销保荐有限公司 （上海市中山南路 318 号东方国际金融广场 2 号楼 24 层） 保荐人（主承销商） 赛维时代科技股份有限公司 招股意向书 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对注 册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其对 发行人的盈利能力、投资价值或对投资者的收益作出实质性判断或保证。任何 与之相反的声明均属虚假不实陈述。 根据《证券法》的规定，股票依法发行后，发行人经营与收益的变化，由 发行人自行负责；投资者自主判断发行人的投资价值，自主作出投资决策，自 行承担股票依法发行后因发行人经营与收益变化或者股票价格波动引致的投资 风险。 1-1-1 ...

本次股票发行后拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融合成 功与否存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特点， 投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公司所披露 的风险因素，审慎作出投资决定。 赛维时代科技股份有限公司 （深圳市龙岗区南湾街道上李朗社区康利城 6 号 1001） 首次公开发行股票并在创业板上市 招股说明书 （注册稿） 本公司的发行申请尚需经深圳证券交易所和中国证监会履行相应程序。本招股说明 书（注册稿）不具有据以发行股票的法律效力，仅供预先披露之用。投资者应当以正式 公告的招股说明书作为投资决定的依据。 保荐人（主承销商） 东方证券承销保荐有限公司 （上海市中山南路 318 号东方国际金融广场 2 号楼 24 层） 本次发行概况 | 发行股票类型 | 人民币普通股（A股） | | --- | --- | | 发行股票的数量 | 不超过4,010万股，不涉及原股东公开发售股份数量，不低于 本次发行后公司总股本的10%。 | | 每股面值 | 人民币1.00元 | | 每股发行价格 | 【】 | | 预计发行日期 | 【】年【】 ...